{"id":79607,"date":"2025-07-11T16:51:52","date_gmt":"2025-07-11T07:51:52","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=79607"},"modified":"2025-07-11T16:51:52","modified_gmt":"2025-07-11T07:51:52","slug":"jisya-meaning","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/07\/11\/jisya-meaning\/","title":{"rendered":"\u81ea\u793e\u3068\u306f\u4f55\u304b\uff1f\u610f\u5473\u30fb\u4f7f\u3044\u65b9\u30fb\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"

\u300c\u81ea\u793e\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u983b\u7e41\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u610f\u5473\u3084\u9069\u5207\u306a\u4f7f\u3044\u65b9\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u81ea\u793e\u300d\u306e\u5b9a\u7fa9\u3001\u4ed6\u306e\u985e\u8a9e\u3068\u306e\u9055\u3044\u3001\u4f7f\u3044\u65b9\u306e\u6ce8\u610f\u70b9\u3001\u305d\u3057\u3066\u4f01\u696d\u7d4c\u55b6\u306b\u304a\u3051\u308b\u6d3b\u7528\u306e\u610f\u7fa9\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u81ea\u793e\u3068\u306f\u4f55\u304b<\/h2>\n

1.1 \u81ea\u793e\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u81ea\u793e\u300d\u3068\u306f\u3001\u81ea\u5206\u306e\u6240\u5c5e\u3059\u308b\u4f01\u696d\u3001\u3042\u308b\u3044\u306f\u81ea\u5206\u304c\u4ee3\u8868\u3059\u308b\u4f1a\u793e\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3084\u4f1a\u8a71\u306e\u4e2d\u3067\u3001\u81ea\u5206\u306e\u4f1a\u793e\u3092\u4ed6\u793e\u3068\u533a\u5225\u3059\u308b\u969b\u306b\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u300c\u5f53\u793e\u300d\u3084\u300c\u5f0a\u793e\u300d\u3068\u3082\u8fd1\u3044\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u304c\u3001\u7528\u3044\u308b\u5834\u9762\u306b\u3088\u308a\u4f7f\u3044\u5206\u3051\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002 <\/p>\n

1.2 \u81ea\u793e\u3068\u5f53\u793e\u30fb\u5f0a\u793e\u306e\u9055\u3044<\/h3>\n

\u300c\u81ea\u793e\u300d\u306f\u7b2c\u4e09\u8005\u306b\u5bfe\u3057\u3066\u4e2d\u7acb\u7684\u306b\u81ea\u5206\u306e\u4f1a\u793e\u3092\u6307\u3059\u3068\u304d\u306b\u4f7f\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u300c\u5f53\u793e\u300d\u306f\u793e\u5916\u306e\u76f8\u624b\u306b\u5bfe\u3057\u3066\u81ea\u5206\u306e\u4f1a\u793e\u3092\u4e01\u5be7\u306b\u8ff0\u3079\u308b\u5834\u5408\u3001\u300c\u5f0a\u793e\u300d\u306f\u3088\u308a\u8b19\u8b72\u7684\u306a\u8a00\u3044\u56de\u3057\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5831\u544a\u66f8\u3084\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u306a\u3069\u3067\u306f\u300c\u81ea\u793e\u300d\u3001\u55b6\u696d\u30c8\u30fc\u30af\u3067\u306f\u300c\u5f53\u793e\u300d\u3001\u30d3\u30b8\u30cd\u30b9\u30e1\u30fc\u30eb\u3067\u306f\u300c\u5f0a\u793e\u300d\u304c\u4f7f\u308f\u308c\u3084\u3059\u3044\u3067\u3059\u3002 <\/p>\n

2. \u81ea\u793e\u3092\u4f7f\u3046\u30b7\u30fc\u30f3\u3068\u4f8b\u6587<\/h2>\n

2.1 \u793e\u5185\u5916\u306e\u4f1a\u8a71\u3067\u306e\u4f7f\u7528\u4f8b<\/h3>\n

\u81ea\u793e\u306f\u793e\u5185\u30fb\u793e\u5916\u3092\u554f\u308f\u305a\u3001\u8a71\u3057\u624b\u3068\u805e\u304d\u624b\u306e\u95a2\u4fc2\u6027\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u6587\u8108\u3067\u306f\u300c\u81ea\u793e\u88fd\u54c1\u3068\u4ed6\u793e\u88fd\u54c1\u3092\u6bd4\u8f03\u3057\u307e\u3057\u305f\u300d\u306e\u3088\u3046\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u3067\u306f\u300c\u81ea\u793e\u306e\u53d6\u308a\u7d44\u307f\u300d\u306a\u3069\u306e\u8868\u73fe\u304c\u4e00\u822c\u7684\u3067\u3059\u3002 <\/p>\n

2.2 \u30e1\u30fc\u30eb\u3084\u6587\u66f8\u3067\u306e\u8868\u73fe<\/h3>\n

\u30e1\u30fc\u30eb\u3084\u5831\u544a\u66f8\u3067\u306f\u300c\u5f0a\u793e\u300d\u300c\u5f53\u793e\u300d\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u6bd4\u8f03\u8868\u73fe\u3084\u793e\u5185\u8cc7\u6599\u3067\u306f\u300c\u81ea\u793e\u300d\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u81ea\u793e\u306e\u58f2\u4e0a\u3068\u5e02\u5834\u5168\u4f53\u306e\u63a8\u79fb\u3092\u6bd4\u8f03\u3057\u305f\u30b0\u30e9\u30d5\u3092\u6dfb\u4ed8\u3057\u307e\u3059\u300d\u306a\u3069\u304c\u81ea\u7136\u306a\u4f7f\u3044\u65b9\u3067\u3059\u3002 <\/p>\n

3. \u81ea\u793e\u306e\u5f37\u307f\u3068\u305d\u306e\u6d3b\u304b\u3057\u65b9<\/h2>\n

3.1 \u81ea\u793e\u306e\u5f37\u307f\u3068\u306f<\/h3>\n

\u81ea\u793e\u306e\u5f37\u307f\u3068\u306f\u3001\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u70b9\u3092\u6307\u3057\u307e\u3059\u3002\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u6280\u8853\u529b\u3001\u30b5\u30fc\u30d3\u30b9\u4f53\u5236\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u3001\u4eba\u6750\u306a\u3069\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u305d\u306e\u5f37\u307f\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u7d4c\u55b6\u6226\u7565\u306e\u7acb\u6848\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n

3.2 \u81ea\u793e\u5206\u6790\u306e\u624b\u6cd5<\/h3>\n

\u81ea\u793e\u306e\u5f37\u307f\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001SWOT\u5206\u6790\uff08Strengths, Weaknesses, Opportunities, Threats\uff09\u304c\u6709\u52b9\u3067\u3059\u3002\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u3068\u308b\u3079\u304d\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u30013C\u5206\u6790\uff08\u81ea\u793e\u3001\u7af6\u5408\u3001\u5e02\u5834\uff09\u3084\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3082\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002 <\/p>\n

3.3 \u5f37\u307f\u3092\u751f\u304b\u3059\u6226\u7565\u7acb\u6848<\/h3>\n

\u81ea\u793e\u306e\u5f37\u307f\u3092\u7406\u89e3\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u3069\u3046\u6d3b\u304b\u3059\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u5dee\u5225\u5316\u6226\u7565\u3084\u96c6\u4e2d\u6226\u7565\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u306a\u3069\u3001\u5f37\u307f\u306b\u5fdc\u3058\u3066\u9078\u3076\u3079\u304d\u65b9\u5411\u6027\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u88fd\u54c1\u958b\u767a\u3001\u63a1\u7528\u6d3b\u52d5\u306b\u3082\u5f37\u307f\u306e\u8a34\u6c42\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n

4. \u81ea\u793e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/h2>\n

4.1 \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u81ea\u793e\u306e\u4fa1\u5024\u3084\u500b\u6027\u3092\u5e02\u5834\u306b\u8a8d\u77e5\u3055\u305b\u3001\u4fe1\u983c\u3084\u597d\u611f\u3092\u5f97\u308b\u6d3b\u52d5\u5168\u822c\u3092\u6307\u3057\u307e\u3059\u3002\u30ed\u30b4\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u6587\u5316\u3084\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u3001\u60c5\u5831\u767a\u4fe1\u306a\u3069\u3059\u3079\u3066\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002 <\/p>\n

4.2 \u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u78ba\u7acb\u65b9\u6cd5<\/h3>\n

\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u4f01\u696d\u7406\u5ff5\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u660e\u6587\u5316\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u6b21\u306b\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u306e\u4e00\u81f4\u3092\u56f3\u308a\u3064\u3064\u3001\u767a\u4fe1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u30b5\u30fc\u30d3\u30b9\u4f53\u9a13\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3082\u6709\u52b9\u3067\u3059\u3002 <\/p>\n

5. \u81ea\u793e\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

5.1 \u81ea\u793e\u306f\u3069\u3093\u306a\u3068\u304d\u306b\u4f7f\u3046\u306e\u304c\u6b63\u3057\u3044\uff1f<\/h3>\n

\u793e\u5185\u8cc7\u6599\u3084\u4e2d\u7acb\u7684\u306b\u81ea\u5206\u306e\u4f1a\u793e\u3092\u8aac\u660e\u3057\u305f\u3044\u3068\u304d\u3001\u307e\u305f\u306f\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u6587\u8108\u3067\u4f7f\u3046\u306e\u304c\u81ea\u7136\u3067\u3059\u3002\u8b19\u8b72\u3084\u4e01\u5be7\u3055\u3092\u6c42\u3081\u3089\u308c\u308b\u5834\u9762\u3067\u306f\u300c\u5f0a\u793e\u300d\u3084\u300c\u5f53\u793e\u300d\u306b\u8a00\u3044\u63db\u3048\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u3002 <\/p>\n

5.2 \u81ea\u793e\u88fd\u54c1\u3068\u5f53\u793e\u88fd\u54c1\u306e\u9055\u3044\u306f\uff1f<\/h3>\n

\u610f\u5473\u306f\u307b\u307c\u540c\u3058\u3067\u3059\u304c\u3001\u6587\u8108\u3068\u805e\u304d\u624b\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u300c\u81ea\u793e\u88fd\u54c1\u300d\u306f\u6bd4\u8f03\u6587\u3084\u7b2c\u4e09\u8005\u8996\u70b9\u3067\u306e\u8aac\u660e\u306b\u4f7f\u308f\u308c\u3001\u300c\u5f53\u793e\u88fd\u54c1\u300d\u306f\u81ea\u793e\u304b\u3089\u898b\u305f\u4e01\u5be7\u306a\u8868\u73fe\u3068\u3057\u3066\u3001\u55b6\u696d\u30c8\u30fc\u30af\u306a\u3069\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002 <\/p>\n

5.3 \u81ea\u793e\u5206\u6790\u3092\u59cb\u3081\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\uff1f<\/h3>\n

\u307e\u305a\u306f\u5185\u90e8\u306e\u60c5\u5831\u6574\u7406\u304b\u3089\u59cb\u3081\u3001\u58f2\u4e0a\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u306e\u58f0\u3001\u793e\u54e1\u306e\u610f\u898b\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u6b21\u306bSWOT\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u6574\u7406\u3057\u3001\u7af6\u5408\u3084\u5e02\u5834\u52d5\u5411\u3082\u5408\u308f\u305b\u3066\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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