{"id":21099,"date":"2025-02-06T18:23:58","date_gmt":"2025-02-06T09:23:58","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=21099"},"modified":"2025-02-06T18:24:41","modified_gmt":"2025-02-06T09:24:41","slug":"what-is-launch-strategy","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/02\/06\/what-is-launch-strategy\/","title":{"rendered":"\u3010\u5b8c\u5168\u30ac\u30a4\u30c9\u3011\u30ed\u30fc\u30f3\u30c1\u3068\u306f\uff1f\u610f\u5473\u30fb\u4f7f\u3044\u65b9\u30fb\u6210\u529f\u3059\u308b\u6226\u7565\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\n
\n<\/p>\n

\n\u300c\u30ed\u30fc\u30f3\u30c1\u300d\u3068\u306f\u3001\u65b0\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u3066\u30ed\u30fc\u30f3\u30c1\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ed\u30fc\u30f3\u30c1\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u305c\u3072\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n<\/p>\n

1. \u30ed\u30fc\u30f3\u30c1\u3068\u306f\uff1f\u305d\u306e\u610f\u5473\u3068\u6982\u8981<\/h2>\n

1-1. \u30ed\u30fc\u30f3\u30c1\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n
\n\u300c\u30ed\u30fc\u30f3\u30c1\uff08Launch\uff09\u300d\u306f\u3001\u82f1\u8a9e\u3067\u300c\u6253\u3061\u4e0a\u3052\u308b\u300d\u300c\u958b\u59cb\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u6b63\u5f0f\u306b\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\n<\/p>\n

1-2. \u30ed\u30fc\u30f3\u30c1\u306e\u7a2e\u985e<\/h3>\n
\n\u30ed\u30fc\u30f3\u30c1\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4e3b\u306a\u3082\u306e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\n<\/p>\n
\n
\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1<\/strong>\uff1a\u9650\u5b9a\u7684\u306a\u5e02\u5834\u3067\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u306a\u304c\u3089\u6539\u826f\u3059\u308b\u624b\u6cd5\u3002<\/li>\n
\u30cf\u30fc\u30c9\u30ed\u30fc\u30f3\u30c1<\/strong>\uff1a\u4e8b\u524d\u6e96\u5099\u3092\u3057\u3063\u304b\u308a\u884c\u3044\u3001\u5927\u3005\u7684\u306b\u5e02\u5834\u3078\u6295\u5165\u3059\u308b\u624b\u6cd5\u3002<\/li>\n
\u30a2\u30eb\u30d5\u30a1\u30fb\u30d9\u30fc\u30bf\u30ed\u30fc\u30f3\u30c1<\/strong>\uff1aIT\u696d\u754c\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u624b\u6cd5\u3067\u3001\u8a66\u9a13\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u6bb5\u968e\u7684\u306a\u30ed\u30fc\u30f3\u30c1\u3002<\/li>\n<\/ul>\n
2. \u30ed\u30fc\u30f3\u30c1\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n
2-1. \u5e02\u5834\u8abf\u67fb\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a<\/h3>\n
\n\u30ed\u30fc\u30f3\u30c1\u524d\u306b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\n<\/p>\n
2-2. \u7af6\u5408\u5206\u6790<\/h3>\n
\n\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4fa1\u683c\u8a2d\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u6bd4\u8f03\u3057\u3001\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002\n<\/p>\n
2-3. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/h3>\n
\n\u30ed\u30fc\u30f3\u30c1\u6210\u529f\u306e\u9375\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3057\u3087\u3046\u3002\n<\/p>\n
\n
SEO\u5bfe\u7b56\u3092\u65bd\u3057\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u4f5c\u6210<\/li>\n
SNS\u5e83\u544a\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/li>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n<\/ul>\n
3. \u30ed\u30fc\u30f3\u30c1\u306e\u6e96\u5099\u6bb5\u968e\u3067\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/h2>\n
3-1. \u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd<\/h3>\n
\n\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u3084\u30af\u30ed\u30fc\u30ba\u30c9\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5143\u306b\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\n<\/p>\n
3-2. PR\u6226\u7565\u306e\u78ba\u7acb<\/h3>\n
\n\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u9732\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u30ed\u30fc\u30f3\u30c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n<\/p>\n
3-3. \u6280\u8853\u7684\u306a\u6e96\u5099<\/h3>\n
\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084EC\u30b5\u30a4\u30c8\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u7a3c\u50cd\u3059\u308b\u3088\u3046\u3001\u4e8b\u524d\u306b\u30c6\u30b9\u30c8\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30b5\u30fc\u30d0\u30fc\u8ca0\u8377\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\n<\/p>\n
4. \u30ed\u30fc\u30f3\u30c1\u5f8c\u306b\u3084\u308b\u3079\u304d\u3053\u3068<\/h2>\n
4-1. \u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6<\/h3>\n
\n\u30ed\u30fc\u30f3\u30c1\u5f8c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u898b\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u6d3b\u304b\u3057\u307e\u3059\u3002\n<\/p>\n
4-2. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584<\/h3>\n
\n\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002\n<\/p>\n
4-3. \u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n
\n\u30ed\u30fc\u30f3\u30c1\u76f4\u5f8c\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\n<\/p>\n
5. \u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30ed\u30fc\u30f3\u30c1\u6226\u7565<\/h2>\n
5-1. Apple\u306eiPhone\u30ed\u30fc\u30f3\u30c1<\/h3>\n
\nApple\u306f\u65b0\u88fd\u54c1\u767a\u8868\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u8a71\u984c\u6027\u3092\u751f\u307f\u51fa\u3059\u6226\u7565\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\u4e8b\u524d\u306b\u30ea\u30fc\u30af\u60c5\u5831\u3092\u6d41\u3057\u3001\u671f\u5f85\u611f\u3092\u9ad8\u3081\u308b\u624b\u6cd5\u3082\u6709\u540d\u3067\u3059\u3002\n<\/p>\n
5-2. \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n
\nAirbnb\u306f\u30ed\u30fc\u30f3\u30c1\u6642\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3001\u77ed\u671f\u9593\u3067\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002\n<\/p>\n
6. \u307e\u3068\u3081<\/h2>\n
\n\u30ed\u30fc\u30f3\u30c1\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3084\u7af6\u5408\u5206\u6790\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305f\u3001\u30ed\u30fc\u30f3\u30c1\u5f8c\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u53cd\u6620\u3057\u3001\u6539\u5584\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u53c2\u8003\u306b\u3001\u52b9\u679c\u7684\u306a\u30ed\u30fc\u30f3\u30c1\u3092\u5b9f\u8df5\u3057\u307e\u3057\u3087\u3046\u3002\n<\/p>\n
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\u300c\u30ed\u30fc\u30f3\u30c1\u300d\u3068\u306f\u3001\u65b0\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u3066\u30ed\u30fc\u30f3\u30c1\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ed\u30fc\u30f3\u30c1\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-21099","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/21099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=21099"}],"version-history":[{"count":2,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/21099\/revisions"}],"predecessor-version":[{"id":21101,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/21099\/revisions\/21101"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=21099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=21099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=21099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}