{"id":81357,"date":"2025-07-15T19:21:48","date_gmt":"2025-07-15T10:21:48","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=81357"},"modified":"2025-07-15T19:21:48","modified_gmt":"2025-07-15T10:21:48","slug":"suijun-toha","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/07\/15\/suijun-toha\/","title":{"rendered":"\u6c34\u6e96\u3068\u306f\uff1f\u610f\u5473\u30fb\u4f7f\u3044\u65b9\u30fb\u4f8b\u6587\u30fb\u985e\u8a9e\u30fb\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5fdc\u7528\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u6c34\u6e96\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u65e5\u5e38\u4f1a\u8a71\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u3001\u6559\u80b2\u3001\u7d71\u8a08\u5206\u91ce\u307e\u3067\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u610f\u5473\u3084\u9069\u5207\u306a\u4f7f\u3044\u65b9\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u6c34\u6e96\u300d\u306e\u5b9a\u7fa9\u3001\u4f7f\u7528\u30b7\u30fc\u30f3\u3001\u95a2\u9023\u8a9e\u3001\u5b9f\u52d9\u3067\u306e\u5fdc\u7528\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u6c34\u6e96\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n

1.1 \u6c34\u6e96\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u6c34\u6e96\u300d\u3068\u306f\u3001\u3042\u308b\u7269\u4e8b\u306e\u57fa\u6e96\u3084\u5e73\u5747\u7684\u306a\u7a0b\u5ea6\u3001\u307e\u305f\u306f\u6bd4\u8f03\u306e\u305f\u3081\u306e\u5c3a\u5ea6\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u6f22\u5b57\u306e\u3068\u304a\u308a\u300c\u6c34\u306e\u6c34\u5e73\u306a\u9ad8\u3055\u300d\u304c\u539f\u7fa9\u3067\u3042\u308a\u3001\u305d\u3053\u304b\u3089\u300c\u57fa\u6e96\u3068\u3057\u3066\u5b9a\u3081\u308b\u9ad8\u3055\u3084\u30ec\u30d9\u30eb\u300d\u3092\u610f\u5473\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <\/p>\n

1.2 \u8aad\u307f\u65b9\u3068\u82f1\u8a9e\u8a33<\/h3>\n

\u300c\u6c34\u6e96\u300d\u306e\u8aad\u307f\u65b9\u306f\u300c\u3059\u3044\u3058\u3085\u3093\u300d\u3067\u3059\u3002\u82f1\u8a9e\u3067\u306f\u300cstandard\u300d\u3084\u300clevel\u300d\u3068\u8a33\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6587\u8108\u306b\u3088\u3063\u3066\u306f\u300cbenchmark\u300d\u3084\u300cnorm\u300d\u3068\u3044\u3046\u8868\u73fe\u3082\u9069\u5207\u3067\u3059\u3002<\/p>\n

2. \u6c34\u6e96\u306e\u4f7f\u7528\u4f8b\u3068\u6587\u8108<\/h2>\n

2.1 \u65e5\u5e38\u4f1a\u8a71\u306b\u304a\u3051\u308b\u6c34\u6e96<\/h3>\n

\u65e5\u5e38\u751f\u6d3b\u3067\u306f\u300c\u751f\u6d3b\u6c34\u6e96\u304c\u4e0a\u304c\u3063\u305f\u300d\u300c\u6210\u7e3e\u306f\u5e73\u5747\u6c34\u6e96\u3060\u300d\u306a\u3069\u3001\u3042\u308b\u3082\u306e\u306e\u7a0b\u5ea6\u3084\u72b6\u614b\u3092\u8868\u3059\u8a00\u8449\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u300c\u5e73\u5747\u300d\u3084\u300c\u901a\u5e38\u300d\u3068\u3044\u3063\u305f\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <\/p>\n

2.2 \u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6c34\u6e96<\/h3>\n

\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u300c\u54c1\u8cea\u6c34\u6e96\u300d\u300c\u696d\u52d9\u6c34\u6e96\u300d\u300c\u5b89\u5168\u6c34\u6e96\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u304c\u983b\u51fa\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u5185\u90e8\u3067\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u6cbf\u3063\u305f\u696d\u52d9\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u6c34\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u306e\u5171\u901a\u8a8d\u8b58\u304c\u751f\u307e\u308c\u3001\u696d\u52d9\u306e\u5b89\u5b9a\u5316\u304c\u56f3\u3089\u308c\u307e\u3059\u3002 <\/p>\n

2.3 \u6559\u80b2\u3084\u5b66\u8853\u3067\u306e\u6c34\u6e96<\/h3>\n

\u6559\u80b2\u73fe\u5834\u3067\u306f\u300c\u5b66\u529b\u6c34\u6e96\u300d\u300c\u6559\u80b2\u6c34\u6e96\u300d\u306a\u3069\u304c\u3042\u308a\u3001\u5b66\u7fd2\u5185\u5bb9\u3084\u7406\u89e3\u5ea6\u3092\u6e2c\u308b\u76ee\u5b89\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u7814\u7a76\u5206\u91ce\u3067\u306f\u300c\u7d71\u8a08\u7684\u6709\u610f\u6c34\u6e96\u300d\u306a\u3069\u3001\u5c02\u9580\u7684\u306a\u610f\u5473\u5408\u3044\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

3. \u6c34\u6e96\u306b\u95a2\u4fc2\u3059\u308b\u7528\u8a9e\u3068\u985e\u8a9e<\/h2>\n

3.1 \u985e\u8a9e\u3068\u305d\u306e\u9055\u3044<\/h3>\n

\u300c\u57fa\u6e96\u300d\u300c\u30ec\u30d9\u30eb\u300d\u300c\u6a19\u6e96\u300d\u306a\u3069\u306f\u6c34\u6e96\u3068\u985e\u4f3c\u3057\u305f\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u304c\u3001\u5fae\u5999\u306b\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002
\n\u57fa\u6e96\uff1a\u5224\u65ad\u3084\u884c\u52d5\u306e\u3088\u308a\u3069\u3053\u308d\u3068\u3059\u308b\u67a0\u7d44\u307f\u3002\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u3084\u898f\u5b9a\u304c\u4f34\u3046\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

\u30ec\u30d9\u30eb\uff1a\u4e3b\u306b\u6bb5\u968e\u3084\u7a0b\u5ea6\u3092\u8868\u3059\u3002\u6c34\u6e96\u3088\u308a\u3082\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5370\u8c61\u3092\u6301\u3064\u3002<\/p>\n

\u6a19\u6e96\uff1a\u4e00\u822c\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u57fa\u6e96\u3067\u3042\u308a\u3001\u56fd\u969b\u6a19\u6e96\u306a\u3069\u306b\u3082\u4f7f\u308f\u308c\u308b\u3002<\/p>\n

\u3053\u308c\u3089\u306f\u4f7f\u3044\u5206\u3051\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u6587\u8108\u306b\u5fdc\u3058\u3066\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

3.2 \u5bfe\u7fa9\u8a9e\u306b\u3064\u3044\u3066<\/h3>\n

\u660e\u78ba\u306a\u5bfe\u7fa9\u8a9e\u306f\u5b58\u5728\u3057\u306a\u3044\u3082\u306e\u306e\u3001\u300c\u4f4e\u30ec\u30d9\u30eb\u300d\u300c\u6700\u4f4e\u57fa\u6e96\u672a\u6e80\u300d\u306a\u3069\u304c\u5bfe\u306b\u306a\u308b\u8868\u73fe\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6c34\u6e96\u306f\u300c\u4e0a\u304b\u4e0b\u304b\u300d\u300c\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u300d\u3067\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u8a55\u4fa1\u8ef8\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

4. \u6c34\u6e96\u3068\u7d71\u8a08\u306e\u95a2\u4fc2<\/h2>\n

4.1 \u6709\u610f\u6c34\u6e96\u3068\u306f<\/h3>\n

\u7d71\u8a08\u5206\u6790\u306b\u304a\u3044\u3066\u300c\u6709\u610f\u6c34\u6e96\uff08significance level\uff09\u300d\u306f\u3001\u5e30\u7121\u4eee\u8aac\u3092\u68c4\u5374\u3059\u308b\u304b\u3069\u3046\u304b\u306e\u5224\u65ad\u57fa\u6e96\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f5\uff05\uff080.05\uff09\u30841\uff05\uff080.01\uff09\u304c\u4f7f\u308f\u308c\u3001\u300c\u3053\u306e\u6c34\u6e96\u3088\u308a\u3082\u8aa4\u5dee\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3051\u308c\u3070\u3001\u7d50\u679c\u306f\u6709\u610f\u3068\u307f\u306a\u3055\u308c\u308b\u300d\u3068\u3055\u308c\u307e\u3059\u3002 <\/p>\n

4.2 \u4fe1\u983c\u6c34\u6e96\u3068\u306e\u9055\u3044<\/h3>\n

\u4fe1\u983c\u6c34\u6e96\u306f\u3001\u63a8\u5b9a\u5024\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u78ba\u7387\u3067\u771f\u306e\u5024\u3092\u542b\u3080\u304b\u3092\u8868\u3057\u307e\u3059\u3002\u6709\u610f\u6c34\u6e96\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u524d\u8005\u304c\u63a8\u5b9a\u306e\u4fe1\u983c\u6027\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u5f8c\u8005\u306f\u4eee\u8aac\u691c\u5b9a\u306b\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u3069\u3061\u3089\u3082\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u6c34\u6e96\u3067\u3059\u3002<\/p>\n

5. \u6c34\u6e96\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n

5.1 \u5224\u65ad\u306e\u57fa\u6e96\u3068\u3057\u3066\u306e\u6a5f\u80fd<\/h3>\n

\u6c34\u6e96\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5224\u65ad\u3084\u8a55\u4fa1\u304c\u30d6\u30ec\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u3053\u306e\u5546\u54c1\u306f\u54c1\u8cea\u6c34\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u660e\u78ba\u306a\u57fa\u6e96\u304c\u3042\u308b\u3053\u3068\u3067\u5ba2\u89b3\u7684\u306a\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

5.2 \u7d44\u7e54\u306e\u54c1\u8cea\u30fb\u6210\u679c\u306e\u5b89\u5b9a\u5316<\/h3>\n

\u4f01\u696d\u3084\u30c1\u30fc\u30e0\u3067\u7d71\u4e00\u3055\u308c\u305f\u6c34\u6e96\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306e\u3070\u3089\u3064\u304d\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u88fd\u9020\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u6c34\u6e96\u3092\u5b88\u308b\u3053\u3068\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u4fe1\u983c\u6027\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u6b20\u304b\u305b\u306a\u3044\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

6. \u6c34\u6e96\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f<\/h2>\n

6.1 \u6559\u80b2\u3068\u8a13\u7df4\u306e\u7d99\u7d9a<\/h3>\n

\u500b\u4eba\u307e\u305f\u306f\u7d44\u7e54\u306e\u6c34\u6e96\u3092\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u5b66\u7fd2\u3068\u8a13\u7df4\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u6c34\u6e96\u306b\u9069\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

6.2 \u8a55\u4fa1\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/h3>\n

\u73fe\u5728\u306e\u6c34\u6e96\u304c\u3069\u306e\u7a0b\u5ea6\u304b\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u8a55\u4fa1\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002\u6570\u5024\u7684\u306a\u6307\u6a19\u3084\u4e0a\u53f8\u30fb\u9867\u5ba2\u304b\u3089\u306e\u610f\u898b\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u70b9\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u884c\u52d5\u306b\u79fb\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

6.3 \u76ee\u6a19\u8a2d\u5b9a\u306e\u660e\u78ba\u5316<\/h3>\n

\u9ad8\u3044\u6c34\u6e96\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u73fe\u5b9f\u7684\u304b\u3064\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9054\u6210\u53ef\u80fd\u3067\u3042\u308a\u306a\u304c\u3089\u6311\u6226\u7684\u306a\u6c34\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u610f\u6b32\u3068\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

7. \u307e\u3068\u3081\uff1a\u6c34\u6e96\u3092\u77e5\u308b\u3053\u3068\u306f\u81ea\u5df1\u6210\u9577\u3068\u54c1\u8cea\u5411\u4e0a\u306e\u7b2c\u4e00\u6b69<\/h2>\n

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