{"id":59255,"date":"2025-06-07T14:13:31","date_gmt":"2025-06-07T05:13:31","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=59255"},"modified":"2025-06-07T14:13:31","modified_gmt":"2025-06-07T05:13:31","slug":"old-media-meaning","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/06\/07\/old-media-meaning\/","title":{"rendered":"\u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u610f\u5473\u30fb\u7279\u5fb4\u30fb\u73fe\u4ee3\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"

\u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u73fe\u4ee3\u306e\u60c5\u5831\u793e\u4f1a\u3067\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u610f\u5473\u3084\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u5b9a\u7fa9\u3084\u7279\u5fb4\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044\u3001\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3051\u308b\u5f79\u5272\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1.1 \u5b9a\u7fa9<\/h3>\n

\u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\u3001\u65b0\u805e\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u96d1\u8a8c\u306a\u3069\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4ee5\u524d\u304b\u3089\u5b58\u5728\u3059\u308b\u4f1d\u7d71\u7684\u306a\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u3057\u307e\u3059\u3002\u60c5\u5831\u306e\u767a\u4fe1\u8005\u304c\u9650\u3089\u308c\u3001\u5927\u52e2\u306b\u4e00\u65b9\u7684\u306b\u60c5\u5831\u3092\u4f1d\u3048\u308b\u5f62\u614b\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

1.2 \u8a9e\u6e90<\/h3>\n

\u82f1\u8a9e\u306e\u300cold media\uff08\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\uff09\u300d\u306f\u300c\u53e4\u3044\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u5230\u6765\u306b\u4f34\u3044\u3001\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\uff08\u30cb\u30e5\u30fc\u30ba\u30e1\u30c7\u30a3\u30a2\uff09\u3068\u533a\u5225\u3057\u3066\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

2. \u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4<\/h2>\n

2.1 \u4e00\u65b9\u5411\u7684\u306a\u60c5\u5831\u4f1d\u9054<\/h3>\n

\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u60c5\u5831\u306e\u767a\u4fe1\u8005\u304b\u3089\u53d7\u3051\u624b\u306b\u5411\u3051\u3066\u4e00\u65b9\u7684\u306b\u60c5\u5831\u304c\u4f1d\u3048\u3089\u308c\u308b\u69cb\u9020\u3067\u3001\u53d7\u3051\u624b\u306e\u610f\u898b\u3084\u53cd\u5fdc\u304c\u76f4\u63a5\u53cd\u6620\u3055\u308c\u306b\u304f\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

2.2 \u5927\u91cf\u306e\u53d7\u3051\u624b\u3078\u306e\u540c\u6642\u767a\u4fe1<\/h3>\n

\u65b0\u805e\u3084\u30c6\u30ec\u30d3\u306a\u3069\u306f\u3001\u591a\u6570\u306e\u4eba\u306b\u540c\u6642\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u516c\u5171\u6027\u3084\u4fe1\u983c\u6027\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n

2.3 \u5236\u4f5c\u30fb\u914d\u4fe1\u306e\u5c02\u9580\u6027<\/h3>\n

\u60c5\u5831\u306e\u7de8\u96c6\u3084\u914d\u4fe1\u306f\u5c02\u9580\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u62c5\u5f53\u3057\u3001\u5185\u5bb9\u306e\u4fe1\u983c\u6027\u3084\u54c1\u8cea\u7ba1\u7406\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

3. \u30cb\u30e5\u30fc\u30e1\u30c7\u30a3\u30a2\uff08\u65b0\u5a92\u4f53\uff09\u3068\u306e\u9055\u3044<\/h2>\n

3.1 \u53cc\u65b9\u5411\u6027\u306e\u6709\u7121<\/h3>\n

\u30cb\u30e5\u30fc\u30ba\u30e1\u30c7\u30a3\u30a2\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001SNS\u3001\u30d6\u30ed\u30b0\u306a\u3069\uff09\u306f\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u767a\u4fe1\u3082\u53d7\u4fe1\u3082\u3067\u304d\u308b\u306e\u306b\u5bfe\u3057\u3001\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u57fa\u672c\u7684\u306b\u4e00\u65b9\u5411\u3067\u3059\u3002<\/p>\n

3.2 \u767a\u4fe1\u8005\u306e\u591a\u69d8\u6027<\/h3>\n

\u30cb\u30e5\u30fc\u30ba\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u500b\u4eba\u3084\u5c0f\u898f\u6a21\u30b0\u30eb\u30fc\u30d7\u3082\u60c5\u5831\u767a\u4fe1\u8005\u306b\u306a\u308c\u307e\u3059\u304c\u3001\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u5927\u4f01\u696d\u3084\u5c02\u9580\u7d44\u7e54\u304c\u4e2d\u5fc3\u3067\u3059\u3002<\/p>\n

3.3 \u914d\u4fe1\u901f\u5ea6\u3068\u67d4\u8edf\u6027<\/h3>\n

\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5373\u6642\u306b\u60c5\u5831\u3092\u914d\u4fe1\u30fb\u66f4\u65b0\u3067\u304d\u308b\u306e\u306b\u5bfe\u3057\u3001\u65b0\u805e\u3084\u96d1\u8a8c\u306f\u5370\u5237\u30fb\u914d\u5e03\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n

4. \u73fe\u4ee3\u306b\u304a\u3051\u308b\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5f79\u5272\u3068\u8ab2\u984c<\/h2>\n

4.1 \u4fe1\u983c\u6027\u306e\u62c5\u4fdd<\/h3>\n

\u30cb\u30e5\u30fc\u30b9\u306e\u4fe1\u983c\u6027\u3084\u6b63\u78ba\u6027\u3092\u91cd\u8996\u3059\u308b\u8aad\u8005\u5c64\u306b\u652f\u6301\u3055\u308c\u3001\u60c5\u5831\u306e\u4e00\u6b21\u30bd\u30fc\u30b9\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

4.2 \u30c7\u30b8\u30bf\u30eb\u5316\u3078\u306e\u5bfe\u5fdc<\/h3>\n

\u591a\u304f\u306e\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u30a6\u30a7\u30d6\u7248\u3092\u958b\u8a2d\u3057\u3001SNS\u3084\u52d5\u753b\u914d\u4fe1\u3082\u6d3b\u7528\u3057\u306a\u304c\u3089\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u9069\u5fdc\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

4.3 \u8ab2\u984c\u3068\u6311\u6226<\/h3>\n

\u5e83\u544a\u53ce\u5165\u306e\u6e1b\u5c11\u3084\u60c5\u5831\u306e\u5373\u6642\u6027\u3078\u306e\u5bfe\u5fdc\u3001\u8aad\u8005\u306e\u82e5\u5e74\u5c64\u96e2\u308c\u306a\u3069\u3001\u7d4c\u55b6\u3084\u5f71\u97ff\u529b\u306e\u7dad\u6301\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

5. \u307e\u3068\u3081<\/h2>\n

\u300c\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\u3001\u4f1d\u7d71\u7684\u306a\u65b0\u805e\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u306a\u3069\u306e\u4e00\u65b9\u5411\u7684\u306a\u60c5\u5831\u767a\u4fe1\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u3057\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u5bfe\u6bd4\u3055\u308c\u308b\u6982\u5ff5\u3067\u3059\u3002\u4fe1\u983c\u6027\u3084\u516c\u5171\u6027\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u3082\u3001\u5909\u5316\u306e\u6fc0\u3057\u3044\u60c5\u5831\u74b0\u5883\u306e\u4e2d\u3067\u65b0\u305f\u306a\u5f79\u5272\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u60c5\u5831\u3092\u591a\u89d2\u7684\u306b\u7406\u89e3\u3057\u3001\u30aa\u30fc\u30eb\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u30cb\u30e5\u30fc\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4\u3092\u6d3b\u304b\u3057\u305f\u60c5\u5831\u53ce\u96c6\u3092\u5fc3\u304c\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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