{"id":21179,"date":"2025-02-06T20:55:25","date_gmt":"2025-02-06T11:55:25","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=21179"},"modified":"2025-02-06T20:55:25","modified_gmt":"2025-02-06T11:55:25","slug":"narrative-meaning-usage-business-marketing","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/02\/06\/narrative-meaning-usage-business-marketing\/","title":{"rendered":"\u30ca\u30e9\u30c6\u30a3\u30d6\u3068\u306f\uff1f\u610f\u5473\u3084\u4f7f\u3044\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\u3010\u30d3\u30b8\u30cd\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3011"},"content":{"rendered":"

\n
\n<\/p>\n

\u300c\u30ca\u30e9\u30c6\u30a3\u30d6\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u983b\u7e41\u306b\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u610f\u5473\u3084\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ca\u30e9\u30c6\u30a3\u30d6\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

1. \u30ca\u30e9\u30c6\u30a3\u30d6\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473\u3068\u5b9a\u7fa9<\/h2>\n

1-1. \u30ca\u30e9\u30c6\u30a3\u30d6\u306e\u8a9e\u6e90\u3068\u610f\u5473<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\uff08narrative\uff09\u306f\u3001\u82f1\u8a9e\u3067\u300c\u7269\u8a9e\u300d\u3084\u300c\u8a9e\u308a\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u3092\u6301\u3064\u8a00\u8449\u3067\u3059\u3002\u3082\u3068\u3082\u3068\u306f\u6587\u5b66\u3084\u6620\u753b\u306e\u5206\u91ce\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9818\u57df\u3067\u3082\u91cd\u8981\u306a\u6982\u5ff5\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

1-2. \u30ca\u30e9\u30c6\u30a3\u30d6\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u9055\u3044<\/h3>\n
\u300c\u30ca\u30e9\u30c6\u30a3\u30d6\u300d\u3068\u3088\u304f\u4f3c\u305f\u8a00\u8449\u306b\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e21\u8005\u306b\u306f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u300c\u8d77\u627f\u8ee2\u7d50\u306e\u3042\u308b\u7269\u8a9e\u300d\u3092\u6307\u3059\u306e\u306b\u5bfe\u3057\u3001\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u300c\u8a9e\u308a\u306e\u8996\u70b9\u3084\u30d7\u30ed\u30bb\u30b9\u300d\u3092\u91cd\u8996\u3059\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u5fc5\u305a\u3057\u3082\u660e\u78ba\u306a\u7d50\u672b\u3092\u6301\u305f\u305a\u3001\u53d7\u3051\u624b\u306e\u89e3\u91c8\u306b\u3088\u3063\u3066\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

2. \u30ca\u30e9\u30c6\u30a3\u30d6\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/h2>\n

2-1. \u611f\u60c5\u3092\u52d5\u304b\u3059\u529b<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u3001\u5358\u306a\u308b\u4e8b\u5b9f\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u53d7\u3051\u624b\u306e\u611f\u60c5\u3092\u63fa\u3055\u3076\u308b\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u5f97\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

2-2. SNS\u6642\u4ee3\u306b\u304a\u3051\u308b\u5f71\u97ff\u529b<\/h3>\n
\u8fd1\u5e74\u3001SNS\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u500b\u3005\u306e\u30ca\u30e9\u30c6\u30a3\u30d6\u304c\u62e1\u6563\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u3084\u500b\u4eba\u304c\u81ea\u3089\u306e\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3. \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30ca\u30e9\u30c6\u30a3\u30d6\u306e\u6d3b\u7528\u6cd5<\/h2>\n

3-1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u306e\u30ca\u30e9\u30c6\u30a3\u30d6<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u80cc\u666f\u306b\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u3001\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f01\u696d\u306e\u5275\u696d\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u9867\u5ba2\u306e\u4f53\u9a13\u8ac7\u3092\u30ca\u30e9\u30c6\u30a3\u30d6\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

3-2. \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ca\u30e9\u30c6\u30a3\u30d6\u306e\u91cd\u8981\u6027<\/h3>\n
\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u8cab\u3057\u305f\u30ca\u30e9\u30c6\u30a3\u30d6\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30ca\u30e9\u30c6\u30a3\u30d6\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u7406\u5ff5\u3092\u660e\u78ba\u306b\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3-3. \u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u6d3b\u304b\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/h3>\n
\u4f8b\u3048\u3070\u3001Apple\u306f\u300cThink Different\u300d\u3068\u3044\u3046\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u6253\u3061\u51fa\u3057\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u72ec\u81ea\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Nike\u306f\u300cJust Do It\u300d\u3092\u901a\u3058\u3066\u6311\u6226\u3059\u308b\u7cbe\u795e\u3092\u8a34\u3048\u3001\u591a\u304f\u306e\u4eba\u3005\u306e\u5171\u611f\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n

4. \u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

4-1. \u4e00\u8cab\u6027\u306e\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u308b<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u3001\u4e00\u8cab\u6027\u304c\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4fa1\u5024\u89b3\u304c\u3076\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n

4-2. \u9867\u5ba2\u8996\u70b9\u3067\u5171\u611f\u3092\u5f97\u308b<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u3001\u4f01\u696d\u5074\u306e\u8996\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u5171\u611f\u3067\u304d\u308b\u5185\u5bb9\u3067\u3042\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u9867\u5ba2\u306e\u4f53\u9a13\u3084\u611f\u60c5\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

4-3. \u591a\u69d8\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u767a\u4fe1\u3059\u308b<\/h3>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u52d5\u753b\u3084SNS\u306a\u3069\u591a\u69d8\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u5c4a\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

5. \u307e\u3068\u3081<\/h2>\n
\u30ca\u30e9\u30c6\u30a3\u30d6\u3068\u306f\u3001\u5358\u306a\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u306f\u306a\u304f\u3001\u8a9e\u308a\u306e\u8996\u70b9\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u3080\u6982\u5ff5\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u308a\u3001\u9867\u5ba2\u8996\u70b9\u3067\u5171\u611f\u3092\u5f97\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3001\u3088\u308a\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u7bc9\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n
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