{"id":15836,"date":"2025-01-15T12:12:35","date_gmt":"2025-01-15T03:12:35","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=15836"},"modified":"2025-01-15T12:12:35","modified_gmt":"2025-01-15T03:12:35","slug":"nankou-business-usage","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/15\/nankou-business-usage\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u73fe\u5834\u3067\u5f79\u7acb\u3064\u300c\u96e3\u822a\u300d\u306e\u610f\u5473\u3068\u4f7f\u3044\u65b9\u5b8c\u5168\u89e3\u8aac"},"content":{"rendered":"

\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u300c\u96e3\u822a\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u8a08\u753b\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u601d\u3046\u3088\u3046\u306b\u9032\u307e\u305a\u3001\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u9069\u5207\u306b\u5bfe\u51e6\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3068\u3057\u3066\u306e\u30b9\u30ad\u30eb\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u96e3\u822a\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u4f7f\u3044\u65b9\u3084\u3001\u5b9f\u969b\u306e\u4f8b\u6587\u3001\u3055\u3089\u306b\u96e3\u822a\u3059\u308b\u8ab2\u984c\u3078\u306e\u5bfe\u51e6\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u96e3\u822a\u306e\u610f\u5473\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u4f7f\u3044\u65b9<\/h2>\n

1.1 \u96e3\u822a\u306e\u5b9a\u7fa9<\/h3>\n

\u300c\u96e3\u822a\u300d\u3068\u306f\u3001\u7269\u4e8b\u304c\u9806\u8abf\u306b\u9032\u307e\u305a\u3001\u56f0\u96e3\u306a\u72b6\u6cc1\u306b\u3042\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

- \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u6357\u304c\u9045\u308c\u3066\u3044\u308b
\n- \u4ea4\u6e09\u304c\u5408\u610f\u306b\u81f3\u3089\u306a\u3044
\n- \u30c1\u30fc\u30e0\u5185\u306e\u8abf\u6574\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044<\/p>\n

1.2 \u96e3\u822a\u3092\u4f7f\u3046\u9069\u5207\u306a\u5834\u9762<\/h3>\n

\u300c\u96e3\u822a\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u3092\u4f1d\u3048\u308b\u969b\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6587\u8108\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n

- \u5831\u544a\u66f8\u3084\u4f1a\u8b70\u3067\u306e\u72b6\u6cc1\u8aac\u660e
\n- \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u306e\u73fe\u72b6\u5171\u6709
\n- \u30c1\u30fc\u30e0\u5185\u3067\u306e\u8ab2\u984c\u78ba\u8a8d<\/p>\n

\u4f8b\u6587\uff1a<\/p>\n

- \u300c\u73fe\u5728\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u4e88\u7b97\u7ba1\u7406\u306e\u554f\u984c\u3067\u96e3\u822a\u3057\u3066\u3044\u307e\u3059\u3002\u300d
\n- \u300c\u5951\u7d04\u4ea4\u6e09\u304c\u96e3\u822a\u3057\u3066\u304a\u308a\u3001\u7de0\u7d50\u307e\u3067\u306b\u6642\u9593\u3092\u8981\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n

2. \u96e3\u822a\u3092\u4f7f\u7528\u3057\u305f\u4f8b\u6587<\/h2>\n

2.1 \u30d3\u30b8\u30cd\u30b9\u30e1\u30fc\u30eb\u3067\u306e\u4f8b\u6587<\/h3>\n

\u30e1\u30fc\u30eb\u3067\u306f\u3001\u96e3\u822a\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u4ef6\u540d: \u5951\u7d04\u4ea4\u6e09\u306e\u9032\u6357\u306b\u3064\u3044\u3066<\/p>\n

\u3007\u3007\u69d8<\/p>\n

\u304a\u4e16\u8a71\u306b\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002
\n\u73fe\u5728\u306e\u4ea4\u6e09\u72b6\u6cc1\u306b\u3064\u3044\u3066\u3054\u5831\u544a\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u5148\u65b9\u3068\u306e\u5951\u7d04\u6761\u4ef6\u306e\u8abf\u6574\u304c\u96e3\u822a\u3057\u3066\u304a\u308a\u3001\u6700\u7d42\u7684\u306a\u5408\u610f\u306b\u81f3\u308b\u307e\u3067\u306b\u306f\u8ffd\u52a0\u306e\u691c\u8a0e\u304c\u5fc5\u8981\u3068\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002\u672c\u4ef6\u306b\u3064\u3044\u3066\u306f\u3001\u5f15\u304d\u7d9a\u304d\u5bfe\u5fdc\u3092\u9032\u3081\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n

\u9032\u5c55\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u6539\u3081\u3066\u3054\u5831\u544a\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n

\u4f55\u5352\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

2.2 \u4f1a\u8b70\u3067\u306e\u767a\u8a00\u4f8b<\/h3>\n

- \u300c\u73fe\u5728\u306e\u72b6\u6cc1\u3068\u3057\u3066\u3001\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u4e88\u7b97\u8d85\u904e\u306e\u61f8\u5ff5\u3067\u96e3\u822a\u3057\u3066\u3044\u307e\u3059\u3002\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u3001\u5916\u90e8\u30ea\u30bd\u30fc\u30b9\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u4e2d\u3067\u3059\u3002\u300d
\n- \u300c\u8ca9\u58f2\u6226\u7565\u306e\u898b\u76f4\u3057\u306b\u3064\u3044\u3066\u306f\u3001\u90e8\u9580\u9593\u306e\u610f\u898b\u304c\u4e00\u81f4\u305b\u305a\u96e3\u822a\u3057\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u6b21\u56de\u306e\u4f1a\u8b70\u3067\u518d\u5ea6\u5354\u8b70\u3092\u884c\u3046\u4e88\u5b9a\u3067\u3059\u3002\u300d<\/p>\n

3. \u96e3\u822a\u3059\u308b\u8ab2\u984c\u3078\u306e\u5bfe\u51e6\u6cd5<\/h2>\n

3.1 \u554f\u984c\u306e\u672c\u8cea\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n

\u8ab2\u984c\u304c\u96e3\u822a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n

- \u554f\u984c\u3092\u30ea\u30b9\u30c8\u5316\u3059\u308b
\n- \u95a2\u4fc2\u8005\u304b\u3089\u610f\u898b\u3092\u53ce\u96c6\u3059\u308b
\n- \u6839\u672c\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b<\/p>\n

\u4f8b:<\/p>\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u679c\u3092\u51fa\u305b\u3066\u3044\u306a\u3044\u539f\u56e0\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9078\u5b9a\u306b\u8aa4\u308a\u304c\u3042\u3063\u305f\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u300d<\/p>\n

3.2 \u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b<\/h3>\n

\u3059\u3079\u3066\u306e\u554f\u984c\u306b\u540c\u6642\u306b\u53d6\u308a\u7d44\u3080\u306e\u306f\u975e\u73fe\u5b9f\u7684\u3067\u3059\u3002\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u91cd\u8981\u5ea6\u3068\u7dca\u6025\u5ea6\u304c\u9ad8\u3044\u8ab2\u984c\u304b\u3089\u89e3\u6c7a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4f8b:<\/p>\n

\u300c\u307e\u305a\u306f\u58f2\u4e0a\u6e1b\u5c11\u306e\u539f\u56e0\u3092\u89e3\u660e\u3057\u3001\u77ed\u671f\u7684\u306a\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u898b\u76f4\u3057\u306b\u7740\u624b\u3057\u307e\u3059\u3002\u300d<\/p>\n

3.3 \u5916\u90e8\u30ea\u30bd\u30fc\u30b9\u306e\u6d3b\u7528<\/h3>\n

\u96e3\u822a\u3059\u308b\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u969b\u3001\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u3084\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

- \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u6c42\u3081\u308b
\n- \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/p>\n

3.4 \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584<\/h3>\n

\u96e3\u822a\u3059\u308b\u72b6\u6cc1\u3067\u306f\u3001\u95a2\u4fc2\u8005\u9593\u306e\u60c5\u5831\u5171\u6709\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

- \u5b9a\u671f\u7684\u306a\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b
\n- \u30b9\u30c6\u30fc\u30bf\u30b9\u30ec\u30dd\u30fc\u30c8\u3092\u5171\u6709\u3059\u308b
\n- \u30aa\u30fc\u30d7\u30f3\u306a\u8b70\u8ad6\u3092\u4fc3\u9032\u3059\u308b<\/p>\n

3.5 \u5c0f\u3055\u306a\u6210\u529f\u3092\u7a4d\u307f\u91cd\u306d\u308b<\/h3>\n

\u96e3\u822a\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3067\u306f\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u5c0f\u3055\u306a\u6210\u529f\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u4f8b:<\/p>\n

\u300c\u77ed\u671f\u7684\u306a\u76ee\u6a19\u3068\u3057\u3066\u3001\u73fe\u5728\u306e\u9032\u6357\u7387\u30925\uff05\u6539\u5584\u3059\u308b\u3053\u3068\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u9054\u6210\u304c\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u58eb\u6c17\u3092\u9ad8\u3081\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n

4. \u96e3\u822a\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u4e8b\u524d\u5bfe\u7b56<\/h2>\n

4.1 \u30ea\u30b9\u30af\u7ba1\u7406\u3092\u5fb9\u5e95\u3059\u308b<\/h3>\n

\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u521d\u671f\u6bb5\u968e\u3067\u30ea\u30b9\u30af\u3092\u6d17\u3044\u51fa\u3057\u3001\u8a08\u753b\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u96e3\u822a\u3059\u308b\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n

- \u30ea\u30b9\u30af\u30a2\u30bb\u30b9\u30e1\u30f3\u30c8\u3092\u5b9f\u65bd\u3059\u308b
\n- \u4ee3\u66ff\u6848\u3092\u4e8b\u524d\u306b\u6e96\u5099\u3059\u308b<\/p>\n

4.2 \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n

\u76ee\u6a19\u304c\u66d6\u6627\u3060\u3068\u3001\u9032\u6357\u304c\u96e3\u822a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002SMART\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n

- Specific\uff08\u5177\u4f53\u7684\uff09
\n- Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09
\n- Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09
\n- Relevant\uff08\u95a2\u9023\u6027\u304c\u3042\u308b\uff09
\n- Time-bound\uff08\u671f\u9650\u304c\u3042\u308b\uff09<\/p>\n

4.3 \u30c1\u30fc\u30e0\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u306e\u5f37\u5316<\/h3>\n

\u30c1\u30fc\u30e0\u5185\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u8ab2\u984c\u304c\u767a\u751f\u3057\u3066\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n

4.4 \u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u5b9f\u65bd<\/h3>\n

\u5b9a\u671f\u7684\u306b\u9032\u6357\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u306e\u65e9\u671f\u767a\u898b\u3068\u89e3\u6c7a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

5. \u96e3\u822a\u304c\u3082\u305f\u3089\u3059\u5b66\u3073\u3068\u6210\u9577<\/h2>\n

\u96e3\u822a\u3059\u308b\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u305f\u3068\u304d\u3001\u305d\u3053\u304b\u3089\u5b66\u3073\u3092\u5f97\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n

- \u554f\u984c\u89e3\u6c7a\u80fd\u529b\u306e\u5411\u4e0a
\n- \u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5f37\u5316
\n- \u65b0\u305f\u306a\u30b9\u30ad\u30eb\u306e\u7fd2\u5f97<\/p>\n

\u4f8b:<\/p>\n

\u300c\u4eca\u56de\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u901a\u3058\u3066\u3001\u5371\u6a5f\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3092\u518d\u8a8d\u8b58\u3057\u307e\u3057\u305f\u3002\u4eca\u5f8c\u306f\u4e88\u7b97\u7ba1\u7406\u306e\u7cbe\u5ea6\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u4e88\u5b9a\u3067\u3059\u3002\u300d<\/p>\n

6. \u307e\u3068\u3081<\/h2>\n

\u300c\u96e3\u822a\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u56f0\u96e3\u306a\u72b6\u6cc1\u3092\u5ba2\u89b3\u7684\u306b\u4f1d\u3048\u308b\u969b\u306b\u6709\u7528\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u96e3\u822a\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u8868\u73fe\u4f8b\u3084\u5bfe\u51e6\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u96e3\u822a\u3059\u308b\u72b6\u6cc1\u3092\u4e57\u308a\u8d8a\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4e8b\u524d\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

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