{"id":13934,"date":"2025-01-06T14:33:14","date_gmt":"2025-01-06T05:33:14","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=13934"},"modified":"2025-01-06T14:37:55","modified_gmt":"2025-01-06T05:37:55","slug":"aidma-model-marketing","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/06\/aidma-model-marketing\/","title":{"rendered":"AIDMA\u306e\u6cd5\u5247\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>AIDMA\u306e\u6cd5\u5247\uff08\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247\uff09\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u5fc3\u7406\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u793a\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u6cd5\u5247\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001AIDMA\u306e\u6cd5\u5247\u306e\u6982\u8981\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3001\u8a73\u7d30\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>1. AIDMA\u306e\u6cd5\u5247\u3068\u306f\uff1f<\/h2>\n<p>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306e\u6cd5\u5247\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306e\u5fc3\u306e\u52d5\u304d\u30925\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u305f\u6cd5\u5247\u3067\u3059\u3002\u3053\u306e\u6cd5\u5247\u306f\u3001\u5e83\u544a\u3084\u8ca9\u58f2\u4fc3\u9032\u306e\u5206\u91ce\u3067\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002AIDMA\u306f\u3001\u6b21\u306e5\u3064\u306e\u6bb5\u968e\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>\n<div class=\"sc_frame_wrap inline  gray\">\n<div class=\"sc_frame \">\n<div class=\"sc_frame_text\">Attention\uff08\u6ce8\u610f\uff09<br \/>Interest\uff08\u8208\u5473\uff09<br \/>Desire\uff08\u6b32\u6c42\uff09<br \/>Memory\uff08\u8a18\u61b6\uff09<br \/>Action\uff08\u884c\u52d5\uff09<\/div>\n<\/div>\n<\/div>\n<p>\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u6d88\u8cbb\u8005\u306e\u5fc3\u306e\u52d5\u304d\u306b\u5bfe\u5fdc\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>1.1 AIDMA\u306e\u6cd5\u5247\u306e\u767a\u7965<\/h3>\n<p>AIDMA\u306e\u6cd5\u5247\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5e83\u544a\u30de\u30f3\u3067\u3042\u308bE. St. Elmo Lewis\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002\u5f7c\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\u304b\u3092\u793a\u3059\u7406\u8ad6\u3092\u4f5c\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002\u3053\u306e\u6cd5\u5247\u306f\u300119\u4e16\u7d00\u672b\u304b\u308920\u4e16\u7d00\u521d\u982d\u306b\u304b\u3051\u3066\u5e83\u544a\u304c\u6025\u901f\u306b\u767a\u5c55\u3057\u3066\u3044\u305f\u6642\u671f\u306b\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>2. AIDMA\u306e\u6cd5\u5247\u306e\u5404\u6bb5\u968e\u306e\u8a73\u7d30<\/h2>\n<p>AIDMA\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u30925\u6bb5\u968e\u3067\u6349\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u6307\u91dd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>2.1 Attention\uff08\u6ce8\u610f\uff09<\/h3>\n<p>\u6d88\u8cbb\u8005\u304c\u6700\u521d\u306b\u5e83\u544a\u3084\u5546\u54c1\u306b\u6c17\u3065\u304f\u6bb5\u968e\u3067\u3059\u3002\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u6bb5\u968e\u3067\u6d88\u8cbb\u8005\u306e\u76ee\u3092\u5f15\u304d\u3001\u95a2\u5fc3\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h4>2.1.1 \u6ce8\u610f\u3092\u5f15\u304f\u65b9\u6cd5<\/h4>\n<p>\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u8853\u304c\u6709\u52b9\u3067\u3059\uff1a<br \/>\n<strong>\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong><br \/>\n \u5e83\u544a\u304c\u76ee\u7acb\u3064\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30f3\u3057\u3001\u8996\u899a\u7684\u306b\u5f37\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p><strong>\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u5e83\u544a<\/strong><br \/>\n \u5b63\u7bc0\u3084\u6642\u4e8b\u30cd\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30e6\u30cb\u30fc\u30af\u306a\u63d0\u6848<\/strong><br \/>\n \u4ed6\u306e\u5546\u54c1\u3068\u5dee\u5225\u5316\u3059\u308b\u7279\u5fb4\u3092\u5f37\u8abf\u3057\u3001\u76ee\u65b0\u3057\u3055\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u6ce8\u610f\u3092\u5f15\u304d\u307e\u3059\u3002<\/p>\n<h3>2.2 Interest\uff08\u8208\u5473\uff09<\/h3>\n<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u6bb5\u968e\u3067\u3059\u3002\u6ce8\u610f\u3092\u5f15\u3044\u305f\u3060\u3051\u3067\u306f\u8cfc\u5165\u306b\u306f\u81f3\u3089\u305a\u3001\u8208\u5473\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>2.2.1 \u8208\u5473\u3092\u6301\u305f\u305b\u308b\u65b9\u6cd5<\/h4>\n<p>\u6d88\u8cbb\u8005\u304c\u8208\u5473\u3092\u6301\u3064\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a<br \/>\n<strong>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u5f37\u8abf<\/strong><br \/>\n \u88fd\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u304b\u3001\u5177\u4f53\u7684\u306a\u5229\u70b9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/strong><br \/>\n \u5546\u54c1\u306e\u80cc\u666f\u3084\u4f7f\u7528\u65b9\u6cd5\u3092\u7269\u8a9e\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3092\u52d5\u304b\u3057\u3001\u8208\u5473\u3092\u5f15\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30ec\u30d3\u30e5\u30fc\u3084\u53e3\u30b3\u30df\u306e\u6d3b\u7528<\/strong><br \/>\n \u4ed6\u306e\u4eba\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n<h3>2.3 Desire\uff08\u6b32\u6c42\uff09<\/h3>\n<p>\u6d88\u8cbb\u8005\u304c\u300c\u6b32\u3057\u3044\u300d\u3068\u601d\u3046\u6bb5\u968e\u3067\u3059\u3002\u8208\u5473\u304c\u6e67\u3044\u305f\u5f8c\u3001\u5546\u54c1\u3092\u5b9f\u969b\u306b\u624b\u306b\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u6b32\u6c42\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>2.3.1 \u6b32\u6c42\u3092\u5f15\u304d\u8d77\u3053\u3059\u65b9\u6cd5<\/h4>\n<p>\u6b32\u6c42\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\uff1a<br \/>\n<strong>\u611f\u60c5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><br \/>\n \u5546\u54c1\u304c\u63d0\u4f9b\u3059\u308b\u611f\u60c5\u7684\u306a\u5229\u76ca\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u3053\u306e\u5546\u54c1\u3092\u4f7f\u3048\u3070\u5e78\u305b\u306b\u306a\u308c\u308b\u300d\u3068\u3044\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u9650\u5b9a\u611f\u3092\u6f14\u51fa<\/strong><br \/>\n \u300c\u4eca\u3060\u3051\u300d\u300c\u6570\u91cf\u9650\u5b9a\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u610f\u6b32\u3092\u99c6\u308a\u7acb\u3066\u307e\u3059\u3002<\/p>\n<p><strong>\u7279\u5178\u306e\u63d0\u4f9b<\/strong><br \/>\n \u5272\u5f15\u3084\u30d7\u30ec\u30bc\u30f3\u30c8\u3001\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u3057\u305f\u3044\u3068\u3044\u3046\u6c17\u6301\u3061\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n<h3>2.4 Memory\uff08\u8a18\u61b6\uff09<\/h3>\n<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8a18\u61b6\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u5546\u54c1\u3092\u300c\u6b32\u3057\u3044\u300d\u3068\u601d\u3063\u305f\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h4>2.4.1 \u8a18\u61b6\u306b\u6b8b\u3059\u65b9\u6cd5<\/h4>\n<p>\u6d88\u8cbb\u8005\u306b\u8a18\u61b6\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\uff1a<br \/>\n<strong>\u5370\u8c61\u7684\u306a\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong><br \/>\n \u5546\u54c1\u306e\u7279\u5fb4\u3092\u5370\u8c61\u7684\u306b\u4f1d\u3048\u308b\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5f37\u5316<\/strong><br \/>\n \u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30ed\u30b4\u3001\u30b9\u30ed\u30fc\u30ac\u30f3\u3092\u4f7f\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5b9a\u7740\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><strong>\u7e70\u308a\u8fd4\u3057\u306e\u63a5\u89e6<\/strong><br \/>\n \u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3057\u6d88\u8cbb\u8005\u306b\u63a5\u89e6\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8a18\u61b6\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n<h3>2.5 Action\uff08\u884c\u52d5\uff09<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u884c\u52d5\u3092\u53d6\u308b\u6bb5\u968e\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u306b\u81f3\u308b\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h4>2.5.1 \u884c\u52d5\u3092\u4fc3\u3059\u65b9\u6cd5<\/h4>\n<p>\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u8853\u304c\u6709\u52b9\u3067\u3059\uff1a<br \/>\n<strong>\u660e\u78ba\u306a\u8cfc\u5165\u65b9\u6cd5<\/strong><br \/>\n \u8cfc\u5165\u65b9\u6cd5\u3084\u624b\u7d9a\u304d\u3092\u7c21\u6f54\u306b\u4f1d\u3048\u3001\u8cfc\u5165\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u9650\u5b9a\u7684\u306a\u30aa\u30d5\u30a1\u30fc<\/strong><br \/>\n \u9650\u5b9a\u7684\u306a\u5272\u5f15\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><strong>\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/strong><br \/>\n \u8cfc\u5165\u5f8c\u306b\u611f\u8b1d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u6b21\u56de\u8cfc\u5165\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<h2>3. AIDMA\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/h2>\n<p>AIDMA\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306bAIDMA\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3059\u3079\u304d\u304b\u3001\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>3.1 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306eAIDMA\u306e\u6d3b\u7528<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3084SNS\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001AIDMA\u306e\u5404\u6bb5\u968e\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Facebook\u5e83\u544a\u3084Instagram\u5e83\u544a\u3067\u306f\u3001\u8996\u899a\u7684\u306a\u8981\u7d20\u3092\u5f37\u8abf\u3057\u3066\u6ce8\u610f\u3092\u5f15\u304d\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u8208\u5473\u3092\u5f15\u304d\u3001\u3055\u3089\u306b\u5e83\u544a\u306e\u4e2d\u3067\u6b32\u6c42\u3092\u5f15\u304d\u51fa\u3059\u3088\u3046\u306b\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3.2 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528<\/h3>\n<p>\u30d6\u30ed\u30b0\u3084YouTube\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u6b32\u6c42\u3092\u559a\u8d77\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u7528\u3044\u3066\u3001\u6d88\u8cbb\u8005\u304c\u611f\u60c5\u7684\u306b\u5171\u611f\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h2>4. AIDMA\u306e\u6cd5\u5247\u306e\u9650\u754c\u3068\u9032\u5316<\/h2>\n<p>AIDMA\u306e\u6cd5\u5247\u306f\u3001\u5f93\u6765\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3057\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u3067\u306f\u9032\u5316\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30bf<br \/>\n\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084SNS\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u3088\u308a\u8907\u96d1\u306b\u306a\u308a\u3001AIDMA\u306e\u6cd5\u5247\u3060\u3051\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001AIDMA\u3092\u9032\u5316\u3055\u305b\u305fAISAS\uff08Attention\u3001Interest\u3001Search\u3001Action\u3001Share\uff09\u3084AIDCAS\uff08Attention\u3001Interest\u3001Desire\u3001Conviction\u3001Action\uff09\u306a\u3069\u3001\u3088\u308a\u8907\u96d1\u306a\u30e2\u30c7\u30eb\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>5. \u307e\u3068\u3081<\/h2>\n<p>AIDMA\u306e\u6cd5\u5247\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u6b32\u6c42\u3092\u559a\u8d77\u3057\u3001\u8a18\u61b6\u306b\u6b8b\u3057\u3001\u6700\u7d42\u7684\u306b\u884c\u52d5\u3078\u3068\u4fc3\u3059\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066AIDMA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIDMA\u306e\u6cd5\u5247\uff08\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247\uff09\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u5fc3\u7406\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u793a\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u6cd5\u5247\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-13934","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=13934"}],"version-history":[{"count":6,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13934\/revisions"}],"predecessor-version":[{"id":13942,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13934\/revisions\/13942"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=13934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=13934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=13934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}