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Web\u30b5\u30a4\u30c8\u3067\u306f\u3001\u56de\u904a\u6027\uff1d\u95b2\u89a7\u30da\u30fc\u30b8\u6570\u3084\u30af\u30ea\u30c3\u30af\u7d4c\u8def\u306e\u591a\u69d8\u6027 - \u5b9f\u5e97\u8217\u3067\u306f\u3001\u56de\u904a\u6027\uff1d\u6765\u5e97\u5f8c\u306e\u52d5\u7dda\u3001\u5546\u54c1\u95b2\u89a7\u6570\u3001\u6ede\u5728\u6642\u9593<br \/>\n\u3069\u3061\u3089\u3082\u300c\u591a\u304f\u306e\u63a5\u70b9\u3092\u901a\u3058\u3066\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u8cfc\u8cb7\u3084\u60c5\u5831\u63a2\u7d22\u306b\u7e4b\u304c\u308b\u884c\u52d5\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h3>1.3 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u56de\u904a\u6027\u306e\u91cd\u8981\u6027<\/h3>\n<p> \u56de\u904a\u6027\u304c\u9ad8\u307e\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff1a - \u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a - \u8cfc\u8cb7\u7387\u306e\u6539\u5584 - \u6ede\u5728\u6642\u9593\u5ef6\u4f38\u306b\u3088\u308b\u5e83\u544a\u30fb\u6a2a\u5c55\u958b\u306e\u5897\u52a0 - \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5f37\u5316<br \/>\nWeb\u30fb\u5b9f\u5e97\u8217\u3068\u3082\u306b\u3001\u56de\u904a\u6027\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3084\u53ce\u76ca\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h2>2. \u56de\u904a\u6027\u3092\u6e2c\u308b\u30fb\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/h2>\n<h3>2.1 Web\u30b5\u30a4\u30c8\u3067\u306e\u6307\u6a19\u3068\u5206\u6790\u624b\u6cd5<\/h3>\n<p> - PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\uff1a\u95b2\u89a7\u3055\u308c\u305f\u30da\u30fc\u30b8\u6570 - \u30da\u30fc\u30b8\uff0f\u30bb\u30c3\u30b7\u30e7\u30f3\uff1a\u4e00\u56de\u306e\u8a2a\u554f\u3067\u898b\u3089\u308c\u308b\u5e73\u5747\u30da\u30fc\u30b8\u6570 - \u30bb\u30c3\u30b7\u30e7\u30f3\u7d99\u7d9a\u6642\u9593\uff1a\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593 - \u30da\u30fc\u30b8\u9077\u79fb\u30d1\u30b9\uff1a\u95b2\u89a7\u7d4c\u8def\u306e\u591a\u69d8\u6027 Google Analytics\u306a\u3069\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002 <\/p>\n<h3>2.2 \u5e97\u8217\u3067\u306e\u56de\u904a\u6027\u6e2c\u5b9a<\/h3>\n<p> - \u30d3\u30fc\u30b3\u30f3\u3001Wi-Fi\u30fb\u30ab\u30e1\u30e9\u3001\u30bb\u30f3\u30b5\u30fc\u3084RFID\u3067\u6765\u5ba2\u52d5\u7dda\u3092\u8a08\u6e2c - \u5e73\u5747\u6ede\u5728\u6642\u9593\u306e\u8a08\u6e2c - \u30d5\u30ed\u30a2\u5225\u306e\u58f2\u4e0a\u30fb\u63a5\u89e6\u7387\u306e\u6bd4\u8f03 \u3053\u308c\u306b\u3088\u308a\u3001\u56de\u904a\u3057\u3084\u3059\u3044\u5c0e\u7dda\u8a2d\u8a08\u3084\u5546\u54c1\u306e\u914d\u7f6e\u304c\u6539\u5584\u3067\u304d\u307e\u3059\u3002 <\/p>\n<h3>2.3 KPI\u8a2d\u8a08\u3068\u5b9a\u70b9\u89b3\u6e2c<\/h3>\n<p> 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Web\u3067\u300c\u5728\u5eab\u3042\u308a\u300d\u30da\u30fc\u30b8\u304b\u3089\u5e97\u8217\u6848\u5185\u3078\u9077\u79fb\u8a98\u5c0e - \u5e97\u8217\u3067QR\u30b3\u30fc\u30c9\u5c0e\u7dda\u3092\u914d\u7f6e\u3057\u3001Web\u30da\u30fc\u30b8\u95b2\u89a7\u3084EC\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b<br \/>\n\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u53cc\u65b9\u3067\u56de\u904a\u6027\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u4e92\u9001\u5ba2\u3068\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h2>5. \u56de\u904a\u6027\u3068SEO\u30fbUX\u306e\u95a2\u4fc2\u6027<\/h2>\n<h3>5.1 Google\u304c\u63a8\u5968\u3059\u308b\u300c\u30b5\u30a4\u30c8\u6ede\u5728\u3068\u9077\u79fb\u306e\u8cea\u300d<\/h3>\n<p> 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