{"id":14501,"date":"2025-01-10T14:04:55","date_gmt":"2025-01-10T05:04:55","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14501"},"modified":"2025-01-10T14:05:35","modified_gmt":"2025-01-10T05:05:35","slug":"what-is-ab-test","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/10\/what-is-ab-test\/","title":{"rendered":"AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f \u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u5b9f\u65bd\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"

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AB\u30c6\u30b9\u30c8\u306e\u6210\u529f\u306b\u5fc5\u8981\u306a\u8981\u7d20<\/h2>\n

\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba<\/h3>\n

\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u6709\u610f\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u5fc5\u8981\u3067\u3059\u3002\u5c11\u306a\u3044\u30c7\u30fc\u30bf\u3067\u306f\u7d50\u679c\u304c\u504f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u4fe1\u983c\u3067\u304d\u308b\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u9069\u5207\u306a\u30c6\u30b9\u30c8\u671f\u9593\u306e\u8a2d\u5b9a<\/h3>\n

\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u671f\u9593\u306f\u3001\u7d50\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u614e\u91cd\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u77ed\u671f\u9593\u3067\u306f\u4e0d\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3057\u304b\u5f97\u3089\u308c\u306a\u3044\u305f\u3081\u3001\u4e00\u5b9a\u306e\u6642\u9593\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/h3>\n

AB\u30c6\u30b9\u30c8\u306f\u4e00\u5ea6\u304d\u308a\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u3067\u3059\u3002\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u3082\u3068\u306b\u6b21\u306e\u30c6\u30b9\u30c8\u3092\u8a08\u753b\u3057\u3001\u3055\u3089\u306b\u6700\u9069\u5316\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u306e\u8ab2\u984c\u3068\u6ce8\u610f\u70b9<\/h2>\n

\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u8aa4\u89e3
\n\u30c7\u30fc\u30bf\u5206\u6790\u306b\u304a\u3044\u3066\u8aa4\u89e3\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7d71\u8a08\u7684\u306b\u6709\u610f\u3067\u306a\u3044\u7d50\u679c\u3092\u8aa4\u3063\u3066\u300c\u6210\u529f\u300d\u3068\u307f\u306a\u3059\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u306f\u614e\u91cd\u3092\u671f\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n

\u30ea\u30bd\u30fc\u30b9\u306e\u5236\u7d04<\/h3>\n

AB\u30c6\u30b9\u30c8\u306f\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002\u6642\u9593\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u512a\u5148\u3059\u3079\u304d\u30c6\u30b9\u30c8\u3092\u7d5e\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30c6\u30b9\u30c8\u306e\u504f\u308a<\/h3>\n

\u30c6\u30b9\u30c8\u306b\u304a\u3051\u308b\u504f\u308a\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u30e9\u30f3\u30c0\u30e0\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u3051\u3001\u53ef\u80fd\u306a\u9650\u308a\u5747\u7b49\u306b\u30c6\u30b9\u30c8\u5bfe\u8c61\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u306e\u672a\u6765\u3068\u9032\u5316<\/h2>\n

AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308bAB\u30c6\u30b9\u30c8\u306e\u9032\u5316<\/h3>\n

AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u6280\u8853\u304c\u9032\u5316\u3059\u308b\u4e2d\u3067\u3001AB\u30c6\u30b9\u30c8\u306e\u7cbe\u5ea6\u3084\u52b9\u7387\u306f\u3055\u3089\u306b\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3001\u3088\u308a\u8fc5\u901f\u306b\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u3067\u306eAB\u30c6\u30b9\u30c8<\/h3>\n

\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3001PC\u306a\u3069\u3001\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3067AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u6700\u9069\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/h2>\n

\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n

AB\u30c6\u30b9\u30c8\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u5fc5\u305a\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30922\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u76ee\u6a19\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7d50\u679c\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30c6\u30b9\u30c8\u7bc4\u56f2\u306e\u7d5e\u308a\u8fbc\u307f<\/h3>\n

AB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u30c6\u30b9\u30c8\u7bc4\u56f2\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u8981\u7d20\u3092\u540c\u6642\u306b\u30c6\u30b9\u30c8\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u3069\u306e\u8981\u7d20\u304c\u52b9\u679c\u3092\u767a\u63ee\u3057\u305f\u306e\u304b\u5224\u65ad\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u30021\u56de\u306e\u30c6\u30b9\u30c8\u30671\u3064\u306e\u8981\u7d20\u306b\u7d5e\u3063\u3066\u5b9f\u65bd\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n

\u5c0f\u898f\u6a21\u306a\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u308b<\/h3>\n

AB\u30c6\u30b9\u30c8\u3092\u6700\u521d\u304b\u3089\u5927\u898f\u6a21\u306b\u884c\u3046\u306e\u306f\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u5c0f\u898f\u6a21\u306a\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u3001\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u5f90\u3005\u306b\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5931\u6557\u3057\u305f\u5834\u5408\u306e\u30c0\u30e1\u30fc\u30b8\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6539\u5584<\/h3>\n

AB\u30c6\u30b9\u30c8\u306f1\u56de\u304d\u308a\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e38\u306b\u30c6\u30b9\u30c8\u3092\u7d9a\u3051\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9053\u3067\u3059\u3002\u5e02\u5834\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066\u3001\u6700\u65b0\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3068\u7d50\u679c\u6d3b\u7528<\/h2>\n

\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u3092\u5206\u6790<\/h3>\n

AB\u30c6\u30b9\u30c8\u3067\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\uff08\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u58f2\u4e0a\u306a\u3069\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff09\u3082\u91cd\u8981\u3067\u3059\u3002\u4e21\u65b9\u306e\u30c7\u30fc\u30bf\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u8a8d<\/h3>\n

AB\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3092\u6d3b\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u7d71\u8a08\u7684\u6709\u610f\u6027\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u7d71\u8a08\u7684\u306b\u6709\u610f\u3067\u306a\u3044\u7d50\u679c\u3092\u3082\u3068\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3068\u3001\u8aa4\u3063\u305f\u7d50\u8ad6\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u614e\u91cd\u306b\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/h3>\n

\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u5358\u306b\u6570\u5b57\u3068\u3057\u3066\u6349\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u610f\u898b\u3082\u91cd\u8981\u3067\u3059\u3002AB\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u89b3\u5bdf\u3057\u3001\u3055\u3089\u306b\u52b9\u679c\u7684\u306a\u8abf\u6574\u3092\u52a0\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u30c4\u30fc\u30eb\u3068\u30b5\u30fc\u30d3\u30b9<\/h2>\n

Google Optimize<\/h3>\n

Google Optimize\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u306eAB\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u7c21\u5358\u306b\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google Analytics\u3068\u9023\u643a\u3057\u3066\u3001\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

Optimizely<\/h3>\n

Optimizely\u306f\u3001\u4f01\u696d\u5411\u3051\u306eAB\u30c6\u30b9\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u9ad8\u5ea6\u306a\u30c6\u30b9\u30c8\u6a5f\u80fd\u3084\u591a\u69d8\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u7279\u306b\u5927\u898f\u6a21\u306a\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Unbounce<\/h3>\n

Unbounce\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306eAB\u30c6\u30b9\u30c8\u3092\u5c02\u9580\u3068\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u7c21\u5358\u306bAB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3067\u304d\u308b\u305f\u3081\u3001\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u4eba\u6c17\u3067\u3059\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u95a2\u4fc2<\/h2>\n

\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316<\/h3>\n

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