{"id":14478,"date":"2025-01-10T11:56:44","date_gmt":"2025-01-10T02:56:44","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14478"},"modified":"2025-01-10T12:45:23","modified_gmt":"2025-01-10T03:45:23","slug":"percentage-of-customers-or-subscribers","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/10\/percentage-of-customers-or-subscribers\/","title":{"rendered":"\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u91cd\u8981\u6027\u3068\u6d3b\u7528\u65b9\u6cd5"},"content":{"rendered":"

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08Churn Rate\uff09\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3057\u305f\u5272\u5408\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3001\u4f01\u696d\u306e\u9867\u5ba2\u7dad\u6301\u306e\u5065\u5168\u6027\u3092\u6e2c\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u3053\u306e\u6307\u6a19\u304c\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u610f\u5473\u3001\u8a08\u7b97\u65b9\u6cd5\u3001\u539f\u56e0\u3001\u4f4e\u6e1b\u65b9\u6cd5\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\uff1f<\/h2>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3084\u5b9a\u671f\u7684\u306b\u5951\u7d04\u66f4\u65b0\u304c\u884c\u308f\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\uff1a
\n- \u89e3\u7d04\u3057\u305f\u9867\u5ba2\u6570 \u00f7 \u521d\u671f\u9867\u5ba2\u6570 \u00d7 100
\n\u4f8b\u3048\u3070\u3001\u6708\u521d\u306b\u9867\u5ba2\u6570\u304c1000\u4eba\u3067\u3001\u6708\u672b\u306b50\u4eba\u304c\u89e3\u7d04\u3057\u305f\u5834\u5408\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f5%\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u9ad8\u3044\u539f\u56e0<\/h2>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u9ad8\u3044\u539f\u56e0\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

1. \u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u4f4e\u4e0b<\/h3>\n

\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u89e3\u7d04\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u9045\u5ef6\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4e0d\u5177\u5408\u3001\u671f\u5f85\u3068\u7570\u306a\u308b\u6a5f\u80fd\u306a\u3069\u304c\u539f\u56e0\u3067\u3059\u3002<\/p>\n

3. \u7af6\u5408\u4ed6\u793e\u306e\u5b58\u5728<\/h3>\n

\u7af6\u5408\u304c\u3088\u308a\u9b45\u529b\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u306f\u79fb\u884c\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u7279\u306b\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u6539\u5584\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u5f15\u304d\u5bc4\u305b\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u4f4e\u6e1b\u65b9\u6cd5<\/h2>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4f4e\u6e1b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

1. \u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/h3>\n

\u9867\u5ba2\u306e\u610f\u898b\u3092\u5b9a\u671f\u7684\u306b\u96c6\u3081\u3001\u305d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u8981\u671b\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\u306e\u30ea\u30b9\u30af\u3092\u6e1b\u5c11\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/h3>\n

\u9867\u5ba2\u306e\u5229\u7528\u5c65\u6b74\u3084\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u89e3\u7d04\u306e\u53ef\u80fd\u6027\u3092\u6e1b\u5c11\u3055\u305b\u307e\u3059\u3002<\/p>\n

3. \u5f37\u5316\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/h3>\n

\u89e3\u7d04\u306e\u539f\u56e0\u3068\u306a\u308b\u8981\u7d20\u306e\u4e00\u3064\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u4e0d\u5099\u3067\u3059\u3002\u9867\u5ba2\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u969b\u306b\u8fc5\u901f\u3067\u6709\u76ca\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u6539\u5584\u306e\u5b9f\u4f8b<\/h2>\n

\u3042\u308bSaaS\u4f01\u696d\u306f\u3001\u6708\u984d\u6599\u91d1\u304c\u9ad8\u984d\u3067\u3042\u308a\u3001\u9867\u5ba2\u304b\u3089\u306e\u4e0d\u6e80\u304c\u5897\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u4fa1\u683c\u3092\u5f15\u304d\u4e0b\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5f37\u5316\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f30%\u304b\u308910%\u306b\u6539\u5584\u3055\u308c\u307e\u3057\u305f\u3002
\n\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3001\u3055\u3089\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

1. \u5b9a\u671f\u7684\u306a\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u9867\u5ba2\u3068\u306e\u9023\u7d61\u3092\u5bc6\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\u524d\u306b\u554f\u984c\u3092\u5bdf\u77e5\u3057\u3001\u65e9\u671f\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n

2. \u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165<\/h3>\n

\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u6e1b\u5c11\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9577\u671f\u5229\u7528\u8005\u306b\u5bfe\u3057\u3066\u5272\u5f15\u3084\u7279\u5178\u3092\u4e0e\u3048\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n

3. \u9867\u5ba2\u6559\u80b2<\/h3>\n

\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3001\u89e3\u7d04\u306e\u9632\u6b62\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u306b\u65b0\u898f\u9867\u5ba2\u306b\u5411\u3051\u305f\u6559\u80b2\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b<\/h2>\n

\u591a\u304f\u306e\u4f01\u696d\u304c\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u69d8\u3005\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a66\u307f\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a2\u30d7\u30ea\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u500b\u5225\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5225\u306eE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u3001\u9867\u5ba2\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

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\n\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u6539\u5584\u306f\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306e\u4e2d\u5fc3\u3067\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7406\u89e3\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u305d\u3057\u3066\u9867\u5ba2\u6559\u80b2\u306f\u3001\u3044\u305a\u308c\u3082\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4f4e\u6e1b\u3055\u305b\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9577\u671f\u7684\u306a\u6210\u9577\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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