{"id":14169,"date":"2025-01-08T11:33:42","date_gmt":"2025-01-08T02:33:42","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14169"},"modified":"2025-01-08T11:33:42","modified_gmt":"2025-01-08T02:33:42","slug":"customer-journey-guide","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/08\/customer-journey-guide\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u9867\u5ba2\u884c\u52d5\u306e\u7406\u89e3\u3068\u6700\u9069\u5316\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u62b1\u304f\u8a8d\u8b58\u3084\u611f\u60c5\u306e\u5909\u5316\u3092\u8ffd\u3046\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002\u4f01\u696d\u304c\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6982\u8981\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u3092\u89e3\u8aac\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u57fa\u672c<\/h2>\n

1.1 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5b9a\u7fa9<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u8208\u5473\u3092\u6301\u3061\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u904e\u7a0b\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u63a5\u89e6\u3057\u3001\u6700\u7d42\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3059\u304b\u3092\u8a73\u7d30\u306b\u8ffd\u8de1\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u5358\u306a\u308b\u8cfc\u8cb7\u884c\u52d5\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u6349\u3048\u307e\u3059\u3002<\/p>\n

1.2 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u91cd\u8981\u6027<\/h3>\n

\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u308a\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u3079\u304d\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30d5\u30a7\u30fc\u30ba<\/h2>\n

2.1 \u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\uff08Awareness\uff09<\/h3>\n

\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u306f\u3001\u9867\u5ba2\u304c\u307e\u3060\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u8ab2\u984c\u3092\u8a8d\u8b58\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u63a2\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u306e\u6bb5\u968e\u3067\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u95a2\u5fc3\u3092\u5f15\u304f\u305f\u3081\u306e\u6d3b\u52d5\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n

2.1.1 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h4>\n

\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u76f4\u63a5\u7684\u306a\u8ca9\u58f2\u3088\u308a\u3082\u3001\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

2.2 \u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\uff08Consideration\uff09<\/h3>\n

\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5b58\u5728\u3092\u8a8d\u77e5\u3057\u305f\u5f8c\u3001\u6b21\u306b\u884c\u3046\u306e\u306f\u300c\u691c\u8a0e\u300d\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u304c\u81ea\u5206\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u9078\u629e\u80a2\u3092\u6bd4\u8f03\u3057\u59cb\u3081\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u6bd4\u8f03\u3057\u3001\u3069\u308c\u304c\u81ea\u5206\u306b\u6700\u9069\u304b\u3092\u541f\u5473\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n

2.2.1 \u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e8b\u4f8b\u7d39\u4ecb<\/h4>\n

\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u304c\u6bd4\u8f03\u691c\u8a0e\u3092\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3001\u4fa1\u683c\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u660e\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981\u3067\u3059\u3002\u4e8b\u4f8b\u7d39\u4ecb\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3082\u52b9\u679c\u7684\u3067\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u4f53\u9a13\u3092\u901a\u3058\u3066\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2.3 \u6c7a\u5b9a\u30d5\u30a7\u30fc\u30ba\uff08Decision\uff09<\/h3>\n

\u6c7a\u5b9a\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u304c\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u5bfe\u3059\u308b\u969c\u58c1\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u4fa1\u683c\u3001\u4fdd\u8a3c\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306a\u3069\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u5411\u3051\u3066\u6700\u5f8c\u306e\u5224\u65ad\u3092\u4e0b\u3057\u307e\u3059\u3002<\/p>\n

2.3.1 \u5f37\u529b\u306aCTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u306e\u6d3b\u7528<\/h4>\n

\u6c7a\u5b9a\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u5f37\u529b\u306a\u300c\u884c\u52d5\u559a\u8d77\uff08Call to Action\uff09\u300d\u304c\u5fc5\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u7279\u5225\u5272\u5f15\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7c21\u5358\u306a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u660e\u793a\u3082\u3001\u8cfc\u5165\u6c7a\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

2.4 \u8cfc\u5165\u5f8c\u30d5\u30a7\u30fc\u30ba\uff08Post-Purchase\uff09<\/h3>\n

\u8cfc\u5165\u5f8c\u30d5\u30a7\u30fc\u30ba\u306f\u3001\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u4f7f\u7528\u3092\u958b\u59cb\u3057\u305f\u5f8c\u306e\u6bb5\u968e\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u304c\u6e80\u8db3\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u4ed6\u306e\u88fd\u54c1\u306e\u8cfc\u5165\u306b\u81f3\u308b\u3088\u3046\u306a\u30a2\u30d5\u30bf\u30fc\u30b1\u30a2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

2.4.1 \u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56<\/h4>\n

\u8cfc\u5165\u5f8c\u306f\u3001\u9867\u5ba2\u304c\u6e80\u8db3\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u884c\u3046\u3088\u3046\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u3001\u6e80\u8db3\u5ea6\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u5c02\u7528\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

3. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u65b9\u6cd5<\/h2>\n

3.1 \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u52b9\u679c\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084SNS\u306e\u30c7\u30fc\u30bf\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3001\u9867\u5ba2\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u6b63\u78ba\u306b\u63cf\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.2 \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/h3>\n

\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3088\u308a\u5177\u4f53\u7684\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30da\u30eb\u30bd\u30ca\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u50cf\u3092\u8a73\u7d30\u306b\u63cf\u3044\u305f\u3082\u306e\u3067\u3059\u3002\u5e74\u9f62\u3001\u8077\u696d\u3001\u4fa1\u5024\u89b3\u3001\u8cfc\u8cb7\u52d5\u6a5f\u306a\u3069\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u9078\u629e\u3057\u3066\u3044\u304f\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

3.3 \u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210<\/h3>\n

\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u884c\u3059\u308b\u304b\u3092\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u611f\u60c5\u3084\u884c\u52d5\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30de\u30c3\u30d7\u306b\u3057\u3066\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

4. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6539\u5584\u3068\u6700\u9069\u5316<\/h2>\n

4.1 \u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u6700\u9069\u5316<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u89e6\u3059\u308b\u3059\u3079\u3066\u306e\u77ac\u9593\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001SNS\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

4.2 A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3001\u3069\u306e\u6226\u7565\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7570\u306a\u308bCTA\u30dc\u30bf\u30f3\u306e\u6587\u8a00\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u5e83\u544a\u30b3\u30d4\u30fc\u306a\u3069\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u53cd\u5fdc\u304c\u826f\u304b\u3063\u305f\u3082\u306e\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

5. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/h2>\n

5.1 \u6210\u529f\u4e8b\u4f8b\uff1aB2C\u4f01\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n

B2C\u4f01\u696d\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u3067\u306f\u3001\u9867\u5ba2\u306e\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

5.2 \u6210\u529f\u4e8b\u4f8b\uff1aB2B\u4f01\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n

B2B\u4f01\u696d\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u3001\u6700\u7d42\u7684\u306b\u6210\u7d04\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u6c7a\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

6. \u307e\u3068\u3081<\/h2>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002\u4f01\u696d\u304c\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7d30\u304b\u304f\u8ffd\u3044\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u62b1\u304f\u8a8d\u8b58\u3084\u611f\u60c5\u306e\u5909\u5316\u3092\u8ffd\u3046\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002\u4f01\u696d\u304c\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-14169","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=14169"}],"version-history":[{"count":1,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14169\/revisions"}],"predecessor-version":[{"id":14170,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14169\/revisions\/14170"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=14169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=14169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=14169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}