{"id":82495,"date":"2025-07-18T20:23:56","date_gmt":"2025-07-18T11:23:56","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=82495"},"modified":"2025-07-18T20:24:23","modified_gmt":"2025-07-18T11:24:23","slug":"what-is-aid","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/07\/18\/what-is-aid\/","title":{"rendered":"\u63f4\u52a9\u3068\u306f\uff1f\u305d\u306e\u610f\u5473\u3084\u7a2e\u985e\u3001\u63d0\u4f9b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"

\u300c\u63f4\u52a9\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u4eba\u3005\u3092\u52a9\u3051\u308b\u884c\u70ba\u3084\u652f\u63f4\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u63f4\u52a9\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u306e\u63d0\u4f9b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u77e5\u8b58\u304c\u6d45\u3044\u4eba\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u63f4\u52a9\u306e\u610f\u5473\u3084\u7a2e\u985e\u3001\u3069\u306e\u3088\u3046\u306b\u63f4\u52a9\u304c\u884c\u308f\u308c\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u63f4\u52a9\u3068\u306f<\/h2>\n

\u300c\u63f4\u52a9\u300d\u3068\u306f\u3001\u56f0\u96e3\u306a\u72b6\u6cc1\u306b\u3042\u308b\u4eba\u3005\u3084\u56e3\u4f53\u306b\u5bfe\u3057\u3066\u3001\u7269\u7684\u30fb\u7cbe\u795e\u7684\u30fb\u7d4c\u6e08\u7684\u306a\u652f\u63f4\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u63f4\u52a9\u306e\u76ee\u7684\u306f\u3001\u652f\u63f4\u3092\u53d7\u3051\u308b\u5074\u306e\u751f\u6d3b\u5411\u4e0a\u3084\u554f\u984c\u89e3\u6c7a\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u300c\u63f4\u52a9\u300d\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1.1. \u63f4\u52a9\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u63f4\u52a9\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u4e00\u822c\u7684\u306b\u300c\u52a9\u3051\u308b\u300d\u300c\u652f\u63f4\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002\u500b\u4eba\u3084\u56e3\u4f53\u304c\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u63d0\u4f9b\u3055\u308c\u308b\u652f\u63f4\u304c\u63f4\u52a9\u3067\u3059\u3002\u63f4\u52a9\u306f\u3001\u76f4\u63a5\u7684\u306a\u7269\u8cea\u7684\u306a\u652f\u63f4\u3060\u3051\u3067\u306a\u304f\u3001\u7cbe\u795e\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3084\u6280\u8853\u7684\u306a\u52a9\u529b\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

1.2. \u63f4\u52a9\u306e\u76ee\u7684<\/h3>\n

\u63f4\u52a9\u306e\u76ee\u7684\u306f\u3001\u56f0\u96e3\u306a\u72b6\u6cc1\u306b\u3042\u308b\u4eba\u3005\u3084\u56e3\u4f53\u304c\u81ea\u7acb\u3057\u305f\u751f\u6d3b\u3092\u9001\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u652f\u63f4\u3092\u53d7\u3051\u308b\u5074\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001\u307e\u305f\u306f\u305d\u306e\u72b6\u6cc1\u304c\u6539\u5584\u3059\u308b\u3088\u3046\u306a\u624b\u52a9\u3051\u3092\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u306a\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

2. \u63f4\u52a9\u306e\u7a2e\u985e<\/h2>\n

\u63f4\u52a9\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u63d0\u4f9b\u65b9\u6cd5\u3084\u652f\u63f4\u5185\u5bb9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u306a\u63f4\u52a9\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

2.1. \u7d4c\u6e08\u7684\u63f4\u52a9<\/h3>\n

\u7d4c\u6e08\u7684\u63f4\u52a9\u306f\u3001\u7269\u8cc7\u3084\u91d1\u92ad\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u308b\u63f4\u52a9\u3067\u3059\u3002\u56f0\u7aae\u3057\u305f\u72b6\u614b\u306b\u3042\u308b\u500b\u4eba\u3084\u5730\u57df\u306b\u5bfe\u3057\u3066\u3001\u5fc5\u8981\u306a\u8cc7\u91d1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8ca7\u56f0\u5c64\u3078\u306e\u91d1\u92ad\u7684\u652f\u63f4\u3084\u3001\u707d\u5bb3\u5f8c\u306e\u5fa9\u8208\u8cc7\u91d1\u306e\u63d0\u4f9b\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

2.2. \u7269\u7684\u63f4\u52a9<\/h3>\n

\u7269\u7684\u63f4\u52a9\u306f\u3001\u7269\u54c1\u3084\u8cc7\u6e90\u3092\u63d0\u4f9b\u3059\u308b\u5f62\u3067\u306e\u652f\u63f4\u3067\u3059\u3002\u98df\u54c1\u3001\u8863\u6599\u3001\u533b\u7642\u54c1\u3001\u4f4f\u5c45\u306a\u3069\u3001\u751f\u6d3b\u306b\u5fc5\u8981\u306a\u7269\u54c1\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u7269\u7684\u63f4\u52a9\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u707d\u5bb3\u6642\u306b\u63d0\u4f9b\u3055\u308c\u308b\u98df\u6599\u3084\u533b\u85ac\u54c1\u304c\u7269\u7684\u63f4\u52a9\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n

2.3. \u7cbe\u795e\u7684\u30fb\u5fc3\u7406\u7684\u63f4\u52a9<\/h3>\n

\u7cbe\u795e\u7684\u30fb\u5fc3\u7406\u7684\u63f4\u52a9\u306f\u3001\u5fc3\u306e\u30b1\u30a2\u3084\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u7cbe\u795e\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u5f62\u3067\u306e\u652f\u63f4\u3067\u3059\u3002\u30c8\u30e9\u30a6\u30de\u3092\u53d7\u3051\u305f\u4eba\u3005\u306b\u5bfe\u3057\u3066\u5fc3\u7406\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u305f\u308a\u3001\u7cbe\u795e\u7684\u306a\u75b2\u308c\u3092\u7652\u3059\u305f\u3081\u306e\u652f\u63f4\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u63f4\u52a9\u306f\u3001\u707d\u5bb3\u5f8c\u3084\u8ca7\u56f0\u3001\u7cbe\u795e\u7684\u306a\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u4eba\u3005\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n

2.4. \u6280\u8853\u7684\u63f4\u52a9<\/h3>\n

\u6280\u8853\u7684\u63f4\u52a9\u306f\u3001\u7279\u5b9a\u306e\u6280\u8853\u3084\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u5f62\u3067\u884c\u308f\u308c\u308b\u63f4\u52a9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u958b\u767a\u9014\u4e0a\u56fd\u306b\u304a\u3051\u308b\u6559\u80b2\u652f\u63f4\u3084\u6280\u8853\u7814\u4fee\u3001\u74b0\u5883\u4fdd\u8b77\u6d3b\u52d5\u306a\u3069\u304c\u6280\u8853\u7684\u63f4\u52a9\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u65b0\u305f\u306a\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u3092\u5b66\u3076\u3053\u3068\u3067\u3001\u652f\u63f4\u3092\u53d7\u3051\u308b\u5074\u304c\u81ea\u7acb\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n

3. \u63f4\u52a9\u306e\u63d0\u4f9b\u65b9\u6cd5<\/h2>\n

\u63f4\u52a9\u306f\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u63f4\u52a9\u306e\u63d0\u4f9b\u65b9\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u4e00\u822c\u7684\u306a\u63f4\u52a9\u306e\u63d0\u4f9b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

3.1. \u653f\u5e9c\u3084\u56fd\u969b\u6a5f\u95a2\u306b\u3088\u308b\u63f4\u52a9<\/h3>\n

\u591a\u304f\u306e\u56fd\u3084\u56fd\u969b\u6a5f\u95a2\u306f\u3001\u63f4\u52a9\u3092\u5fc5\u8981\u3068\u3059\u308b\u5730\u57df\u3084\u56fd\u306b\u5bfe\u3057\u3066\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u653f\u5e9c\u304c\u884c\u3046\u63f4\u52a9\u306f\u3001\u901a\u5e38\u3001\u4e88\u7b97\u3092\u5143\u306b\u56fd\u6c11\u3078\u306e\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u56fd\u969b\u6a5f\u95a2\uff08\u4f8b\u3048\u3070\u3001\u56fd\u9023\u3084\u8d64\u5341\u5b57\u306a\u3069\uff09\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4eba\u9053\u7684\u652f\u63f4\u3092\u884c\u3044\u3001\u8ca7\u56f0\u3084\u6226\u4e89\u3001\u707d\u5bb3\u306b\u82e6\u3057\u3080\u5730\u57df\u306b\u7269\u8cc7\u3084\u533b\u7642\u63f4\u52a9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3.2. \u975e\u653f\u5e9c\u7d44\u7e54\uff08NGO\uff09\u306b\u3088\u308b\u63f4\u52a9<\/h3>\n

NGO\uff08\u975e\u653f\u5e9c\u7d44\u7e54\uff09\u3082\u307e\u305f\u3001\u63f4\u52a9\u3092\u884c\u3046\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002NGO\u306f\u3001\u5730\u57df\u306b\u5bc6\u7740\u3057\u305f\u6d3b\u52d5\u3092\u884c\u3044\u3001\u7279\u5b9a\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u652f\u63f4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002NGO\u304c\u884c\u3046\u63f4\u52a9\u306f\u3001\u6559\u80b2\u3001\u533b\u7642\u3001\u74b0\u5883\u4fdd\u8b77\u3001\u5973\u6027\u652f\u63f4\u3001\u707d\u5bb3\u652f\u63f4\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n

3.3. \u6c11\u9593\u4f01\u696d\u3084\u500b\u4eba\u306b\u3088\u308b\u63f4\u52a9<\/h3>\n

\u6c11\u9593\u4f01\u696d\u3084\u500b\u4eba\u304c\u884c\u3046\u63f4\u52a9\u3082\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306fCSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u5bc4\u4ed8\u3084\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u6d3b\u52d5\u3001\u652f\u63f4\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u793e\u4f1a\u8ca2\u732e\u3092\u884c\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u500b\u4eba\u306b\u3088\u308b\u5bc4\u4ed8\u3084\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u6d3b\u52d5\u3082\u5e83\u304f\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u63f4\u52a9\u306f\u3001\u91d1\u92ad\u7684\u306a\u652f\u63f4\u3060\u3051\u3067\u306a\u304f\u3001\u6642\u9593\u3084\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u5f62\u3067\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n

4. \u63f4\u52a9\u306e\u52b9\u679c\u3068\u8ab2\u984c<\/h2>\n

\u63f4\u52a9\u306f\u3001\u56f0\u96e3\u306a\u72b6\u6cc1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u52b9\u679c\u3068\u8ab2\u984c\u306b\u3064\u3044\u3066\u3082\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u63f4\u52a9\u306e\u52b9\u679c\u3068\u305d\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n

4.1. \u63f4\u52a9\u306e\u52b9\u679c<\/h3>\n

\u63f4\u52a9\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u652f\u63f4\u3092\u53d7\u3051\u305f\u5074\u306e\u751f\u6d3b\u6c34\u6e96\u304c\u5411\u4e0a\u3057\u305f\u308a\u3001\u554f\u984c\u304c\u89e3\u6c7a\u3057\u305f\u308a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u707d\u5bb3\u5f8c\u306e\u652f\u63f4\u304c\u8fc5\u901f\u306b\u884c\u308f\u308c\u308b\u3053\u3068\u3067\u3001\u88ab\u707d\u5730\u306e\u5fa9\u65e7\u304c\u65e9\u307e\u308a\u3001\u751f\u6d3b\u304c\u518d\u5efa\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6559\u80b2\u63f4\u52a9\u304c\u884c\u308f\u308c\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u7684\u306b\u305d\u306e\u5730\u57df\u306e\u81ea\u7acb\u304c\u4fc3\u9032\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

4.2. \u63f4\u52a9\u306e\u8ab2\u984c<\/h3>\n

\u63f4\u52a9\u306e\u8ab2\u984c\u3068\u3057\u3066\u306f\u3001\u652f\u63f4\u304c\u4e00\u6642\u7684\u3067\u3042\u3063\u305f\u308a\u3001\u63f4\u52a9\u3092\u53d7\u3051\u305f\u5074\u304c\u4f9d\u5b58\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u63f4\u52a9\u304c\u9069\u5207\u306b\u5c4a\u304b\u306a\u3044\u5834\u5408\u3084\u3001\u63f4\u52a9\u306e\u8cea\u304c\u4f4e\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u63f4\u52a9\u304c\u6587\u5316\u7684\u306b\u9069\u5207\u3067\u306a\u3044\u5834\u5408\u3084\u3001\u63f4\u52a9\u304c\u7279\u5b9a\u306e\u5229\u76ca\u56e3\u4f53\u306b\u504f\u308b\u3053\u3068\u3082\u554f\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

4.3. \u63f4\u52a9\u306e\u6301\u7d9a\u53ef\u80fd\u6027<\/h3>\n

\u63f4\u52a9\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u306f\u3001\u652f\u63f4\u304c\u4e00\u904e\u6027\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306b\u52b9\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u306a\u63f4\u52a9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u652f\u63f4\u3092\u53d7\u3051\u308b\u5074\u306e\u81ea\u7acb\u3092\u4fc3\u3059\u53d6\u308a\u7d44\u307f\u3084\u3001\u73fe\u5730\u306e\u8cc7\u6e90\u3092\u6d3b\u7528\u3057\u305f\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

5. \u307e\u3068\u3081<\/h2>\n

\u300c\u63f4\u52a9\u300d\u306f\u3001\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u4eba\u3005\u3084\u56e3\u4f53\u306b\u5bfe\u3057\u3066\u3001\u5fc5\u8981\u306a\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u884c\u70ba\u3067\u3059\u3002\u63f4\u52a9\u306b\u306f\u7d4c\u6e08\u7684\u63f4\u52a9\u3001\u7269\u7684\u63f4\u52a9\u3001\u7cbe\u795e\u7684\u63f4\u52a9\u3001\u6280\u8853\u7684\u63f4\u52a9\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u65b9\u6cd5\u3067\u652f\u63f4\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u63f4\u52a9\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u305d\u306e\u52b9\u679c\u3084\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3082\u5341\u5206\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u63f4\u52a9\u304c\u9069\u5207\u306b\u884c\u308f\u308c\u308b\u3053\u3068\u3067\u3001\u56f0\u96e3\u3092\u4e57\u308a\u8d8a\u3048\u308b\u529b\u304c\u751f\u307e\u308c\u3001\u3088\u308a\u826f\u3044\u793e\u4f1a\u304c\u7bc9\u304b\u308c\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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