{"id":14152,"date":"2025-01-07T15:57:30","date_gmt":"2025-01-07T06:57:30","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14152"},"modified":"2025-01-07T15:58:40","modified_gmt":"2025-01-07T06:58:40","slug":"competitive-analysis-strategy-business","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/07\/competitive-analysis-strategy-business\/","title":{"rendered":"\u7af6\u5408\u5206\u6790\u3068\u306f\uff1f\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u7af6\u5408\u5206\u6790\u624b\u6cd5\u3068\u5b9f\u8df5\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u7af6\u5408\u5206\u6790\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u624b\u6cd5\u3067\u3059\u3002\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u306e\u52d5\u5411\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u7af6\u5408\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>1. 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\u30ea\u30b9\u30af\u3092\u56de\u907f\u3059\u308b<\/h3>\n<p>\u7af6\u5408\u306e\u52d5\u5411\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u8d77\u3053\u308a\u5f97\u308b\u30ea\u30b9\u30af\u3092\u4e88\u6e2c\u3057\u3001\u4e8b\u524d\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7af6\u5408\u306e\u5931\u6557\u3084\u696d\u754c\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>2. \u7af6\u5408\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u624b\u6cd5<\/h2>\n<p>\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u7684\u306a\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7406\u89e3\u3057\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>2.1 SWOT\u5206\u6790<\/h3>\n<p>SWOT\u5206\u6790\u306f\u3001\u7af6\u5408\u4f01\u696d\u306e\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u304c\u53d6\u308b\u3079\u304d\u6226\u7565\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>2.1.1 \u7af6\u5408\u306eSWOT\u5206\u6790\u306e\u5b9f\u4f8b<\/h4>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u98f2\u6599\u30e1\u30fc\u30ab\u30fc\u306e\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u3001SWOT\u5206\u6790\u3092\u4f7f\u7528\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6574\u7406\u3067\u304d\u307e\u3059\uff1a<br \/>\n\u5f37\u307f\uff1a\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u5e83\u7bc4\u306a\u6d41\u901a\u7db2\u3001\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1<br \/>\n\u5f31\u307f\uff1a\u65b0\u88fd\u54c1\u958b\u767a\u306e\u9045\u308c\u3001\u30b3\u30b9\u30c8\u9ad8<br \/>\n\u6a5f\u4f1a\uff1a\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u307e\u308a\u3001\u6d77\u5916\u5e02\u5834\u306e\u62e1\u5927<br \/>\n\u8105\u5a01\uff1a\u65b0\u8208\u4f01\u696d\u306e\u767b\u5834\u3001\u539f\u6750\u6599\u306e\u4fa1\u683c\u9ad8\u9a30<br \/>\nSWOT\u5206\u6790\u306b\u3088\u308a\u3001\u7af6\u5408\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306e\u5bfe\u5fdc\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2.2 \u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n<p>\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u7af6\u5408\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f5\u3064\u306e\u529b\uff08\u696d\u754c\u5185\u7af6\u4e89\u3001\u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b\u3001\u9867\u5ba2\u306e\u4ea4\u6e09\u529b\u3001\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\u3001\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\uff09\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u696d\u754c\u5185\u3067\u306e\u7af6\u4e89\u529b\u3084\u53c2\u5165\u969c\u58c1\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>2.2.1 \u696d\u754c\u306e\u7af6\u4e89\u529b\u3092\u6e2c\u308b5\u3064\u306e\u529b<\/h4>\n<p>\u696d\u754c\u5185\u7af6\u4e89\uff1a\u7af6\u5408\u4f01\u696d\u540c\u58eb\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3092\u8a55\u4fa1\u3002<br \/>\n\u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b\uff1a\u539f\u6750\u6599\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f9b\u7d66\u8005\u304c\u6301\u3064\u4ea4\u6e09\u529b\u3092\u8a55\u4fa1\u3002<br \/>\n\u9867\u5ba2\u306e\u4ea4\u6e09\u529b\uff1a\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u6301\u3064\u4ea4\u6e09\u529b\u3092\u8a55\u4fa1\u3002<br \/>\n\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\uff1a\u65b0\u305f\u306a\u7af6\u5408\u304c\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3002<br \/>\n\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\uff1a\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4ee3\u308f\u308b\u9078\u629e\u80a2\u304c\u3069\u308c\u3060\u3051\u5b58\u5728\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3002<br \/>\n\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4f01\u696d\u304c\u3069\u306e\u7a0b\u5ea6\u306e\u7af6\u4e89\u5727\u529b\u3092\u53d7\u3051\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2.3 \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790<\/h3>\n<p>\u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790\u306f\u3001\u7af6\u5408\u304c\u5e02\u5834\u3067\u5360\u3081\u3066\u3044\u308b\u5272\u5408\u3092\u8abf\u3079\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u3069\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3044\u308b\u304b\u3001\u3069\u308c\u3060\u3051\u7af6\u4e89\u529b\u304c\u3042\u308b\u304b\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>2.3.1 \u5e02\u5834\u30b7\u30a7\u30a2\u306e\u8a08\u7b97\u65b9\u6cd5<\/h4>\n<p>\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\uff1a<br \/>\n\u5e02\u5834\u30b7\u30a7\u30a2 = \uff08\u81ea\u793e\u306e\u58f2\u4e0a \/ \u696d\u754c\u5168\u4f53\u306e\u58f2\u4e0a\uff09 \u00d7 100<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u305f\u969b\u306e\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>3. \u7af6\u5408\u5206\u6790\u306e\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\u7af6\u5408\u5206\u6790\u3092\u5b9f\u969b\u306b\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>3.1 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