{"id":141010,"date":"2025-11-30T09:47:39","date_gmt":"2025-11-30T00:47:39","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=141010"},"modified":"2025-11-30T09:47:53","modified_gmt":"2025-11-30T00:47:53","slug":"what-is-kyosei-2","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/30\/what-is-kyosei-2\/","title":{"rendered":"\u5171\u751f\u3068\u306f\uff1f\u610f\u5473\u3084\u7a2e\u985e\u3001\u73fe\u4ee3\u793e\u4f1a\u3067\u306e\u91cd\u8981\u6027\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u5171\u751f\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u81ea\u7136\u754c\u3084\u793e\u4f1a\u3001\u4f01\u696d\u6d3b\u52d5\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5171\u751f\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u3084\u7a2e\u985e\u3001\u73fe\u4ee3\u793e\u4f1a\u3067\u306e\u91cd\u8981\u6027\u3001\u5177\u4f53\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u8a00\u8449\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u5185\u5bb9\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

1. \u5171\u751f\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1-1. \u4e00\u822c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u5171\u751f\u300d\u3068\u306f\u3001\u7570\u306a\u308b\u5b58\u5728\u304c\u4e92\u3044\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u5408\u3044\u306a\u304c\u3089\u5171\u306b\u751f\u304d\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u751f\u7269\u5b66\u306e\u7528\u8a9e\u3068\u3057\u3066\u3082\u4f7f\u308f\u308c\u3001\u7570\u306a\u308b\u7a2e\u304c\u4e92\u3044\u306b\u5229\u76ca\u3092\u5f97\u306a\u304c\u3089\u751f\u6d3b\u3059\u308b\u95a2\u4fc2\u3092\u8868\u3057\u307e\u3059\u3002 <\/p>\n

1-2. \u793e\u4f1a\u7684\u306a\u610f\u5473<\/h3>\n

\u4eba\u9593\u793e\u4f1a\u306b\u304a\u3051\u308b\u5171\u751f\u306f\u3001\u591a\u69d8\u306a\u4fa1\u5024\u89b3\u3084\u6587\u5316\u3001\u500b\u6027\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u3001\u5171\u306b\u751f\u6d3b\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5730\u57df\u793e\u4f1a\u3067\u306e\u591a\u4e16\u4ee3\u5171\u751f\u3084\u3001\u7570\u6587\u5316\u9593\u306e\u5171\u751f\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 <\/p>\n

1-3. \u7279\u5fb4<\/h3>\n

\u5171\u751f\u306e\u7279\u5fb4\u306f\u3001\u5358\u306a\u308b\u5171\u5b58\u3067\u306f\u306a\u304f\u3001\u4e92\u3044\u306b\u5229\u76ca\u3084\u5f71\u97ff\u3092\u4e0e\u3048\u5408\u3046\u95a2\u4fc2\u3067\u3042\u308b\u70b9\u3067\u3059\u3002\u5229\u5bb3\u304c\u4e00\u65b9\u7684\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

2. \u5171\u751f\u306e\u7a2e\u985e<\/h2>\n

2-1. \u751f\u7269\u5b66\u306b\u304a\u3051\u308b\u5171\u751f<\/h3>\n

\u751f\u7269\u5b66\u3067\u306f\u3001\u5171\u751f\u306f\u300c\u4e92\u6075\u7684\u5171\u751f\u300d\u300c\u7247\u5229\u5171\u751f\u300d\u300c\u5bc4\u751f\u300d\u306e3\u3064\u306b\u5927\u304d\u304f\u5206\u3051\u3089\u308c\u307e\u3059\u3002 - \u4e92\u6075\u7684\u5171\u751f\uff1a\u53cc\u65b9\u306b\u5229\u76ca\u304c\u3042\u308b\u95a2\u4fc2\uff08\u4f8b\uff1a\u82b1\u3068\u30cf\u30c1\u306e\u95a2\u4fc2\uff09 - \u7247\u5229\u5171\u751f\uff1a\u4e00\u65b9\u306b\u5229\u76ca\u304c\u3042\u308a\u3001\u3082\u3046\u4e00\u65b9\u306f\u5f71\u97ff\u3092\u53d7\u3051\u306a\u3044\u95a2\u4fc2\uff08\u4f8b\uff1a\u30b5\u30f3\u30b4\u3068\u9b5a\u306e\u95a2\u4fc2\uff09 - \u5bc4\u751f\uff1a\u4e00\u65b9\u304c\u5229\u76ca\u3092\u5f97\u3066\u3001\u3082\u3046\u4e00\u65b9\u306b\u4e0d\u5229\u76ca\u304c\u3042\u308b\u95a2\u4fc2\uff08\u4f8b\uff1a\u30c0\u30cb\u3068\u54fa\u4e73\u985e\uff09 <\/p>\n

2-2. \u793e\u4f1a\u306b\u304a\u3051\u308b\u5171\u751f<\/h3>\n

\u793e\u4f1a\u7684\u306a\u5171\u751f\u306f\u3001\u591a\u69d8\u306a\u500b\u6027\u3084\u6587\u5316\u3001\u969c\u5bb3\u3092\u6301\u3064\u4eba\u3005\u3084\u9ad8\u9f62\u8005\u306a\u3069\u304c\u4e92\u3044\u306b\u5c0a\u91cd\u3057\u5408\u3044\u306a\u304c\u3089\u751f\u6d3b\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u5171\u751f\u793e\u4f1a\u306e\u5b9f\u73fe\u306b\u306f\u3001\u4e92\u3044\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u8abf\u548c\u3092\u56f3\u308b\u4ed5\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

2-3. \u4f01\u696d\u30fb\u7d4c\u6e08\u306b\u304a\u3051\u308b\u5171\u751f<\/h3>\n

\u4f01\u696d\u9593\u3084\u4f01\u696d\u3068\u5730\u57df\u793e\u4f1a\u306e\u95a2\u4fc2\u3067\u3082\u5171\u751f\u306f\u91cd\u8981\u3067\u3059\u3002CSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u6d3b\u52d5\u3084\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u5171\u751f\u95a2\u4fc2\u306a\u3069\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u901a\u3058\u3066\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u3092\u652f\u3048\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002 <\/p>\n

3. \u5171\u751f\u306e\u91cd\u8981\u6027<\/h2>\n

3-1. \u81ea\u7136\u74b0\u5883\u3067\u306e\u91cd\u8981\u6027<\/h3>\n

\u751f\u614b\u7cfb\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5171\u751f\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u7570\u306a\u308b\u751f\u7269\u304c\u5171\u751f\u3059\u308b\u3053\u3068\u3067\u3001\u98df\u7269\u9023\u9396\u3084\u751f\u614b\u7cfb\u30b5\u30fc\u30d3\u30b9\u304c\u5b89\u5b9a\u3057\u3001\u4eba\u9593\u793e\u4f1a\u3082\u6069\u6075\u3092\u53d7\u3051\u307e\u3059\u3002 <\/p>\n

3-2. \u793e\u4f1a\u306b\u304a\u3051\u308b\u91cd\u8981\u6027<\/h3>\n

\u591a\u69d8\u6027\u304c\u9ad8\u307e\u308b\u73fe\u4ee3\u793e\u4f1a\u3067\u306f\u3001\u5171\u751f\u306e\u7cbe\u795e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7570\u306a\u308b\u6587\u5316\u3084\u4fa1\u5024\u89b3\u3092\u5c0a\u91cd\u3057\u3001\u5171\u306b\u751f\u6d3b\u3059\u308b\u3053\u3068\u3067\u3001\u4e89\u3044\u3084\u5b64\u7acb\u3092\u9632\u304e\u3001\u793e\u4f1a\u306e\u8abf\u548c\u3092\u4fc3\u3057\u307e\u3059\u3002 <\/p>\n

3-3. \u7d4c\u6e08\u30fb\u4f01\u696d\u6d3b\u52d5\u3067\u306e\u91cd\u8981\u6027<\/h3>\n

\u4f01\u696d\u304c\u5730\u57df\u793e\u4f1a\u3084\u4ed6\u4f01\u696d\u3068\u5171\u751f\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u74b0\u5883\u4fdd\u8b77\u3084\u793e\u4f1a\u8ca2\u732e\u6d3b\u52d5\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002 <\/p>\n

4. \u5171\u751f\u306e\u5177\u4f53\u4f8b<\/h2>\n

4-1. \u751f\u7269\u306e\u5171\u751f\u306e\u4f8b<\/h3>\n

- \u30df\u30c4\u30d0\u30c1\u3068\u82b1\uff1a\u30df\u30c4\u30d0\u30c1\u306f\u871c\u3092\u5f97\u3066\u3001\u82b1\u306f\u53d7\u7c89\u3055\u308c\u308b - \u30b5\u30f3\u30b4\u3068\u85fb\u985e\uff1a\u85fb\u985e\u306f\u5149\u5408\u6210\u3067\u6804\u990a\u3092\u4f9b\u7d66\u3057\u3001\u30b5\u30f3\u30b4\u306f\u4f4f\u51e6\u3092\u63d0\u4f9b\u3059\u308b <\/p>\n

4-2. \u793e\u4f1a\u7684\u306a\u5171\u751f\u306e\u4f8b<\/h3>\n

- \u9ad8\u9f62\u8005\u65bd\u8a2d\u3068\u5730\u57df\u4f4f\u6c11\u306e\u4ea4\u6d41\u6d3b\u52d5 - \u591a\u6587\u5316\u5171\u751f\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u5916\u56fd\u4eba\u652f\u63f4\u6d3b\u52d5 <\/p>\n

4-3. \u4f01\u696d\u306e\u5171\u751f\u306e\u4f8b<\/h3>\n

- \u74b0\u5883\u914d\u616e\u578b\u88fd\u54c1\u306e\u958b\u767a\u306b\u3088\u308b\u6d88\u8cbb\u8005\u3068\u306e\u5171\u751f - \u5730\u57df\u8ca2\u732e\u6d3b\u52d5\u3084\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u306b\u3088\u308b\u5730\u57df\u793e\u4f1a\u3068\u306e\u5171\u751f <\/p>\n

5. \u5171\u751f\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

5-1. \u76f8\u4e92\u7406\u89e3\u3092\u6df1\u3081\u308b<\/h3>\n

\u5171\u751f\u306e\u57fa\u672c\u306f\u3001\u4e92\u3044\u306e\u7acb\u5834\u3084\u4fa1\u5024\u89b3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5bfe\u8a71\u3084\u60c5\u5831\u5171\u6709\u3092\u901a\u3058\u3066\u3001\u304a\u4e92\u3044\u306e\u9055\u3044\u3092\u53d7\u3051\u5165\u308c\u308b\u59ff\u52e2\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

5-2. \u5229\u76ca\u3092\u5171\u6709\u3059\u308b<\/h3>\n

\u5171\u751f\u3067\u306f\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u5229\u76ca\u3092\u4eab\u53d7\u3067\u304d\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u304c\u5927\u5207\u3067\u3059\u3002\u751f\u7269\u9593\u306e\u5171\u751f\u3067\u3082\u3001\u793e\u4f1a\u7684\u5171\u751f\u3067\u3082\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002 <\/p>\n

5-3. \u6301\u7d9a\u53ef\u80fd\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/h3>\n

\u5171\u751f\u306f\u77ed\u671f\u7684\u306a\u95a2\u4fc2\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306b\u7dad\u6301\u3067\u304d\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u74b0\u5883\u3084\u793e\u4f1a\u3001\u7d4c\u6e08\u306b\u914d\u616e\u3057\u305f\u884c\u52d5\u3092\u901a\u3058\u3066\u3001\u5171\u751f\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u307e\u3059\u3002 <\/p>\n

6. \u5171\u751f\u306b\u95a2\u9023\u3059\u308b\u8a00\u8449<\/h2>\n

6-1. \u5171\u5b58\u3068\u306e\u9055\u3044<\/h3>\n

\u5171\u5b58\u306f\u300c\u5358\u306b\u4e00\u7dd2\u306b\u5b58\u5728\u3059\u308b\u300d\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u4e92\u3044\u306e\u5229\u76ca\u3084\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b\u5171\u751f\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u5171\u751f\u306f\u3088\u308a\u7a4d\u6975\u7684\u3067\u76f8\u4e92\u7684\u306a\u95a2\u4fc2\u3092\u6307\u3057\u307e\u3059\u3002 <\/p>\n

6-2. \u5354\u50cd\u3068\u306e\u95a2\u4fc2<\/h3>\n

\u5354\u50cd\u306f\u300c\u5171\u306b\u50cd\u304f\u3053\u3068\u300d\u3092\u6307\u3057\u307e\u3059\u304c\u3001\u5171\u751f\u306f\u751f\u6d3b\u3084\u74b0\u5883\u5168\u4f53\u306b\u304a\u3051\u308b\u76f8\u4e92\u95a2\u4fc2\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u5354\u50cd\u306f\u5171\u751f\u306e\u4e00\u90e8\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

6-3. \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u306e\u95a2\u4fc2<\/h3>\n

\u5171\u751f\u306e\u6982\u5ff5\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u3084\u74b0\u5883\u3092\u7bc9\u304f\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u81ea\u7136\u74b0\u5883\u3084\u793e\u4f1a\u3001\u7d4c\u6e08\u6d3b\u52d5\u306b\u304a\u3044\u3066\u5171\u751f\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u5b89\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002 <\/p>\n

7. \u307e\u3068\u3081<\/h2>\n

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