{"id":14009,"date":"2025-01-06T16:21:51","date_gmt":"2025-01-06T07:21:51","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=14009"},"modified":"2025-01-06T16:23:12","modified_gmt":"2025-01-06T07:23:12","slug":"rfm-analysis-marketing-strategy","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/06\/rfm-analysis-marketing-strategy\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"

RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u57fa\u306b\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3067\u3001\u7279\u306b\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u3001Recency\uff08\u6700\u8fd1\u306e\u8cfc\u8cb7\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u8981\u7d20\u3092\u8ef8\u306b\u9867\u5ba2\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. RFM\u5206\u6790\u3068\u306f\uff1f<\/h2>\n

RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u3092\u300cRecency\uff08\u6700\u8fd1\u306e\u8cfc\u5165\uff09\u300d\u3001\u300cFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u300d\u3001\u300cMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u300d\u3068\u3044\u30463\u3064\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u8a55\u4fa1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

1.1 RFM\u306e3\u3064\u306e\u8981\u7d20\u3068\u306f\uff1f<\/h3>\n

RFM\u5206\u6790\u306e\u6838\u5fc3\u3068\u306a\u308b\u306e\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002
\nRecency\uff08\u6700\u8fd1\u306e\u8cfc\u5165\uff09: \u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u304b\u3089\u306e\u7d4c\u904e\u6642\u9593\u3002
\nFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09: \u9867\u5ba2\u304c\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u4f55\u56de\u8cfc\u5165\u3057\u305f\u304b\u3002
\nMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09: \u9867\u5ba2\u304c\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u3069\u308c\u3060\u3051\u306e\u91d1\u984d\u3092\u4f7f\u3063\u305f\u304b\u3002
\n\u3053\u308c\u30893\u3064\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u3069\u306e\u9867\u5ba2\u304c\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. RFM\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h2>\n

RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6b21\u306b\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

2.1 \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h3>\n

RFM\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u304c\u542b\u307e\u308c\u307e\u3059\uff1a
\n\u8cfc\u8cb7\u65e5\u6642: \u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u4ed8\u3002
\n\u8cfc\u5165\u983b\u5ea6: \u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\u306b\u4f55\u56de\u8cfc\u5165\u3057\u305f\u304b\u3002
\n\u8cfc\u5165\u91d1\u984d: \u9867\u5ba2\u304c\u652f\u6255\u3063\u305f\u91d1\u984d\u306e\u5408\u8a08\u3002
\n\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u307e\u305a\u306f\u3053\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

2.2 RFM\u30b9\u30b3\u30a2\u306e\u8a08\u7b97<\/h3>\n

\u6b21\u306b\u3001\u5404\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u300cRecency\u300d\u300cFrequency\u300d\u300cMonetary\u300d\u306e\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u901a\u5e38\u3001\u30b9\u30b3\u30a2\u306f1\u304b\u30895\u307e\u3067\u306e\u6bb5\u968e\u3067\u8a55\u4fa1\u3055\u308c\u3001\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u307b\u3069\u3001\u305d\u306e\u9867\u5ba2\u306f\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u3055\u308c\u307e\u3059\u3002
\nRecency: \u6700\u8fd1\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u9ad8\u30b9\u30b3\u30a2\uff085\uff09\u3092\u4e0e\u3048\u3001\u8cfc\u5165\u304b\u3089\u6642\u9593\u304c\u7d4c\u904e\u3057\u305f\u9867\u5ba2\u306f\u4f4e\u30b9\u30b3\u30a2\uff081\uff09\u3092\u4e0e\u3048\u307e\u3059\u3002
\nFrequency: \u3088\u304f\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u306f\u9ad8\u30b9\u30b3\u30a2\uff085\uff09\u3092\u4e0e\u3048\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u306f\u4f4e\u30b9\u30b3\u30a2\uff081\uff09\u3092\u4e0e\u3048\u307e\u3059\u3002
\nMonetary: \u9ad8\u3044\u91d1\u984d\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u306b\u306f\u9ad8\u30b9\u30b3\u30a2\uff085\uff09\u3092\u4e0e\u3048\u3001\u5c11\u984d\u306e\u9867\u5ba2\u306b\u306f\u4f4e\u30b9\u30b3\u30a2\uff081\uff09\u3092\u4e0e\u3048\u307e\u3059\u3002
\n\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u9867\u5ba2\u3054\u3068\u306bRFM\u30b9\u30b3\u30a2\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n

2.3 \u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n

RFM\u30b9\u30b3\u30a2\u304c\u8a08\u7b97\u3055\u308c\u305f\u3089\u3001\u9867\u5ba2\u3092\u3044\u304f\u3064\u304b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001RFM\u30b9\u30b3\u30a2\u304c\u3059\u3079\u30665\u306e\u9867\u5ba2\u306f\u300c\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u300d\u3068\u3057\u3066\u5206\u985e\u3057\u3001\u3053\u308c\u3089\u306e\u9867\u5ba2\u306b\u7279\u5225\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n

2.3.1 \u9ad8\u4fa1\u5024\u9867\u5ba2\uff08\u6700\u4e0a\u7d1a\u9867\u5ba2\uff09<\/h4>\n

RFM\u30b9\u30b3\u30a2\u304c\u3059\u3079\u3066\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u4eca\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n

2.3.2 \u4e2d\u7a0b\u5ea6\u306e\u4fa1\u5024\u9867\u5ba2<\/h4>\n

\u4e2d\u7a0b\u5ea6\u306e\u30b9\u30b3\u30a2\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3088\u3063\u3066\u9ad8\u4fa1\u5024\u9867\u5ba2\u306b\u80b2\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n

2.3.3 \u4f4e\u4fa1\u5024\u9867\u5ba2<\/h4>\n

\u4f4e\u30b9\u30b3\u30a2\u306e\u9867\u5ba2\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u306a\u3069\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

3. RFM\u5206\u6790\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n

RFM\u5206\u6790\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u3001\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u304b\u3059\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001RFM\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

3.1 \u9867\u5ba2\u306e\u518d\u6d3b\u6027\u5316<\/h3>\n

RFM\u5206\u6790\u3067\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\uff08Recency\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u9867\u5ba2\uff09\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u3092\u884c\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3084\u7279\u5225\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u518d\u8cfc\u5165\u306e\u52d5\u6a5f\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.2 \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5f37\u5316<\/h3>\n

\u9ad8\u3044Monetary\u30b9\u30b3\u30a2\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u9ad8\u3044\u8cfc\u8cb7\u91d1\u984d\u3092\u793a\u3059\u305f\u3081\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u6349\u3048\u3001\u3055\u3089\u306b\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002VIP\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u3001\u5c02\u7528\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.3 \u7121\u99c4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/h3>\n

\u4f4e\u4fa1\u5024\u9867\u5ba2\u3078\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3001\u52b9\u7387\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002RFM\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u3092\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n

4. RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n

RFM\u5206\u6790\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n

4.1 \u30e1\u30ea\u30c3\u30c8<\/h3>\n

\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7ba1\u7406: \u9867\u5ba2\u3092\u4fa1\u5024\u5225\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002
\nROI\u306e\u5411\u4e0a: \u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\u518d\u8cfc\u5165\u4fc3\u9032: \u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u57fa\u3065\u304f\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

4.2 \u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n

\u30c7\u30fc\u30bf\u4f9d\u5b58: RFM\u5206\u6790\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u884c\u3046\u305f\u3081\u3001\u6b63\u78ba\u3067\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u4e0d\u5b8c\u5168\u306a\u5834\u5408\u3001\u5206\u6790\u7d50\u679c\u304c\u4e0d\u6b63\u78ba\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002
\n\u52d5\u614b\u7684\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u304c\u96e3\u3057\u3044: \u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u6642\u6298\u6025\u6fc0\u306b\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001RFM\u5206\u6790\u306f\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3059\u308b\u305f\u3081\u3001\u52d5\u614b\u7684\u306a\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

5. \u307e\u3068\u3081<\/h2>\n

RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u306b\u96c6\u4e2d\u3055\u305b\u3001\u52b9\u7387\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u518d\u6d3b\u6027\u5316\u3084\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5f37\u5316\u306a\u3069\u3001RFM\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u57fa\u306b\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3067\u3001\u7279\u306b\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u3001Recency\uff08\u6700\u8fd1\u306e\u8cfc\u8cb7\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u8981\u7d20\u3092\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-14009","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=14009"}],"version-history":[{"count":3,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14009\/revisions"}],"predecessor-version":[{"id":14012,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/14009\/revisions\/14012"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=14009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=14009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=14009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}