{"id":57208,"date":"2025-05-27T06:46:38","date_gmt":"2025-05-26T21:46:38","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=57208"},"modified":"2025-05-27T06:46:38","modified_gmt":"2025-05-26T21:46:38","slug":"experience-story-alternatives","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/05\/27\/experience-story-alternatives\/","title":{"rendered":"\u300c\u4f53\u9a13\u8ac7\u300d\u306e\u8a00\u3044\u63db\u3048\u8868\u73fe\u3068\u305d\u306e\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\uff1a\u30d3\u30b8\u30cd\u30b9\u3084\u6587\u7ae0\u3067\u6d3b\u304d\u308b\u8868\u73fe\u529b\u3068\u306f\uff1f"},"content":{"rendered":"

\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001Web\u8a18\u4e8b\u306a\u3069\u3001\u591a\u304f\u306e\u5834\u9762\u3067\u4f7f\u308f\u308c\u308b\u300c\u4f53\u9a13\u8ac7\u300d\u3068\u3044\u3046\u8a00\u8449\u3002\u3057\u304b\u3057\u3001\u7e70\u308a\u8fd4\u3057\u4f7f\u308f\u308c\u308b\u3068\u6587\u7ae0\u304c\u5358\u8abf\u306b\u306a\u308a\u3001\u8aac\u5f97\u529b\u306b\u3082\u5f71\u97ff\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u4f53\u9a13\u8ac7\u300d\u306e\u9069\u5207\u306a\u8a00\u3044\u63db\u3048\u8868\u73fe\u3092\u7d39\u4ecb\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u5834\u9762\u3067\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u52b9\u679c\u7684\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u300c\u4f53\u9a13\u8ac7\u300d\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e\u5b9a\u7fa9\u3068\u91cd\u8981\u6027<\/h2>\n

1.1 \u5358\u306a\u308b\u7d4c\u9a13\u3067\u306f\u306a\u304f\u300c\u4f1d\u3048\u308b\u3079\u304d\u4fa1\u5024\u306e\u3042\u308b\u7d4c\u9a13\u300d<\/h3>\n

\u300c\u4f53\u9a13\u8ac7\u300d\u3068\u306f\u3001\u5358\u306b\u81ea\u5206\u304c\u7d4c\u9a13\u3057\u305f\u51fa\u6765\u4e8b\u3092\u8a9e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u3053\u306b\u3042\u308b\u5b66\u3073\u3084\u6c17\u3065\u304d\u3092\u4f1d\u3048\u308b\u3053\u3068\u306b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u81ea\u8eab\u306e\u7d4c\u9a13\u3092\u4ed6\u8005\u306e\u53c2\u8003\u306b\u306a\u308b\u3088\u3046\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3084\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

1.2 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u4f53\u9a13\u8ac7\u306e\u6d3b\u7528\u4f8b<\/h3>\n

\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u306e\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599
\n\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\u306e\u58f0\u3068\u3057\u3066\u306e\u7d39\u4ecb\u8a18\u4e8b
\n\u793e\u5185\u7814\u4fee\u3067\u306e\u5148\u8f29\u793e\u54e1\u306e\u5171\u6709\u8a71
\n\u81ea\u5df1PR\u3084\u9762\u63a5\u3067\u306e\u81ea\u5df1\u7d39\u4ecb\u30a8\u30d4\u30bd\u30fc\u30c9
\n\u4f53\u9a13\u8ac7\u306f\u3001\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u304f\u30ea\u30a2\u30ea\u30c6\u30a3\u304c\u3042\u308b\u305f\u3081\u3001\u805e\u304d\u624b\u3084\u8aad\u307f\u624b\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5171\u611f\u3092\u5f97\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n

2. \u300c\u4f53\u9a13\u8ac7\u300d\u306e\u8a00\u3044\u63db\u3048\u8868\u73fe\u4e00\u89a7\u3068\u305d\u306e\u4f7f\u3044\u5206\u3051<\/h2>\n

2.1 \u3088\u304f\u4f7f\u308f\u308c\u308b\u8a00\u3044\u63db\u3048\u8868\u73fe10\u9078<\/h3>\n

\u7d4c\u9a13\u8ac7
\n\u5b9f\u4f53\u9a13
\n\u5b9f\u4f8b
\n\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3
\n\u30a8\u30d4\u30bd\u30fc\u30c9
\n\u30b9\u30c8\u30fc\u30ea\u30fc
\n\u5b9f\u8a71
\n\u4e8b\u4f8b\u7d39\u4ecb
\n\u4f53\u9a13\u8a18
\n\u898b\u805e\u9332
\n\u305d\u308c\u305e\u308c\u3001\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u9055\u3044\u3084\u9069\u5207\u306a\u4f7f\u3044\u3069\u3053\u308d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

2.2 \u8868\u73fe\u306e\u9078\u3073\u65b9\u306e\u30b3\u30c4<\/h3>\n

\u7d4c\u9a13\u8ac7\uff0f\u5b9f\u4f53\u9a13\uff1a\u89aa\u3057\u307f\u304c\u3042\u308a\u3001\u4e3b\u89b3\u7684\u306a\u5370\u8c61\u304c\u5f37\u3044\u3002\u30d6\u30ed\u30b0\u3084SNS\u5411\u3051\u3002
\n\u5b9f\u4f8b\uff0f\u4e8b\u4f8b\u7d39\u4ecb\uff1a\u5ba2\u89b3\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3084\u5831\u544a\u66f8\u5411\u3051\u3002
\n\u30b9\u30c8\u30fc\u30ea\u30fc\uff0f\u30a8\u30d4\u30bd\u30fc\u30c9\uff1a\u611f\u60c5\u3092\u52d5\u304b\u3057\u305f\u3044\u3068\u304d\u3084\u30d7\u30ec\u30bc\u30f3\u3067\u6709\u52b9\u3002
\n\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a\u5206\u6790\u7684\u306a\u6587\u8108\u3067\u4f7f\u3046\u3068\u8aac\u5f97\u529b\u304c\u5897\u3059\u3002
\n\u898b\u805e\u9332\uff0f\u4f53\u9a13\u8a18\uff1a\u3084\u3084\u53e4\u98a8\u3067\u6587\u7ae0\u7cfb\u306e\u8aad\u307f\u7269\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/p>\n

3. \u7528\u9014\u5225\u306e\u304a\u3059\u3059\u3081\u8868\u73fe\u3068\u5177\u4f53\u4f8b<\/h2>\n

3.1 \u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u3067\u4f7f\u3046\u5834\u5408<\/h3>\n

\u9069\u5207\u306a\u8a00\u3044\u63db\u3048\uff1a \u4e8b\u4f8b\u7d39\u4ecb\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u5b9f\u4f8b<\/p>\n

\u4f7f\u7528\u4f8b\uff1a
\n\u300c\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u3001\u4e8b\u4f8b\u7d39\u4ecb\u3068\u3057\u3066A\u793e\u69d8\u306e\u30b1\u30fc\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u300d<\/p>\n

\u7406\u7531\uff1a \u5ba2\u89b3\u6027\u3068\u4fe1\u983c\u6027\u3092\u91cd\u8996\u3057\u3064\u3064\u3001\u8aad\u8005\u306b\u300c\u81ea\u793e\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u305d\u3046\u300d\u3068\u601d\u308f\u305b\u308b\u3053\u3068\u304c\u72d9\u3044\u3067\u3059\u3002<\/p>\n

3.2 \u63a1\u7528\u5e83\u5831\u3084\u793e\u54e1\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u4f7f\u3046\u5834\u5408<\/h3>\n

\u9069\u5207\u306a\u8a00\u3044\u63db\u3048\uff1a \u5b9f\u4f53\u9a13\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u30a8\u30d4\u30bd\u30fc\u30c9<\/p>\n

\u4f7f\u7528\u4f8b\uff1a
\n\u300c\u5165\u793e1\u5e74\u76ee\u3067\u611f\u3058\u305f\u30ae\u30e3\u30c3\u30d7\u3068\u6210\u9577\u3092\u3001\u30a8\u30d4\u30bd\u30fc\u30c9\u5f62\u5f0f\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\u300d<\/p>\n

\u7406\u7531\uff1a \u611f\u60c5\u79fb\u5165\u3084\u5171\u611f\u3092\u8a98\u3046\u8868\u73fe\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

3.3 \u30d7\u30ec\u30bc\u30f3\u3084\u7814\u4fee\u8cc7\u6599\u3067\u4f7f\u3046\u5834\u5408<\/h3>\n

\u9069\u5207\u306a\u8a00\u3044\u63db\u3048\uff1a \u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u5b9f\u4f8b<\/p>\n

\u4f7f\u7528\u4f8b\uff1a
\n\u300c\u3053\u306e\u5931\u6557\u3092\u901a\u3058\u3066\u5b66\u3093\u3060\u3053\u3068\u3092\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3057\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u300d<\/p>\n

\u7406\u7531\uff1a \u5b66\u3073\u3084\u6c17\u3065\u304d\u3092\u4f34\u3063\u305f\u5171\u6709\u306f\u3001\u4ed6\u8005\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u5206\u6790\u7684\u306a\u8996\u70b9\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

4. \u300c\u4f53\u9a13\u8ac7\u300d\u8868\u73fe\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u6587\u7ae0\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n

4.1 5W1H\u3067\u6574\u7406\u3059\u308b<\/h3>\n

\u300c\u8ab0\u304c\uff08Who\uff09\u300d\u300c\u4f55\u3092\uff08What\uff09\u300d\u300c\u3044\u3064\uff08When\uff09\u300d\u300c\u3069\u3053\u3067\uff08Where\uff09\u300d\u300c\u306a\u305c\uff08Why\uff09\u300d\u300c\u3069\u306e\u3088\u3046\u306b\uff08How\uff09\u300d\u3068\u3044\u3046\u69cb\u6210\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u4f53\u9a13\u8ac7\u304c\u3088\u308a\u660e\u78ba\u3067\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\uff1a
\n\u300c2023\u5e74\u306e\u6625\u3001\u65b0\u898f\u4e8b\u696d\u30c1\u30fc\u30e0\u306e\u4e00\u54e1\u3068\u3057\u3066\u3001\u79c1\u306f\u25cf\u25cf\u3068\u3044\u3046\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002\uff08When\u30fbWho\uff09\u3053\u306e\u3068\u304d\u3001\u25cf\u25cf\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u2026\uff08What\u30fbWhy\u30fbHow\uff09\u300d<\/p>\n

4.2 \u611f\u60c5\u3084\u6c17\u3065\u304d\u3092\u6dfb\u3048\u308b<\/h3>\n

\u5358\u306a\u308b\u4e8b\u5b9f\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u3046\u611f\u3058\u305f\u304b\u300d\u300c\u4f55\u3092\u5b66\u3093\u3060\u304b\u300d\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u6587\u7ae0\u306b\u539a\u307f\u304c\u51fa\u307e\u3059\u3002<\/p>\n

\u4f8b\uff1a
\n\u300c\u6700\u521d\u306f\u4e0d\u5b89\u3067\u3057\u305f\u304c\u3001\u5c0f\u3055\u306a\u6210\u529f\u3092\u7a4d\u307f\u91cd\u306d\u308b\u4e2d\u3067\u3001\u81ea\u4fe1\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u300d<\/p>\n

4.3 \u6bd4\u55a9\u3084\u4f8b\u3048\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n

\u8aad\u8005\u306b\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u305b\u305f\u3044\u3068\u304d\u306f\u3001\u6bd4\u55a9\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u4f8b\uff1a
\n\u300c\u307e\u308b\u3067\u9727\u306e\u4e2d\u3092\u624b\u63a2\u308a\u3067\u6b69\u304f\u3088\u3046\u306a\u611f\u899a\u3067\u3057\u305f\u304c\u3001\u4e00\u6b69\u305a\u3064\u9032\u3080\u3053\u3068\u3067\u5f90\u3005\u306b\u8996\u754c\u304c\u958b\u3051\u3066\u3044\u304d\u307e\u3057\u305f\u3002\u300d<\/p>\n

5. \u907f\u3051\u308b\u3079\u304d\u8868\u73fe\u3068\u305d\u306e\u6539\u5584\u6cd5<\/h2>\n

5.1 \u66d6\u6627\u306a\u8a00\u8449\u3060\u3051\u3067\u7d42\u308f\u308b<\/h3>\n

\u300c\u3068\u3066\u3082\u5927\u5909\u3067\u3057\u305f\u300d\u300c\u3044\u3044\u7d4c\u9a13\u306b\u306a\u308a\u307e\u3057\u305f\u300d\u306a\u3069\u306e\u8868\u73fe\u3060\u3051\u3067\u306f\u3001\u8aad\u307f\u624b\u306b\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u6539\u5584\u4f8b\uff1a
\n\u300c\u25cf\u25cf\u306b\u82e6\u52b4\u3057\u307e\u3057\u305f\u304c\u3001\u25b3\u25b3\u3068\u3044\u3046\u65b9\u6cd5\u3067\u4e57\u308a\u8d8a\u3048\u3001\u7d50\u679c\u7684\u306b\u25cf\u25cf\uff05\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u300d<\/p>\n

5.2 \u9577\u3059\u304e\u308b\u56de\u60f3<\/h3>\n

\u8aad\u8005\u3084\u805e\u304d\u624b\u306f\u3001\u3042\u306a\u305f\u306e\u4eba\u751f\u3059\u3079\u3066\u306b\u8208\u5473\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8981\u70b9\u3092\u7d5e\u308b\u3053\u3068\u3067\u3001\u8aad\u307f\u3084\u3059\u304f\u4f1d\u308f\u308a\u3084\u3059\u3044\u6587\u7ae0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u6539\u5584\u4f8b\uff1a
\n\u300c\u6570\u5e74\u306e\u7d4c\u9a13\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u5370\u8c61\u7684\u3060\u3063\u305f\u306e\u304c\u25cf\u25cf\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3057\u305f\u3002\u300d<\/p>\n

6. \u5b9f\u969b\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u3044\u63db\u3048\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n

6.1 \u63a1\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u300c\u4f53\u9a13\u8ac7\u300d\u3092\u300c\u793e\u54e1\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u306b<\/h3>\n

\u3042\u308b\u4f01\u696d\u3067\u306f\u3001\u300c\u793e\u54e1\u306e\u4f53\u9a13\u8ac7\u300d\u3068\u3044\u3046\u8868\u73fe\u3092\u3059\u3079\u3066\u300c\u793e\u54e1\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u306b\u7d71\u4e00\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u306a\u5370\u8c61\u304c\u5897\u3057\u3001\u5fdc\u52df\u7387\u304c25%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n

6.2 \u55b6\u696d\u8cc7\u6599\u3067\u300c\u4f53\u9a13\u8ac7\u300d\u304b\u3089\u300c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u300d\u3078<\/h3>\n

\u3042\u308bBtoB\u4f01\u696d\u306f\u3001\u300c\u304a\u5ba2\u69d8\u306e\u58f0\u300d\u300c\u4f53\u9a13\u8ac7\u300d\u3067\u306f\u4fe1\u6191\u6027\u304c\u4f4e\u3044\u3068\u611f\u3058\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u306b\u3001\u300c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u300d\u3068\u3044\u3046\u8a00\u3044\u63db\u3048\u3092\u5c0e\u5165\u3002\u30c7\u30fc\u30bf\u3068\u30d7\u30ed\u30bb\u30b9\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u304c\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002<\/p>\n

7. \u307e\u3068\u3081\uff1a\u300c\u4f53\u9a13\u8ac7\u300d\u306f\u8868\u73fe\u6b21\u7b2c\u3067\u4f1d\u308f\u308a\u65b9\u304c\u5909\u308f\u308b<\/h2>\n

\u300c\u4f53\u9a13\u8ac7\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u306f\u591a\u304f\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a00\u3044\u63db\u3048\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7684\u78ba\u306b\u3001\u3088\u308a\u5f37\u304f\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u8a00\u8449\u9078\u3073\u3068\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u8868\u73fe\u529b\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u767a\u4fe1\u306f\u3055\u3089\u306b\u8aac\u5f97\u529b\u3092\u6301\u3061\u3001\u5171\u611f\u3092\u547c\u3076\u3082\u306e\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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