{"id":45825,"date":"2025-05-05T06:46:12","date_gmt":"2025-05-04T21:46:12","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=45825"},"modified":"2025-05-05T06:46:12","modified_gmt":"2025-05-04T21:46:12","slug":"future-challenges","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/05\/05\/future-challenges\/","title":{"rendered":"\u4eca\u5f8c\u306e\u8ab2\u984c\u3068\u306f\uff5c\u4f01\u696d\u30fb\u500b\u4eba\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8996\u70b9\u3068\u5bfe\u5fdc\u7b56"},"content":{"rendered":"

\u30d3\u30b8\u30cd\u30b9\u3084\u793e\u4f1a\u6d3b\u52d5\u306b\u304a\u3044\u3066\u300c\u4eca\u5f8c\u306e\u8ab2\u984c\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u983b\u7e41\u306b\u767b\u5834\u3057\u307e\u3059\u3002\u73fe\u72b6\u3092\u632f\u308a\u8fd4\u308a\u3001\u672a\u6765\u306b\u5411\u3051\u3066\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u306e\u30d5\u30ec\u30fc\u30ba\u306b\u306f\u3001\u6210\u9577\u3068\u524d\u9032\u306e\u30d2\u30f3\u30c8\u304c\u8a70\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u4eca\u5f8c\u306e\u8ab2\u984c\u300d\u3068\u306f\u4f55\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u4f01\u696d\u3084\u500b\u4eba\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u5177\u4f53\u7684\u306a\u8996\u70b9\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n

1. \u300c\u4eca\u5f8c\u306e\u8ab2\u984c\u300d\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n

1.1 \u73fe\u72b6\u306e\u5ef6\u9577\u7dda\u4e0a\u306b\u3042\u308b\u672a\u89e3\u6c7a\u306e\u554f\u984c<\/h3>\n

\u300c\u4eca\u5f8c\u306e\u8ab2\u984c\u300d\u3068\u306f\u3001\u73fe\u5728\u306e\u696d\u52d9\u3084\u904b\u55b6\u3092\u9032\u3081\u3066\u3044\u304f\u4e2d\u3067\u3001\u5c06\u6765\u7684\u306b\u9855\u5728\u5316\u3057\u3084\u3059\u3044\u554f\u984c\u3084\u3001\u3059\u3067\u306b\u5146\u5019\u3068\u3057\u3066\u8868\u308c\u3066\u3044\u308b\u304c\u307e\u3060\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u4e8b\u67c4\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u8a00\u8449\u306f\u3001\u5358\u306a\u308b\u300c\u554f\u984c\u70b9\u300d\u3067\u306f\u306a\u304f\u3001\u4eca\u5f8c\u306e\u6210\u9577\u306b\u5411\u3051\u305f\u6539\u5584\u306e\u4f59\u5730\u3084\u672a\u7740\u624b\u306e\u53ef\u80fd\u6027\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

1.2 \u6210\u9577\u30fb\u62e1\u5927\u3092\u963b\u3080\u53ef\u80fd\u6027\u306e\u3042\u308b\u8981\u7d20<\/h3>\n

\u4f01\u696d\u306b\u304a\u3051\u308b\u300c\u4eca\u5f8c\u306e\u8ab2\u984c\u300d\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u5e02\u5834\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u529b\u306e\u4e0d\u8db3
\n\u793e\u5185\u306e\u4eba\u6750\u80b2\u6210\u4f53\u5236\u306e\u9045\u308c
\n\u696d\u52d9\u306e\u975e\u52b9\u7387\u6027
\n\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f4e\u4e0b
\n\u500b\u4eba\u306e\u5834\u5408\u3067\u3082\u3001\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u3084\u30b9\u30ad\u30eb\u5411\u4e0a\u3092\u963b\u3080\u8981\u7d20\u304c\u300c\u8ab2\u984c\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

2. \u4f01\u696d\u304c\u62b1\u3048\u308b\u5178\u578b\u7684\u306a\u4eca\u5f8c\u306e\u8ab2\u984c<\/h2>\n

2.1 \u4eba\u6750\u4e0d\u8db3\u3068\u4eba\u6750\u80b2\u6210<\/h3>\n

\u8fd1\u5e74\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u6700\u5927\u306e\u8ab2\u984c\u306e\u4e00\u3064\u304c\u4eba\u6750\u4e0d\u8db3\u3067\u3059\u3002\u7279\u306bIT\u3084\u533b\u7642\u3001\u88fd\u9020\u696d\u306a\u3069\u3067\u306f\u3001\u5c02\u9580\u7684\u306a\u30b9\u30ad\u30eb\u3092\u6301\u3063\u305f\u4eba\u6750\u304c\u6162\u6027\u7684\u306b\u4e0d\u8db3\u3057\u3066\u304a\u308a\u3001\u63a1\u7528\u96e3\u304c\u4f01\u696d\u306e\u6210\u9577\u3092\u963b\u3080\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u63a1\u7528\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u4eba\u6750\u3092\u80b2\u6210\u30fb\u5b9a\u7740\u3055\u305b\u308b\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u3068\u3001\u7d44\u7e54\u3068\u3057\u3066\u306e\u529b\u3092\u5341\u5206\u306b\u767a\u63ee\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

2.2 DX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3078\u306e\u5bfe\u5fdc<\/h3>\n

\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6ce2\u304c\u6025\u901f\u306b\u9032\u3080\u4e2d\u3067\u3001\u81ea\u793e\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u304b\u306f\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3059\u3002<\/p>\n

\u65e7\u6765\u306e\u30a2\u30ca\u30ed\u30b0\u696d\u52d9\u304b\u3089\u8131\u5374\u3067\u304d\u306a\u3044\u4f01\u696d\u306f\u3001\u7af6\u4e89\u529b\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002DX\u306f\u5358\u306a\u308bIT\u5c0e\u5165\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u6587\u5316\u306e\u898b\u76f4\u3057\u3084\u793e\u54e1\u6559\u80b2\u306a\u3069\u591a\u65b9\u9762\u306b\u308f\u305f\u308b\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

2.3 \u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n

\u74b0\u5883\u30fb\u793e\u4f1a\u30fb\u30ac\u30d0\u30ca\u30f3\u30b9\uff08ESG\uff09\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u4e2d\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u7d4c\u55b6\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u74b0\u5883\u8ca0\u8377\u306e\u4f4e\u6e1b\u3084\u3001\u900f\u660e\u6027\u306e\u3042\u308b\u7d4c\u55b6\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

3. \u500b\u4eba\u306b\u304a\u3051\u308b\u4eca\u5f8c\u306e\u8ab2\u984c\u3068\u306f<\/h2>\n

3.1 \u30ad\u30e3\u30ea\u30a2\u8a2d\u8a08\u3068\u30b9\u30ad\u30eb\u306e\u68da\u5378\u3057<\/h3>\n

\u50cd\u304d\u65b9\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3067\u3001\u4eca\u5f8c\u306e\u8ab2\u984c\u3068\u3057\u3066\u307e\u305a\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u300c\u30ad\u30e3\u30ea\u30a2\u306e\u898b\u901a\u3057\u3092\u7acb\u3066\u308b\u3053\u3068\u300d\u3067\u3059\u3002
\n\u6570\u5e74\u5f8c\u3001\u81ea\u5206\u306f\u3069\u306e\u3088\u3046\u306a\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u305f\u3044\u306e\u304b\uff1f\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3084\u7d4c\u9a13\u306f\u4f55\u304b\uff1f\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u7279\u306b\u3001IT\u30ea\u30c6\u30e9\u30b7\u30fc\u3001\u8a9e\u5b66\u529b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u306a\u3069\u306e\u6c4e\u7528\u30b9\u30ad\u30eb\u306f\u3001\u591a\u304f\u306e\u8077\u7a2e\u3067\u5171\u901a\u3057\u3066\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

3.2 \u30ef\u30fc\u30af\u30e9\u30a4\u30d5\u30d0\u30e9\u30f3\u30b9\u306e\u5b9f\u73fe<\/h3>\n

\u591a\u5fd9\u306a\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u3001\u4ed5\u4e8b\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3069\u3046\u53d6\u308b\u304b\u306f\u7d99\u7d9a\u7684\u306a\u8ab2\u984c\u3067\u3059\u3002\u904e\u5ea6\u306a\u6b8b\u696d\u3001\u6162\u6027\u7684\u306a\u75b2\u52b4\u3001\u5bb6\u65cf\u3068\u306e\u6642\u9593\u306e\u78ba\u4fdd\u306a\u3069\u3001\u751f\u6d3b\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u50cd\u304d\u65b9\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

3.3 \u60c5\u5831\u306e\u53d6\u6368\u9078\u629e\u3068\u5b66\u7fd2\u7fd2\u6163<\/h3>\n

\u60c5\u5831\u904e\u591a\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u81ea\u5206\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3092\u52b9\u7387\u3088\u304f\u5f97\u308b\u30b9\u30ad\u30eb\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30cb\u30e5\u30fc\u30b9\u3001SNS\u3001\u52d5\u753b\u306a\u3069\u3001\u7121\u6570\u306e\u60c5\u5831\u304c\u6d41\u308c\u308b\u4e2d\u3067\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u3092\u898b\u6975\u3081\u308b\u529b\u3068\u3001\u81ea\u4e3b\u7684\u306b\u5b66\u3073\u7d9a\u3051\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

4. \u4eca\u5f8c\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n

4.1 \u73fe\u72b6\u5206\u6790\u3068\u632f\u308a\u8fd4\u308a<\/h3>\n

\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u7b2c\u4e00\u6b69\u306f\u3001\u73fe\u5728\u306e\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6570\u5b57\u3084\u5b9f\u7e3e\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u5185\u306e\u58f0\u3084\u9867\u5ba2\u306e\u53cd\u5fdc\u3001\u81ea\u5206\u81ea\u8eab\u306e\u6c17\u6301\u3061\u3084\u50cd\u304d\u65b9\u306a\u3069\u3092\u5ba2\u89b3\u7684\u306b\u898b\u3064\u3081\u76f4\u3057\u307e\u3059\u3002<\/p>\n

4.2 \u76ee\u6a19\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u628a\u63e1\u3059\u308b<\/h3>\n

\u6b21\u306b\u3001\u7406\u60f3\u3068\u3059\u308b\u672a\u6765\u50cf\u3068\u73fe\u5728\u306e\u5dee\u7570\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002\u76ee\u6a19\u304c\u660e\u78ba\u3067\u306a\u3051\u308c\u3070\u3001\u8ab2\u984c\u3082\u660e\u78ba\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u300c\u3053\u3046\u306a\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

4.3 \u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b<\/h3>\n

\u8ab2\u984c\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u3001\u3059\u3079\u3066\u306b\u4e00\u5ea6\u306b\u53d6\u308a\u7d44\u3082\u3046\u3068\u3059\u308b\u3068\u5931\u6557\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u5927\u304d\u3055\u3001\u7dca\u6025\u6027\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u53ef\u7528\u6027\u306a\u3069\u3092\u8e0f\u307e\u3048\u3066\u3001\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n

5. \u8ab2\u984c\u3092\u300c\u653e\u7f6e\u3057\u306a\u3044\u300d\u305f\u3081\u306e\u5de5\u592b<\/h2>\n

5.1 \u53ef\u8996\u5316\u3068\u5171\u6709<\/h3>\n

\u4f01\u696d\u3067\u3042\u308c\u3070\u8ab2\u984c\u3092\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3002\u500b\u4eba\u3067\u3042\u308c\u3070\u3001\u624b\u5e33\u3084\u30e1\u30e2\u30a2\u30d7\u30ea\u306b\u300c\u8ab2\u984c\u30e1\u30e2\u300d\u3092\u6b8b\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u610f\u8b58\u304c\u7d99\u7d9a\u3055\u308c\u307e\u3059\u3002<\/p>\n

5.2 \u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3068\u632f\u308a\u8fd4\u308a<\/h3>\n

\u8ab2\u984c\u306f\u4e00\u5ea6\u6d17\u3044\u51fa\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9a\u671f\u7684\u306b\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u9032\u6357\u3084\u5909\u5316\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u5bfe\u7b56\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002\u67081\u56de\u3001\u56db\u534a\u671f\u3054\u3068\u306a\u3069\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6c7a\u3081\u3066\u632f\u308a\u8fd4\u308a\u306e\u6642\u9593\u3092\u8a2d\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n

5.3 \u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u3092\u7a4d\u307f\u91cd\u306d\u308b<\/h3>\n

\u5927\u304d\u306a\u8ab2\u984c\u307b\u3069\u3001\u9054\u6210\u307e\u3067\u306e\u9053\u306e\u308a\u306f\u9577\u304f\u306a\u308a\u307e\u3059\u3002\u9014\u4e2d\u3067\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0b\u304c\u3089\u306a\u3044\u3088\u3046\u3001\u77ed\u671f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30af\u30ea\u30a2\u3059\u308b\u305f\u3073\u306b\u9054\u6210\u611f\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

6. \u4eca\u5f8c\u306e\u8ab2\u984c\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u306e\u4fa1\u5024<\/h2>\n

\u8ab2\u984c\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u306f\u3001\u81ea\u5df1\u5426\u5b9a\u3084\u6279\u5224\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u672a\u6765\u3078\u306e\u6295\u8cc7\u3067\u3042\u308a\u3001\u81ea\u5206\u3084\u7d44\u7e54\u3092\u3088\u308a\u826f\u304f\u5909\u3048\u308b\u305f\u3081\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3059\u3002\u907f\u3051\u305f\u304f\u306a\u308b\u3053\u3068\u3053\u305d\u3001\u5927\u304d\u306a\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u672a\u6765\u306b\u5099\u3048\u308b\u3068\u306f\u3001\u4eca\u3092\u898b\u3064\u3081\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u5909\u5316\u306e\u6fc0\u3057\u3044\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u7acb\u3061\u6b62\u307e\u3063\u3066\u8003\u3048\u308b\u6642\u9593\u3053\u305d\u304c\u3001\u6b21\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3059\u529b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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