{"id":77804,"date":"2025-07-09T07:37:19","date_gmt":"2025-07-08T22:37:19","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=77804"},"modified":"2025-07-09T07:37:19","modified_gmt":"2025-07-08T22:37:19","slug":"statistical-significance","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/07\/09\/statistical-significance\/","title":{"rendered":"\u6709\u610f\u5dee\u3068\u306f\uff1f\u610f\u5473\u30fb\u7d71\u8a08\u7684\u691c\u5b9a\u30fb\u4f7f\u3044\u65b9\u30fb\u6ce8\u610f\u70b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"

\u300c\u6709\u610f\u5dee\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u7279\u306b\u7d71\u8a08\u5b66\u3084\u7814\u7a76\u306e\u73fe\u5834\u3067\u983b\u7e41\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u5206\u6790\u7d50\u679c\u3092\u5224\u65ad\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u6982\u5ff5\u3067\u3042\u308a\u3001\u79d1\u5b66\u7684\u306a\u7d50\u8ad6\u3092\u5c0e\u304f\u969b\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u610f\u5473\u3084\u4f7f\u3044\u65b9\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u8aa4\u3063\u305f\u89e3\u91c8\u3084\u5224\u65ad\u3092\u62db\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6709\u610f\u5dee\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u7d71\u8a08\u7684\u691c\u5b9a\u306e\u6982\u8981\u3001\u5177\u4f53\u7684\u306a\u5224\u65ad\u65b9\u6cd5\u3001\u3055\u3089\u306b\u4f7f\u3046\u969b\u306e\u6ce8\u610f\u70b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u6709\u610f\u5dee\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1-1. \u6709\u610f\u5dee\u3068\u306f\u4f55\u304b<\/h3>\n

\u6709\u610f\u5dee\u3068\u306f\u3001\u7d71\u8a08\u5b66\u306e\u7528\u8a9e\u3067\u300c\u89b3\u5bdf\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u5dee\u304c\u5076\u7136\u306b\u3088\u308b\u3082\u306e\u3068\u306f\u8003\u3048\u306b\u304f\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30012\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u5e73\u5747\u5024\u306b\u5dee\u304c\u3042\u308b\u3068\u304d\u3001\u305d\u306e\u5dee\u304c\u5358\u306a\u308b\u5076\u7136\u304b\u3001\u305d\u308c\u3068\u3082\u4f55\u3089\u304b\u306e\u5b9f\u8cea\u7684\u306a\u9055\u3044\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002 <\/p>\n

1-2. \u6709\u610f\u5dee\u306e\u91cd\u8981\u6027<\/h3>\n

\u7814\u7a76\u3084\u5b9f\u9a13\u306b\u304a\u3044\u3066\u3001\u300c\u5dee\u304c\u3042\u308b\u300d\u3068\u7d50\u8ad6\u3065\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u5dee\u304c\u5076\u7136\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6709\u610f\u5dee\u304c\u8a8d\u3081\u3089\u308c\u308c\u3070\u3001\u300c\u7d71\u8a08\u7684\u306b\u610f\u5473\u306e\u3042\u308b\u5dee\u304c\u3042\u308b\u300d\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u79d1\u5b66\u7684\u306a\u8a3c\u62e0\u3068\u3057\u3066\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 <\/p>\n

2. \u6709\u610f\u5dee\u306e\u5224\u5b9a\u65b9\u6cd5\uff1a\u7d71\u8a08\u7684\u691c\u5b9a<\/h2>\n

2-1. \u5e30\u7121\u4eee\u8aac\u3068\u5bfe\u7acb\u4eee\u8aac<\/h3>\n

\u7d71\u8a08\u7684\u691c\u5b9a\u3067\u306f\u3001\u307e\u305a\u300c\u5e30\u7121\u4eee\u8aac\uff08\u5dee\u304c\u306a\u3044\uff09\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u304c\u6b63\u3057\u3044\u3068\u3057\u305f\u5834\u5408\u306b\u89b3\u5bdf\u3055\u308c\u305f\u30c7\u30fc\u30bf\u304c\u3069\u306e\u7a0b\u5ea6\u8d77\u3053\u308a\u306b\u304f\u3044\u304b\u3092\u8abf\u3079\u307e\u3059\u3002\u3082\u3057\u305d\u306e\u8d77\u3053\u308a\u306b\u304f\u3055\u304c\u5341\u5206\u9ad8\u3051\u308c\u3070\u3001\u5e30\u7121\u4eee\u8aac\u3092\u68c4\u5374\u3057\u3001\u300c\u6709\u610f\u5dee\u304c\u3042\u308b\u300d\u3068\u5224\u65ad\u3057\u307e\u3059\u3002 <\/p>\n

2-2. \u6709\u610f\u6c34\u6e96\uff08\u03b1\uff09\u3068\u306f<\/h3>\n

\u6709\u610f\u5dee\u306e\u5224\u65ad\u306b\u4f7f\u3046\u57fa\u6e96\u306e\u5024\u3067\u3001\u4e00\u822c\u7684\u306b\u306f0.05\uff085\uff05\uff09\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u300c\u5e30\u7121\u4eee\u8aac\u304c\u6b63\u3057\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8aa4\u3063\u3066\u5dee\u304c\u3042\u308b\u3068\u5224\u65ad\u3059\u308b\u78ba\u7387\u300d\u304c5\uff05\u4ee5\u4e0b\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 <\/p>\n

2-3. p\u5024\u306e\u5f79\u5272<\/h3>\n

p\u5024\u3068\u306f\u3001\u5e30\u7121\u4eee\u8aac\u306e\u3082\u3068\u3067\u89b3\u5bdf\u3055\u308c\u305f\u30c7\u30fc\u30bf\u4ee5\u4e0a\u306b\u6975\u7aef\u306a\u7d50\u679c\u304c\u51fa\u308b\u78ba\u7387\u306e\u3053\u3068\u3067\u3059\u3002p\u5024\u304c\u6709\u610f\u6c34\u6e96\u4ee5\u4e0b\u306a\u3089\u6709\u610f\u5dee\u3042\u308a\u3068\u5224\u65ad\u3057\u307e\u3059\u3002
\n\u4f8b\uff1ap\u5024=0.03\u306a\u3089\u300c3\uff05\u306e\u78ba\u7387\u3067\u5076\u7136\u3053\u306e\u3088\u3046\u306a\u5dee\u304c\u51fa\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u901a\u5e38\u306f\u6709\u610f\u5dee\u304c\u3042\u308b\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n

2-4. \u4e3b\u306a\u7d71\u8a08\u7684\u691c\u5b9a\u306e\u7a2e\u985e<\/h3>\n

- t\u691c\u5b9a\uff082\u7fa4\u306e\u5e73\u5747\u306e\u5dee\u306e\u691c\u5b9a\uff09 - \u30ab\u30a4\u4e8c\u4e57\u691c\u5b9a\uff08\u30ab\u30c6\u30b4\u30ea\u30fc\u9593\u306e\u5dee\u306e\u691c\u5b9a\uff09 - ANOVA\uff083\u7fa4\u4ee5\u4e0a\u306e\u5e73\u5747\u5dee\u306e\u691c\u5b9a\uff09 - Wilcoxon\u691c\u5b9a\uff08\u975e\u6b63\u898f\u5206\u5e03\u306e\u5834\u5408\u306e\u9806\u4f4d\u691c\u5b9a\uff09 <\/p>\n

3. \u6709\u610f\u5dee\u306e\u5177\u4f53\u7684\u306a\u4f8b<\/h2>\n

3-1. \u533b\u7642\u7814\u7a76\u3067\u306e\u6709\u610f\u5dee<\/h3>\n

\u65b0\u85ac\u306e\u52b9\u679c\u3092\u8abf\u3079\u308b\u305f\u3081\u306b\u3001\u6295\u85ac\u7fa4\u3068\u30d7\u30e9\u30bb\u30dc\u7fa4\u306e\u56de\u5fa9\u7387\u3092\u6bd4\u8f03\u3057\u3001\u6709\u610f\u5dee\u304c\u8a8d\u3081\u3089\u308c\u308c\u3070\u65b0\u85ac\u306e\u52b9\u679c\u304c\u79d1\u5b66\u7684\u306b\u8a3c\u660e\u3055\u308c\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

3-2. \u6559\u80b2\u73fe\u5834\u3067\u306e\u6709\u610f\u5dee<\/h3>\n

2\u3064\u306e\u6559\u6388\u6cd5\u3067\u5b66\u751f\u306e\u6210\u7e3e\u3092\u6bd4\u8f03\u3057\u3001\u6709\u610f\u5dee\u304c\u3042\u308c\u3070\u52b9\u679c\u306e\u9055\u3044\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002 <\/p>\n

3-3. \u30d3\u30b8\u30cd\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb<\/h3>\n

\u5e83\u544aA\u3068\u5e83\u544aB\u306e\u30af\u30ea\u30c3\u30af\u7387\u306b\u6709\u610f\u5dee\u304c\u3042\u308c\u3070\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u6226\u7565\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

4. \u6709\u610f\u5dee\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

4-1. \u6709\u610f\u5dee\u2260\u5b9f\u8cea\u7684\u306a\u5dee<\/h3>\n

\u7d71\u8a08\u7684\u306b\u6709\u610f\u3067\u3082\u3001\u305d\u306e\u5dee\u306e\u5927\u304d\u3055\uff08\u52b9\u679c\u306e\u5927\u304d\u3055\uff09\u304c\u5c0f\u3055\u3044\u5834\u5408\u306f\u3001\u5b9f\u969b\u306e\u5f71\u97ff\u304c\u9650\u5b9a\u7684\u306a\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u91cf\u306e\u8a55\u4fa1\u3082\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

4-2. \u6709\u610f\u5dee\u304c\u306a\u3044\uff1d\u5dee\u304c\u306a\u3044\u3067\u306f\u306a\u3044<\/h3>\n

\u6709\u610f\u5dee\u304c\u8a8d\u3081\u3089\u308c\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5c11\u306a\u3044\u306a\u3069\u306e\u7406\u7531\u3067\u5dee\u304c\u898b\u3048\u306b\u304f\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u691c\u51fa\u529b\uff08\u30d1\u30ef\u30fc\uff09\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002 <\/p>\n

4-3. \u591a\u91cd\u691c\u5b9a\u306b\u3088\u308b\u8aa4\u5224\u5b9a\u306b\u6ce8\u610f<\/h3>\n

\u8907\u6570\u306e\u691c\u5b9a\u3092\u884c\u3046\u5834\u5408\u3001\u6709\u610f\u5dee\u304c\u5076\u7136\u306b\u898b\u3064\u304b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u30dc\u30f3\u30d5\u30a7\u30ed\u30fc\u30cb\u88dc\u6b63\u306a\u3069\u306e\u65b9\u6cd5\u3067\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002 <\/p>\n

5. \u6709\u610f\u5dee\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u305d\u306e\u5bfe\u7b56<\/h2>\n

5-1. p\u5024\u304c\u5c0f\u3055\u3044\u307b\u3069\u52b9\u679c\u304c\u5927\u304d\u3044\uff1f<\/h3>\n

p\u5024\u306f\u52b9\u679c\u306e\u5927\u304d\u3055\u3067\u306f\u306a\u304f\u3001\u5076\u7136\u6027\u306e\u4f4e\u3055\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u52b9\u679c\u91cf\u3084\u4fe1\u983c\u533a\u9593\u3068\u5408\u308f\u305b\u3066\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002 <\/p>\n

5-2. p\u5024\u304c0.05\u3092\u5c11\u3057\u8d85\u3048\u305f\u3089\u610f\u5473\u304c\u306a\u3044\uff1f<\/h3>\n

\u6709\u610f\u6c34\u6e96\u306f\u3042\u304f\u307e\u3067\u57fa\u6e96\u306e\u4e00\u3064\u3067\u3042\u308a\u30010.05\u4ed8\u8fd1\u306e\u7d50\u679c\u306f\u300c\u5224\u65ad\u304c\u3042\u3044\u307e\u3044\u306a\u9818\u57df\u300d\u3068\u8003\u3048\u3001\u52b9\u679c\u306e\u5927\u304d\u3055\u3084\u30c7\u30fc\u30bf\u306e\u8cea\u3082\u8e0f\u307e\u3048\u3066\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3057\u307e\u3059\u3002 <\/p>\n

5-3. \u6709\u610f\u5dee\u304c\u306a\u3044\u7814\u7a76\u306f\u4fa1\u5024\u304c\u306a\u3044\uff1f<\/h3>\n

\u6709\u610f\u5dee\u304c\u898b\u3089\u308c\u306a\u3044\u7d50\u679c\u3082\u7814\u7a76\u306e\u91cd\u8981\u306a\u6210\u679c\u3067\u3042\u308a\u3001\u5c06\u6765\u306e\u7814\u7a76\u3084\u5b9f\u8df5\u306e\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

6. \u6709\u610f\u5dee\u691c\u5b9a\u306e\u9032\u5316\u3068\u6700\u65b0\u52d5\u5411<\/h2>\n

\u6700\u8fd1\u3067\u306fp\u5024\u3060\u3051\u306b\u983c\u3089\u305a\u3001\u52b9\u679c\u91cf\uff08\u30a8\u30d5\u30a7\u30af\u30c8\u30b5\u30a4\u30ba\uff09\u3084\u4fe1\u983c\u533a\u9593\u306e\u5831\u544a\u3092\u63a8\u5968\u3059\u308b\u52d5\u304d\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u30d9\u30a4\u30ba\u7d71\u8a08\u306a\u3069\u65b0\u3057\u3044\u7d71\u8a08\u624b\u6cd5\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

7. \u307e\u3068\u3081<\/h2>\n

\u6709\u610f\u5dee\u306f\u7d71\u8a08\u7684\u691c\u5b9a\u306e\u7d50\u679c\u3092\u89e3\u91c8\u3059\u308b\u969b\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u3067\u3001\u5076\u7136\u3067\u306f\u8aac\u660e\u3067\u304d\u306a\u3044\u5dee\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u6b63\u3057\u304f\u7406\u89e3\u3057\u4f7f\u3044\u3053\u306a\u3059\u3053\u3068\u3067\u3001\u7814\u7a76\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6709\u610f\u5dee\u3060\u3051\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u305b\u305a\u3001\u52b9\u679c\u91cf\u3084\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u77e5\u8b58\u3092\u6301\u3061\u3001\u30c7\u30fc\u30bf\u3092\u591a\u89d2\u7684\u306b\u8aad\u307f\u89e3\u304f\u529b\u3092\u990a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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