{"id":139565,"date":"2025-11-27T22:33:13","date_gmt":"2025-11-27T13:33:13","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=139565"},"modified":"2025-11-27T22:33:28","modified_gmt":"2025-11-27T13:33:28","slug":"what-is-control-experiment","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/27\/what-is-control-experiment\/","title":{"rendered":"\u5bfe\u7167\u5b9f\u9a13\u3068\u306f\uff5c\u610f\u5473\u30fb\u76ee\u7684\u30fb\u5177\u4f53\u4f8b\u307e\u3067\u308f\u304b\u308b\u5b8c\u5168\u30ac\u30a4\u30c9\u3010\u521d\u5fc3\u8005\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3011"},"content":{"rendered":"

\u5bfe\u7167\u5b9f\u9a13\u3068\u306f\u3001\u3042\u308b\u8981\u56e0\u304c\u7d50\u679c\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u3001\u6bd4\u8f03\u5bfe\u8c61\u3068\u306a\u308b\u300c\u5bfe\u7167\u7fa4\u300d\u3068\u3001\u8981\u56e0\u3092\u64cd\u4f5c\u3057\u305f\u300c\u5b9f\u9a13\u7fa4\u300d\u3092\u7528\u610f\u3057\u3066\u5dee\u3092\u691c\u8a3c\u3059\u308b\u5b9f\u9a13\u624b\u6cd5\u3067\u3059\u3002\u79d1\u5b66\u30fb\u533b\u7642\u30fb\u6559\u80b2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u5206\u91ce\u3067\u7528\u3044\u3089\u308c\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u6b63\u78ba\u306a\u7d50\u679c\u3092\u5c0e\u304d\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5bfe\u7167\u5b9f\u9a13\u306e\u610f\u5473\u3001\u76ee\u7684\u3001\u624b\u9806\u3001\u5b9f\u4f8b\u3001\u6ce8\u610f\u70b9\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

<\/p>\n

1. \u5bfe\u7167\u5b9f\u9a13\u3068\u306f<\/h2>\n

<\/html> <\/p>\n

1-1. \u5bfe\u7167\u5b9f\u9a13\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

<\/html> \u5bfe\u7167\u5b9f\u9a13\u3068\u306f\u3001\u7279\u5b9a\u306e\u8981\u56e0\uff08\u72ec\u7acb\u5909\u6570\uff09\u3060\u3051\u3092\u5909\u5316\u3055\u305b\u3001\u305d\u306e\u5f71\u97ff\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5b9f\u9a13\u65b9\u6cd5\u3067\u3059\u3002\u5b9f\u9a13\u7fa4\u306b\u306f\u64cd\u4f5c\u3092\u52a0\u3048\u3001\u5bfe\u7167\u7fa4\u306b\u306f\u52a0\u3048\u306a\u3044\u3053\u3068\u3067\u3001\u5dee\u306e\u539f\u56e0\u3092\u4e00\u3064\u306b\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n

1-2. \u5b9f\u9a13\u7fa4\u3068\u5bfe\u7167\u7fa4\u306e\u5f79\u5272<\/h3>\n

<\/html> \u5b9f\u9a13\u7fa4\u306f\u8abf\u3079\u305f\u3044\u6761\u4ef6\u3092\u5909\u5316\u3055\u305b\u305f\u7fa4\u3001\u5bfe\u7167\u7fa4\u306f\u305d\u306e\u307e\u307e\u306e\u72b6\u614b\u3092\u4fdd\u6301\u3059\u308b\u7fa4\u3067\u3059\u3002\u3053\u306e2\u3064\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u7d50\u679c\u306e\u5dee\u304c\u3069\u306e\u8981\u56e0\u306b\u3088\u308b\u3082\u306e\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002 <\/p>\n

1-3. \u306a\u305c\u5bfe\u7167\u5b9f\u9a13\u304c\u79d1\u5b66\u3067\u91cd\u8996\u3055\u308c\u308b\u306e\u304b<\/h3>\n

<\/html> \u5bfe\u7167\u5b9f\u9a13\u306f\u300c\u539f\u56e0\u3068\u7d50\u679c\u306e\u95a2\u4fc2\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u7d50\u8ad6\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u79d1\u5b66\u7814\u7a76\u3067\u6975\u3081\u3066\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002\u5916\u90e8\u8981\u56e0\u306e\u5f71\u97ff\u3092\u6392\u9664\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n

2. \u5bfe\u7167\u5b9f\u9a13\u306e\u76ee\u7684<\/h2>\n

<\/html> <\/p>\n

2-1. \u7279\u5b9a\u8981\u56e0\u306e\u5f71\u97ff\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n

<\/html> \u591a\u304f\u306e\u8981\u56e0\u304c\u7d61\u307f\u5408\u3046\u72b6\u6cc1\u3067\u3082\u3001\u5bfe\u7167\u5b9f\u9a13\u306b\u3088\u3063\u3066\u300c\u672c\u5f53\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u8981\u56e0\u300d\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u533b\u7642\u3084\u751f\u7269\u5b66\u306e\u57fa\u790e\u7814\u7a76\u3067\u7279\u306b\u91cd\u8996\u3055\u308c\u307e\u3059\u3002 <\/p>\n

2-2. \u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/h3>\n

<\/html> \u5bfe\u7167\u7fa4\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u3067\u3001\u5076\u7136\u306b\u3088\u308b\u7d50\u679c\u3084\u5916\u90e8\u306e\u5f71\u97ff\u3092\u6700\u5c0f\u5316\u3057\u3001\u5b9f\u9a13\u7d50\u679c\u306e\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002 <\/p>\n

2-3. \u504f\u308a\uff08\u30d0\u30a4\u30a2\u30b9\uff09\u306e\u6392\u9664<\/h3>\n

<\/html> \u5b9f\u9a13\u8005\u306e\u601d\u3044\u8fbc\u307f\u3084\u74b0\u5883\u306e\u5dee\u7570\u306b\u3088\u308b\u30d0\u30a4\u30a2\u30b9\u3092\u6e1b\u3089\u305b\u308b\u305f\u3081\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

3. \u5bfe\u7167\u5b9f\u9a13\u306e\u624b\u9806<\/h2>\n

<\/html> <\/p>\n

3-1. \u8abf\u3079\u305f\u3044\u8981\u56e0\u306e\u7279\u5b9a<\/h3>\n

<\/html> \u307e\u305a\u3001\u3069\u306e\u8981\u56e0\u304c\u7d50\u679c\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3044\u306e\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002 <\/p>\n

3-2. \u5b9f\u9a13\u7fa4\u3068\u5bfe\u7167\u7fa4\u306e\u8a2d\u5b9a<\/h3>\n

<\/html> \u6b21\u306b\u3001\u6761\u4ef6\u3092\u5909\u5316\u3055\u305b\u308b\u7fa4\uff08\u5b9f\u9a13\u7fa4\uff09\u3068\u3001\u5909\u5316\u3055\u305b\u306a\u3044\u7fa4\uff08\u5bfe\u7167\u7fa4\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002 <\/p>\n

3-3. \u5b9f\u9a13\u6761\u4ef6\u3092\u3067\u304d\u308b\u9650\u308a\u540c\u3058\u306b\u3059\u308b<\/h3>\n

<\/html> \u5fc5\u8981\u306a\u306e\u306f\u300c\u9055\u3044\u306f\u8abf\u3079\u305f\u3044\u8981\u56e0\u3060\u3051\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3059\u3002\u305d\u308c\u4ee5\u5916\u306e\u6761\u4ef6\u306f\u7d71\u4e00\u3057\u307e\u3059\u3002 <\/p>\n

3-4. \u6e2c\u5b9a\u3068\u8a18\u9332<\/h3>\n

<\/html> \u6761\u4ef6\u8a2d\u5b9a\u5f8c\u3001\u7d50\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u8a18\u9332\u3057\u307e\u3059\u3002 <\/p>\n

3-5. \u7d50\u679c\u306e\u6bd4\u8f03\u3068\u8003\u5bdf<\/h3>\n

<\/html> \u5b9f\u9a13\u7fa4\u3068\u5bfe\u7167\u7fa4\u306e\u5dee\u7570\u3092\u6bd4\u8f03\u3057\u3001\u305d\u306e\u8981\u56e0\u304c\u7d50\u679c\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002 <\/p>\n

4. \u5bfe\u7167\u5b9f\u9a13\u306e\u5177\u4f53\u4f8b<\/h2>\n

<\/html> <\/p>\n

4-1. \u7406\u79d1\u306e\u6388\u696d\u3067\u3088\u304f\u3042\u308b\u4f8b\uff08\u690d\u7269\u306e\u6210\u9577\uff09<\/h3>\n

<\/html> \u690d\u7269\u306e\u6210\u9577\u306b\u5149\u304c\u5fc5\u8981\u304b\u8abf\u3079\u308b\u5834\u5408\u3001\u5149\u3042\u308a\u306e\u690d\u7269\uff08\u5b9f\u9a13\u7fa4\uff09\u3068\u5149\u306a\u3057\u306e\u690d\u7269\uff08\u5bfe\u7167\u7fa4\uff09\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u4e21\u8005\u3067\u7570\u306a\u308b\u6761\u4ef6\u3092\u300c\u5149\u300d\u3060\u3051\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d50\u679c\u306e\u9055\u3044\u304c\u5149\u306e\u5f71\u97ff\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002 <\/p>\n

4-2. \u533b\u5b66\u7814\u7a76\u306b\u304a\u3051\u308b\u4f8b\uff08\u85ac\u306e\u52b9\u679c\u691c\u8a3c\uff09<\/h3>\n

<\/html> \u65b0\u85ac\u306e\u52b9\u679c\u3092\u78ba\u304b\u3081\u308b\u305f\u3081\u3001\u85ac\u3092\u6295\u4e0e\u3059\u308b\u7fa4\uff08\u5b9f\u9a13\u7fa4\uff09\u3068\u507d\u85ac\uff08\u30d7\u30e9\u30bb\u30dc\uff09\u3092\u6295\u4e0e\u3059\u308b\u7fa4\uff08\u5bfe\u7167\u7fa4\uff09\u306b\u5206\u3051\u3001\u52b9\u679c\u306e\u5dee\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u85ac\u305d\u306e\u3082\u306e\u306e\u52b9\u679c\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n

4-3. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b\uff08A\/B\u30c6\u30b9\u30c8\uff09<\/h3>\n

<\/html> Web\u30b5\u30a4\u30c8\u306e\u30dc\u30bf\u30f3\u8272\u304c\u30af\u30ea\u30c3\u30af\u7387\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u8abf\u3079\u308b\u5834\u5408\u3001\u8d64\u8272\u30dc\u30bf\u30f3\uff08\u5b9f\u9a13\u7fa4\uff09\u3068\u5f93\u6765\u306e\u9752\u8272\u30dc\u30bf\u30f3\uff08\u5bfe\u7167\u7fa4\uff09\u3092\u6bd4\u8f03\u3057\u3066\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002 <\/p>\n

5. \u5bfe\u7167\u5b9f\u9a13\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n

<\/html> <\/p>\n

5-1. \u539f\u56e0\u3068\u7d50\u679c\u304c\u660e\u78ba\u306b\u306a\u308b<\/h3>\n

<\/html> \u5f71\u97ff\u3057\u3066\u3044\u308b\u8981\u56e0\u3092\u3072\u3068\u3064\u306b\u7d5e\u308b\u3053\u3068\u3067\u3001\u7d50\u8ad6\u306b\u8aac\u5f97\u529b\u304c\u751f\u307e\u308c\u307e\u3059\u3002 <\/p>\n

5-2. \u518d\u73fe\u6027\u304c\u9ad8\u304f\u4fe1\u983c\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u308b<\/h3>\n

<\/html> \u6761\u4ef6\u3092\u53b3\u5bc6\u306b\u7ba1\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u5225\u306e\u7814\u7a76\u8005\u304c\u540c\u3058\u7d50\u679c\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 <\/p>\n

5-3. \u5fdc\u7528\u7bc4\u56f2\u304c\u5e83\u3044<\/h3>\n

<\/html> \u79d1\u5b66\u7814\u7a76\u3060\u3051\u3067\u306a\u304f\u3001\u6559\u80b2\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u533b\u7642\u306a\u3069\u5e45\u5e83\u3044\u5206\u91ce\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n

6. \u5bfe\u7167\u5b9f\u9a13\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u30fb\u6ce8\u610f\u70b9<\/h2>\n

<\/html> <\/p>\n

6-1. \u73fe\u5b9f\u74b0\u5883\u306e\u8907\u96d1\u3055\u3092\u518d\u73fe\u3057\u306b\u304f\u3044<\/h3>\n

<\/html> \u5b9f\u9a13\u5ba4\u3067\u306f\u6761\u4ef6\u3092\u7d71\u4e00\u3067\u304d\u307e\u3059\u304c\u3001\u5b9f\u969b\u306e\u74b0\u5883\u3067\u306f\u591a\u304f\u306e\u8981\u56e0\u304c\u7d61\u3080\u305f\u3081\u3001\u7d50\u679c\u304c\u5b8c\u5168\u306b\u4e00\u81f4\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002 <\/p>\n

6-2. \u8a2d\u8a08\u306b\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/h3>\n

<\/html> \u6761\u4ef6\u7ba1\u7406\u3084\u89b3\u5bdf\u306b\u306f\u52b4\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002 <\/p>\n

6-3. \u502b\u7406\u7684\u554f\u984c\u304c\u751f\u3058\u308b\u5834\u5408\u304c\u3042\u308b<\/h3>\n

<\/html> \u7279\u306b\u533b\u7642\u5206\u91ce\u3067\u306f\u3001\u5bfe\u7167\u7fa4\u306b\u6cbb\u7642\u3092\u884c\u308f\u306a\u3044\u3053\u3068\u304c\u502b\u7406\u554f\u984c\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

7. \u5bfe\u7167\u5b9f\u9a13\u3068\u95a2\u9023\u3059\u308b\u7528\u8a9e<\/h2>\n

<\/html> <\/p>\n

7-1. \u72ec\u7acb\u5909\u6570\u3068\u5f93\u5c5e\u5909\u6570<\/h3>\n

<\/html> \u72ec\u7acb\u5909\u6570\u306f\u64cd\u4f5c\u3059\u308b\u8981\u56e0\u3001\u5f93\u5c5e\u5909\u6570\u306f\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u6e2c\u5b9a\u3055\u308c\u308b\u9805\u76ee\u3067\u3059\u3002 <\/p>\n

7-2. \u30e9\u30f3\u30c0\u30e0\u5316<\/h3>\n

<\/html> \u5b9f\u9a13\u7fa4\u3068\u5bfe\u7167\u7fa4\u3092\u7121\u4f5c\u70ba\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u504f\u308a\u3092\u6e1b\u3089\u3057\u307e\u3059\u3002 <\/p>\n

7-3. \u30d7\u30e9\u30bb\u30dc\u52b9\u679c<\/h3>\n

<\/html> \u507d\u85ac\u3067\u3082\u5fc3\u7406\u7684\u8981\u56e0\u3067\u52b9\u679c\u304c\u8868\u308c\u308b\u73fe\u8c61\u3067\u3001\u533b\u5b66\u306e\u5bfe\u7167\u5b9f\u9a13\u3067\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

8. \u307e\u3068\u3081<\/h2>\n

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