{"id":143668,"date":"2025-12-28T08:28:28","date_gmt":"2025-12-27T23:28:28","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=143668"},"modified":"2025-12-28T08:28:28","modified_gmt":"2025-12-27T23:28:28","slug":"natalia-poklonskaya","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/12\/28\/natalia-poklonskaya\/","title":{"rendered":"\u30ca\u30bf\u30ea\u30a2\u30fb\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u3068\u306f\uff1f\u7d4c\u6b74\u30fb\u653f\u6cbb\u6d3b\u52d5\u30fb\u73fe\u4ee3\u7684\u8a55\u4fa1\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u30ca\u30bf\u30ea\u30a2\u30fb\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u3001\u30a6\u30af\u30e9\u30a4\u30ca\u51fa\u8eab\u306e\u6cd5\u5f8b\u5bb6\u3067\u3042\u308a\u3001\u5f8c\u306b\u30ed\u30b7\u30a2\u3067\u653f\u6cbb\u5bb6\u30fb\u5916\u4ea4\u5b98\u3068\u3057\u3066\u6d3b\u8e8d\u3057\u305f\u4eba\u7269\u3067\u3059\u3002\u30af\u30ea\u30df\u30a2\u534a\u5cf6\u3092\u5de1\u308b\u653f\u6cbb\u7684\u5909\u52d5\u671f\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u56fd\u5185\u5916\u3067\u3055\u307e\u3056\u307e\u306a\u8b70\u8ad6\u3084\u8a55\u4fa1\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u6cd5\u52d9\u3001\u653f\u6cbb\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6587\u5316\u3068\u3044\u3046\u8907\u6570\u306e\u9818\u57df\u3067\u5b58\u5728\u611f\u3092\u793a\u3059\u3001\u6975\u3081\u3066\u7279\u5fb4\u7684\u306a\u4eba\u7269\u3067\u3059\u3002<\/p>\n

1. \u57fa\u672c\u60c5\u5831<\/h2>\n

\u30ca\u30bf\u30ea\u30a2\u30fb\u30f4\u30e9\u30b8\u30fc\u30df\u30ed\u30f4\u30ca\u30fb\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f1980\u5e74\u751f\u307e\u308c\u3067\u3001\u30a6\u30af\u30e9\u30a4\u30ca\u3067\u80b2\u3061\u307e\u3057\u305f\u3002\u82e5\u3044\u9803\u304b\u3089\u6cd5\u5f8b\u306e\u5206\u91ce\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u691c\u5bdf\u5b98\u3068\u3057\u3066\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u7a4d\u3093\u3067\u3044\u307e\u3059\u3002\u5f8c\u306b\u30af\u30ea\u30df\u30a2\u534a\u5cf6\u306e\u653f\u6cbb\u7684\u52d5\u4e71\u671f\u306b\u30ed\u30b7\u30a2\u5074\u3067\u306e\u6d3b\u52d5\u3092\u9078\u629e\u3057\u3001\u691c\u4e8b\u7dcf\u9577\u3084\u56fd\u4f1a\u8b70\u54e1\u3068\u3057\u3066\u6d3b\u8e8d\u3057\u307e\u3057\u305f\u3002\u5f7c\u5973\u306e\u7d4c\u6b74\u306f\u3001\u6cd5\u52d9\u306e\u5c02\u9580\u6027\u3068\u653f\u6cbb\u7684\u5224\u65ad\u306e\u4e21\u9762\u3092\u6301\u3064\u8907\u96d1\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n

2. \u5b66\u6b74\u3068\u6cd5\u66f9\u30ad\u30e3\u30ea\u30a2<\/h2>\n

2-1. \u5b66\u6b74<\/h3>\n

\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u30a6\u30af\u30e9\u30a4\u30ca\u3067\u6cd5\u5b66\u3092\u5b66\u3073\u3001\u56fd\u5185\u6cd5\u306b\u95a2\u3059\u308b\u6559\u80b2\u3092\u53d7\u3051\u307e\u3057\u305f\u3002\u82e5\u3044\u9803\u304b\u3089\u6cd5\u5f8b\u306e\u5b9f\u52d9\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u5730\u57df\u306e\u691c\u5bdf\u5e81\u3067\u30ad\u30e3\u30ea\u30a2\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u307e\u3059\u3002<\/p>\n

2-2. \u691c\u5bdf\u5b98\u3068\u3057\u3066\u306e\u6d3b\u52d5<\/h3>\n

\u691c\u5bdf\u5b98\u3068\u3057\u3066\u306e\u521d\u671f\u306e\u30ad\u30e3\u30ea\u30a2\u3067\u306f\u3001\u5730\u57df\u306e\u72af\u7f6a\u7d44\u7e54\u306e\u53d6\u308a\u7de0\u307e\u308a\u3084\u6cd5\u57f7\u884c\u696d\u52d9\u306b\u5f93\u4e8b\u3057\u307e\u3057\u305f\u3002\u8907\u6570\u306e\u5730\u533a\u691c\u5bdf\u5e81\u3067\u7d4c\u9a13\u3092\u7a4d\u307f\u3001\u7d44\u7e54\u72af\u7f6a\u3084\u4e0d\u6b63\u884c\u70ba\u306b\u95a2\u3059\u308b\u6848\u4ef6\u3092\u6271\u3063\u305f\u3053\u3068\u3067\u3001\u6cd5\u52d9\u306e\u5c02\u9580\u6027\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002\u3053\u306e\u7d4c\u9a13\u304c\u5f8c\u306e\u653f\u6cbb\u7684\u8ee2\u6a5f\u306e\u57fa\u76e4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

3. \u30af\u30ea\u30df\u30a2\u554f\u984c\u3068\u691c\u4e8b\u7dcf\u9577\u5c31\u4efb<\/h2>\n

2014\u5e74\u3001\u30af\u30ea\u30df\u30a2\u534a\u5cf6\u306e\u5e30\u5c5e\u3092\u5de1\u308b\u653f\u6cbb\u7684\u5909\u52d5\u671f\u306b\u3001\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u30a6\u30af\u30e9\u30a4\u30ca\u5074\u306e\u8077\u3092\u8f9e\u3057\u3066\u30ed\u30b7\u30a2\u5074\u306b\u8ee2\u8eab\u3057\u307e\u3057\u305f\u3002\u30ed\u30b7\u30a2\u5074\u306b\u3088\u308b\u30af\u30ea\u30df\u30a2\u7d71\u6cbb\u306e\u4e2d\u3067\u691c\u4e8b\u7dcf\u9577\u306b\u4efb\u547d\u3055\u308c\u3001\u6cd5\u52d9\u306e\u6700\u9ad8\u8cac\u4efb\u8005\u3068\u3057\u3066\u6d3b\u52d5\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u5c31\u4efb\u306f\u56fd\u969b\u7684\u306b\u3082\u6ce8\u76ee\u3055\u308c\u3001\u653f\u6cbb\u7684\u306a\u8c61\u5fb4\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

3-1. \u4efb\u547d\u306e\u80cc\u666f<\/h3>\n

\u30af\u30ea\u30df\u30a2\u306e\u7d71\u6cbb\u4f53\u5236\u304c\u5909\u5316\u3059\u308b\u4e2d\u3001\u5730\u57df\u306e\u6cd5\u52d9\u3084\u884c\u653f\u306e\u5b89\u5b9a\u3092\u56f3\u308b\u305f\u3081\u3001\u30ed\u30b7\u30a2\u5074\u306f\u6cd5\u66f9\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u3092\u4efb\u547d\u3057\u307e\u3057\u305f\u3002\u5f7c\u5973\u306e\u4efb\u547d\u306f\u3001\u6b63\u5f53\u6027\u3084\u7d71\u6cbb\u306e\u7dad\u6301\u3092\u793a\u3059\u610f\u56f3\u3092\u6301\u3063\u3066\u884c\u308f\u308c\u305f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

3-2. \u56fd\u969b\u7684\u53cd\u5fdc<\/h3>\n

\u4efb\u547d\u76f4\u5f8c\u3001\u56fd\u5185\u5916\u3067\u8cdb\u5426\u304c\u5206\u304b\u308c\u307e\u3057\u305f\u3002\u652f\u6301\u3059\u308b\u58f0\u306f\u3001\u5730\u57df\u306e\u6cd5\u79e9\u5e8f\u3092\u5b88\u308b\u305f\u3081\u306e\u884c\u52d5\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u53cd\u5bfe\u306e\u58f0\u306f\u3001\u30a6\u30af\u30e9\u30a4\u30ca\u306e\u4e3b\u6a29\u3092\u4fb5\u5bb3\u3059\u308b\u884c\u70ba\u3068\u3057\u3066\u6279\u5224\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u3053\u3068\u306b\u3088\u308a\u3001\u5f7c\u5973\u306f\u653f\u6cbb\u7684\u306b\u8907\u96d1\u306a\u7acb\u5834\u306b\u7f6e\u304b\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

4. \u56fd\u4f1a\u8b70\u54e1\u3068\u3057\u3066\u306e\u6d3b\u52d5<\/h2>\n

\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u5f8c\u306b\u30ed\u30b7\u30a2\u306e\u4e0b\u9662\u8b70\u54e1\u306b\u9078\u51fa\u3055\u308c\u3001\u7d71\u4e00\u30ed\u30b7\u30a2\u515a\u306e\u4e00\u54e1\u3068\u3057\u3066\u6d3b\u52d5\u3057\u307e\u3057\u305f\u3002\u8b70\u54e1\u3068\u3057\u3066\u3001\u5916\u52d9\u3084\u5b89\u5168\u4fdd\u969c\u3001\u6cd5\u52d9\u306b\u95a2\u3059\u308b\u59d4\u54e1\u4f1a\u3067\u8077\u52d9\u3092\u9042\u884c\u3057\u307e\u3057\u305f\u3002\u515a\u5185\u306e\u65b9\u91dd\u3068\u7570\u306a\u308b\u7acb\u5834\u3092\u53d6\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u653f\u6cbb\u7684\u306a\u8a55\u4fa1\u306f\u591a\u9762\u7684\u3067\u3059\u3002<\/p>\n

4-1. \u8b70\u54e1\u3068\u3057\u3066\u306e\u7279\u5fb4<\/h3>\n

\u6cd5\u5f8b\u5bb6\u3068\u3057\u3066\u306e\u5c02\u9580\u6027\u3092\u6d3b\u304b\u3057\u305f\u8b70\u8ad6
\n\u653f\u7b56\u306e\u7b4b\u9053\u3084\u7406\u5ff5\u3092\u91cd\u8996\u3059\u308b\u59ff\u52e2
\n\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u4e0e\u515a\u5185\u306e\u591a\u6570\u610f\u898b\u306b\u53cd\u5bfe\u3059\u308b\u59ff\u52e2<\/p>\n

5. \u5916\u4ea4\u5b98\u30fb\u305d\u306e\u4ed6\u306e\u5f79\u8077<\/h2>\n

\u8b70\u54e1\u8077\u3092\u96e2\u308c\u305f\u5f8c\u3001\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u5916\u4ea4\u3084\u56fd\u969b\u6587\u5316\u5354\u529b\u306e\u5206\u91ce\u3067\u3082\u6d3b\u52d5\u3057\u307e\u3057\u305f\u3002\u30ed\u30b7\u30a2\u306e\u5bfe\u5916\u6587\u5316\u5354\u529b\u6a5f\u95a2\u3067\u306e\u5f79\u8077\u3084\u691c\u4e8b\u7dcf\u9577\u9867\u554f\u3068\u3057\u3066\u3001\u56fd\u5185\u5916\u306e\u6cd5\u52d9\u30fb\u5916\u4ea4\u306b\u95a2\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002\u653f\u6cbb\u5bb6\u3068\u3057\u3066\u306e\u6d3b\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u56fd\u969b\u7684\u306a\u8abf\u6574\u3084\u6587\u5316\u4ea4\u6d41\u306b\u3082\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

6. \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6587\u5316\u3067\u306e\u6ce8\u76ee<\/h2>\n

\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u3001\u691c\u4e8b\u7dcf\u9577\u5c31\u4efb\u6642\u306e\u5199\u771f\u3084\u6620\u50cf\u304c\u30cd\u30c3\u30c8\u3067\u62e1\u6563\u3055\u308c\u3001\u300c\u7f8e\u4eba\u3059\u304e\u308b\u691c\u4e8b\u7dcf\u9577\u300d\u3068\u3057\u3066\u8a71\u984c\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30a2\u30cb\u30e1\u98a8\u306e\u30d5\u30a1\u30f3\u30a2\u30fc\u30c8\u3084SNS\u3067\u306e\u53cd\u5fdc\u304c\u5e83\u304c\u308a\u3001\u653f\u6cbb\u7684\u6d3b\u52d5\u3068\u306f\u5225\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6587\u5316\u306b\u304a\u3044\u3066\u8c61\u5fb4\u7684\u306a\u5b58\u5728\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u73fe\u8c61\u306f\u5f7c\u5973\u306e\u653f\u6cbb\u7684\u8a55\u4fa1\u3068\u306f\u72ec\u7acb\u3057\u3066\u6271\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6587\u5316\u7684\u306a\u8a71\u984c\u3068\u3057\u3066\u5e83\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n

7. \u8a55\u4fa1\u3068\u6279\u5224<\/h2>\n

\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306e\u8a55\u4fa1\u306f\u8907\u96d1\u3067\u3059\u3002\u652f\u6301\u3059\u308b\u58f0\u306f\u3001\u5730\u57df\u306e\u5b89\u5168\u3084\u79e9\u5e8f\u3092\u5b88\u308b\u884c\u52d5\u3068\u3057\u3066\u306e\u6b63\u5f53\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u6cd5\u66f9\u3068\u3057\u3066\u306e\u5c02\u9580\u6027\u3082\u79f0\u8cdb\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3067\u6279\u5224\u306f\u3001\u30af\u30ea\u30df\u30a2\u7de8\u5165\u3078\u306e\u95a2\u4e0e\u3084\u30a6\u30af\u30e9\u30a4\u30ca\u5074\u304b\u3089\u306e\u544a\u767a\u306a\u3069\u3001\u56fd\u969b\u7684\u306a\u6cd5\u7684\u554f\u984c\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u653f\u6cbb\u7684\u7acb\u5834\u3092\u5de1\u308b\u8b70\u8ad6\u306f\u975e\u5e38\u306b\u591a\u9762\u7684\u3067\u3059\u3002<\/p>\n

8. \u4eba\u7269\u50cf\u3068\u884c\u52d5\u306e\u7279\u5fb4<\/h2>\n

\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u3067\u306f\u63a7\u3048\u3081\u3067\u3042\u308b\u4e00\u65b9\u3001\u653f\u6cbb\u3084\u516c\u52d9\u306b\u95a2\u3057\u3066\u306f\u7a4d\u6975\u7684\u306b\u767a\u4fe1\u3059\u308b\u4eba\u7269\u3067\u3059\u3002\u884c\u52d5\u306e\u57fa\u76e4\u306b\u306f\u6cd5\u5f8b\u5bb6\u3068\u3057\u3066\u306e\u6b63\u7fa9\u611f\u3084\u898f\u7bc4\u610f\u8b58\u304c\u3042\u308a\u3001\u653f\u7b56\u3084\u6c7a\u5b9a\u306e\u6b63\u5f53\u6027\u3092\u91cd\u8996\u3059\u308b\u59ff\u52e2\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u653f\u6cbb\u7684\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306b\u306f\u3001\u7406\u5ff5\u3084\u9053\u7406\u3092\u8003\u616e\u3059\u308b\u614e\u91cd\u3055\u3082\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

9. \u73fe\u4ee3\u793e\u4f1a\u3067\u306e\u4f4d\u7f6e\u3065\u3051<\/h2>\n

\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u3001\u30ed\u30b7\u30a2\u30fb\u30a6\u30af\u30e9\u30a4\u30ca\u95a2\u4fc2\u3001\u30af\u30ea\u30df\u30a2\u554f\u984c\u3001\u56fd\u969b\u6cd5\u3001\u30cd\u30c3\u30c8\u6587\u5316\u3068\u3044\u3046\u8907\u6570\u306e\u6587\u8108\u3067\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002\u653f\u6cbb\u7684\u306b\u306f\u8cdb\u5426\u304c\u5206\u304b\u308c\u308b\u5b58\u5728\u3067\u3059\u304c\u3001\u6cd5\u52d9\u30fb\u653f\u6cbb\u30fb\u5916\u4ea4\u30fb\u6587\u5316\u306e\u4ea4\u5dee\u70b9\u306b\u7acb\u3064\u4eba\u7269\u3068\u3057\u3066\u3001\u73fe\u4ee3\u793e\u4f1a\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u516c\u52d9\u54e1\u3001\u8b70\u54e1\u3001\u5916\u4ea4\u5b98\u3068\u3057\u3066\u306e\u7d4c\u9a13\u3092\u901a\u3058\u3066\u3001\u56fd\u969b\u7684\u306a\u8c61\u5fb4\u7684\u5b58\u5728\u306b\u3082\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

10. \u307e\u3068\u3081<\/h2>\n

\u30ca\u30bf\u30ea\u30a2\u30fb\u30dd\u30af\u30ed\u30f3\u30b9\u30ab\u30e4\u306f\u3001\u6cd5\u5f8b\u5bb6\u3068\u3057\u3066\u306e\u5c02\u9580\u6027\u3068\u653f\u6cbb\u5bb6\u30fb\u5916\u4ea4\u5b98\u3068\u3057\u3066\u306e\u7d4c\u9a13\u3092\u4f75\u305b\u6301\u3064\u8907\u96d1\u306a\u4eba\u7269\u3067\u3059\u3002\u30af\u30ea\u30df\u30a2\u534a\u5cf6\u306e\u653f\u6cbb\u7684\u5909\u52d5\u671f\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u56fd\u969b\u793e\u4f1a\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6587\u5316\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u8a55\u4fa1\u306f\u8cdb\u5426\u4e21\u9762\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6cd5\u52d9\u30fb\u653f\u6cbb\u30fb\u5916\u4ea4\u30fb\u6587\u5316\u3092\u6a2a\u65ad\u3059\u308b\u8c61\u5fb4\u7684\u5b58\u5728\u3068\u3057\u3066\u7406\u89e3\u3055\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u73fe\u4ee3\u653f\u6cbb\u3084\u56fd\u969b\u95a2\u4fc2\u3092\u5b66\u3076\u4e0a\u3067\u3001\u5f7c\u5973\u306e\u7d4c\u6b74\u3084\u6d3b\u52d5\u306f\u8208\u5473\u6df1\u3044\u4e8b\u4f8b\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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