{"id":79101,"date":"2025-07-10T21:02:26","date_gmt":"2025-07-10T12:02:26","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=79101"},"modified":"2025-07-10T21:02:37","modified_gmt":"2025-07-10T12:02:37","slug":"what-is-a-goal","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/07\/10\/what-is-a-goal\/","title":{"rendered":"\u76ee\u6a19\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e\u610f\u5473\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6210\u529f\u3078\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p>\u76ee\u6a19\u3068\u306f\u3001\u79c1\u305f\u3061\u304c\u9054\u6210\u3057\u305f\u3044\u6210\u679c\u3084\u76ee\u7684\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u76ee\u6a19\u306e\u610f\u5473\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3001\u9054\u6210\u3057\u3066\u3044\u304f\u304b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>1. \u76ee\u6a19\u306e\u610f\u5473\u3068\u306f<\/h2>\n<p>\u76ee\u6a19\u3068\u306f\u3001\u672a\u6765\u306b\u5411\u3051\u3066\u81ea\u5206\u304c\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u3084\u76ee\u7684\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u76ee\u6a19\u306f\u3001\u4eba\u751f\u3084\u4ed5\u4e8b\u3001\u5b66\u7fd2\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u3092\u660e\u78ba\u306b\u3057\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u306f\u305f\u3060\u306e\u9858\u671b\u3068\u306f\u7570\u306a\u308a\u3001\u5177\u4f53\u7684\u3067\u9054\u6210\u53ef\u80fd\u306a\u5f62\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u306e\u7bc0\u3067\u306f\u3001\u76ee\u6a19\u306e\u610f\u5473\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1-1. \u76ee\u6a19\u3068\u9858\u671b\u306e\u9055\u3044<\/h3>\n<p>\u76ee\u6a19\u3068\u9858\u671b\u306f\u4f3c\u3066\u3044\u308b\u3088\u3046\u3067\u7570\u306a\u308a\u307e\u3059\u3002\u9858\u671b\u306f\u62bd\u8c61\u7684\u3067\u6f20\u7136\u3068\u3057\u305f\u5e0c\u671b\u3084\u6b32\u6c42\u3067\u3042\u308a\u3001\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u660e\u78ba\u306a\u8a08\u753b\u3084\u884c\u52d5\u304c\u4f34\u308f\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4e00\u65b9\u3001\u76ee\u6a19\u306f\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3092\u76ee\u6307\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u3001\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b:<\/p>\n<p>\u9858\u671b: \u300c\u3082\u3063\u3068\u5065\u5eb7\u306b\u306a\u308a\u305f\u3044\u300d<\/p>\n<p>\u76ee\u6a19: \u300c\u6bce\u65e530\u5206\u6b69\u304f\u300d<\/p>\n<h3>1-2. \u76ee\u6a19\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u660e\u78ba\u306a\u65b9\u5411\u6027: \u76ee\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u9032\u3080\u3079\u304d\u65b9\u5411\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u8ff7\u3046\u3053\u3068\u306a\u304f\u884c\u52d5\u306b\u79fb\u305b\u307e\u3059\u3002<\/p>\n<p>\u52d5\u6a5f\u4ed8\u3051: \u76ee\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u3092\u52b1\u307e\u3057\u3001\u56f0\u96e3\u306a\u72b6\u6cc1\u3067\u3082\u8ae6\u3081\u305a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6210\u679c\u306e\u6e2c\u5b9a: \u76ee\u6a19\u304c\u660e\u78ba\u3060\u3068\u3001\u9032\u6357\u3084\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>2. \u76ee\u6a19\u8a2d\u5b9a\u306e\u65b9\u6cd5<\/h2>\n<p>\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u305f\u3060\u6f20\u7136\u3068\u300c\u3084\u308a\u305f\u3044\u300d\u3068\u601d\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u610f\u8b58\u3057\u3066\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u306b\u5f79\u7acb\u3064\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>2-1. SMART\u306e\u6cd5\u5247<\/h3>\n<p>SMART\u306e\u6cd5\u5247\u306f\u3001\u52b9\u679c\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u6cd5\u5247\u306b\u5f93\u3063\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u304b\u3064\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>S\uff08Specific\uff09: \u5177\u4f53\u7684\u3067\u3042\u308b\u3053\u3068<\/p>\n<p>M\uff08Measurable\uff09: \u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068<\/p>\n<p>A\uff08Achievable\uff09: \u5b9f\u73fe\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068<\/p>\n<p>R\uff08Relevant\uff09: \u81ea\u5206\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068<\/p>\n<p>T\uff08Time-bound\uff09: 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