{"id":14476,"date":"2025-01-10T11:43:48","date_gmt":"2025-01-10T02:43:48","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14476"},"modified":"2025-01-10T11:43:48","modified_gmt":"2025-01-10T02:43:48","slug":"learning-from-successful-subscription-models","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/10\/learning-from-successful-subscription-models\/","title":{"rendered":"\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\uff01\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u3068\u6d3b\u7528\u65b9\u6cd5"},"content":{"rendered":"

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u5b9a\u671f\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u3053\u306e\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u3084\u30e1\u30c7\u30a3\u30a2\u696d\u754c\u3067\u5e83\u304f\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306f\u7d99\u7d9a\u7684\u306b\u6599\u91d1\u3092\u652f\u6255\u3044\u306a\u304c\u3089\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6982\u8981\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u305d\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5<\/h2>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u3068\u76ee\u7684<\/h3>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u306f\u3001\u9867\u5ba2\u304c\u5b9a\u671f\u7684\u306b\u6599\u91d1\u3092\u652f\u6255\u3044\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u53d7\u3051\u53d6\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306e\u76ee\u7684\u306f\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u3068\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u5546\u54c1\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306b\u304a\u3044\u3066\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u306f\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u5b89\u5b9a\u3057\u305f\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u78ba\u4fdd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u304c\u5b9a\u671f\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3001\u4f01\u696d\u5074\u306b\u3082\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n

Netflix\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n

Netflix\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b\u306e\u4ee3\u8868\u3067\u3059\u3002\u5b9a\u984d\u6599\u91d1\u3067\u6620\u753b\u3084\u30c9\u30e9\u30de\u3092\u7121\u5236\u9650\u306b\u8996\u8074\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3001\u4e16\u754c\u4e2d\u3067\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002Netflix\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u3084\u30aa\u30ea\u30b8\u30ca\u30eb\u4f5c\u54c1\u306e\u63d0\u4f9b\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7dad\u6301\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u9ad8\u3081\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

Spotify\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6210\u529f\u4e8b\u4f8b<\/h2>\n

\u4e8b\u4f8b\u6982\u8981<\/h3>\n

\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306eSpotify\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u4ee3\u8868\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u7121\u6599\u30d7\u30e9\u30f3\u3068\u6709\u6599\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u307f\u306e\u97f3\u697d\u3092\u9078\u3093\u3067\u697d\u3057\u3081\u308b\u74b0\u5883\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002Spotify\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30b9\u30cb\u30f3\u30b0\u5c65\u6b74\u3092\u3082\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u63d0\u6848\u3059\u308b\u306a\u3069\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

Spotify\u306e\u6210\u529f\u306e\u79d8\u8a23\u306f\u3001\u7121\u6599\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3064\u3064\u3082\u3001\u6709\u6599\u30d7\u30e9\u30f3\u306b\u79fb\u884c\u3055\u305b\u308b\u6226\u7565\u306b\u3042\u308a\u307e\u3059\u3002\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u6599\u30d7\u30e9\u30f3\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4f5c\u308a\u3001\u97f3\u697d\u3092\u5e83\u544a\u306a\u3057\u3067\u697d\u3057\u3081\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u3068\u65b0\u6a5f\u80fd\u306e\u8ffd\u52a0\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Apple Music\u306e\u4e8b\u4f8b<\/h2>\n

\u4e8b\u4f8b\u6982\u8981<\/h3>\n

Apple Music\u306f\u3001Spotify\u306b\u7d9a\u304f\u4eba\u6c17\u306e\u97f3\u697d\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002Apple Music\u306f\u3001Apple\u306e\u4ed6\u306e\u88fd\u54c1\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002iPhone\u3084iPad\u3001Mac\u3068\u3044\u3063\u305fApple\u88fd\u54c1\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001Apple Music\u306e\u5229\u7528\u3092\u4fc3\u9032\u3059\u308b\u65bd\u7b56\u3092\u3068\u3063\u3066\u304a\u308a\u3001\u3055\u3089\u306b\u30d5\u30a1\u30df\u30ea\u30fc\u30d7\u30e9\u30f3\u3084\u5b66\u751f\u5411\u3051\u30d7\u30e9\u30f3\u306a\u3069\u3001\u67d4\u8edf\u306a\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6210\u529f\u306e\u8981\u56e0<\/h3>\n

Apple Music\u306e\u6210\u529f\u306f\u3001Apple\u88fd\u54c1\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3068\u3001\u97f3\u697d\u4ee5\u5916\u306b\u3082\u6620\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304c\u5927\u304d\u306a\u8981\u56e0\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5358\u306b\u97f3\u697d\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u97f3\u697d\u95a2\u9023\u306e\u4f53\u9a13\u5168\u4f53\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u7af6\u5408\u3068\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7279\u5b9a\u306e\u5730\u57df\u3067\u306e\u97f3\u697d\u6587\u5316\u3078\u306e\u6df1\u3044\u7406\u89e3\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3082\u3001\u9867\u5ba2\u306e\u7372\u5f97\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u65b9\u6cd5<\/h2>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u67d4\u8edf\u306a\u30d7\u30e9\u30f3\u3092\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u304c\u9014\u4e2d\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u9577\u671f\u7684\u306b\u5229\u7528\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u8ab2\u984c\u3068\u305d\u306e\u89e3\u6c7a\u65b9\u6cd5<\/h3>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u3001\u9867\u5ba2\u304c\u89e3\u7d04\u3059\u308b\u30ea\u30b9\u30af\u3084\u3001\u7af6\u5408\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u306a\u3069\u306e\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e38\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

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