{"id":138561,"date":"2025-11-26T18:40:34","date_gmt":"2025-11-26T09:40:34","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=138561"},"modified":"2025-11-26T18:40:50","modified_gmt":"2025-11-26T09:40:50","slug":"retention-meaning","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/26\/retention-meaning\/","title":{"rendered":"\u6ede\u7559\u3068\u306f\uff1f\u610f\u5473\u30fb\u7a2e\u985e\u30fb\u65e5\u5e38\u751f\u6d3b\u3084\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u6ede\u7559\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u30cb\u30e5\u30fc\u30b9\u3084\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3001\u65e5\u5e38\u4f1a\u8a71\u3067\u3082\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u6b63\u78ba\u306a\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6ede\u7559\u306e\u610f\u5473\u3001\u7a2e\u985e\u3001\u65e5\u5e38\u751f\u6d3b\u3084\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u6ede\u7559\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1-1. \u6ede\u7559\u3068\u306f\u4f55\u304b<\/h3>\n

\u6ede\u7559\u3068\u306f\u3001\u7269\u3084\u4eba\u3001\u60c5\u5831\u306a\u3069\u304c\u4e00\u5b9a\u306e\u5834\u6240\u3084\u72b6\u614b\u306b\u9577\u304f\u7559\u307e\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5358\u306b\u300c\u7559\u307e\u308b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u901a\u5e38\u306f\u52d5\u304f\u3079\u304d\u3082\u306e\u304c\u79fb\u52d5\u305b\u305a\u306b\u505c\u6ede\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3092\u8868\u3059\u5834\u5408\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

1-2. \u985e\u4f3c\u8a9e\u3068\u306e\u9055\u3044<\/h3>\n

\u6ede\u7559\u306b\u4f3c\u305f\u8a00\u8449\u306b\u306f\u300c\u505c\u6ede\u300d\u300c\u6ede\u5728\u300d\u300c\u6ede\u7d0d\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u505c\u6ede\u300d\u306f\u52d5\u304d\u3084\u9032\u884c\u304c\u6b62\u307e\u308b\u3053\u3068\u306b\u91cd\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u6ede\u5728\u300d\u306f\u5834\u6240\u306b\u7559\u307e\u308b\u3053\u3068\u81ea\u4f53\u3092\u610f\u5473\u3057\u3001\u300c\u6ede\u7559\u300d\u306f\u6d41\u308c\u3084\u52d5\u304d\u304c\u6b62\u307e\u3063\u3066\u3044\u308b\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u542b\u307f\u307e\u3059\u3002 <\/p>\n

2. \u6ede\u7559\u306e\u7a2e\u985e<\/h2>\n

2-1. \u4ea4\u901a\u3084\u7269\u6d41\u306b\u304a\u3051\u308b\u6ede\u7559<\/h3>\n

\u4ea4\u901a\u6e0b\u6ede\u3084\u7269\u6d41\u306e\u9045\u5ef6\u3082\u6ede\u7559\u306e\u4e00\u4f8b\u3067\u3059\u3002\u9053\u8def\u3084\u6e2f\u3001\u5009\u5eab\u3067\u8eca\u4e21\u3084\u8377\u7269\u304c\u4e88\u5b9a\u901a\u308a\u306b\u52d5\u304b\u305a\u3001\u6ede\u7559\u3057\u3066\u3044\u308b\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u90fd\u5e02\u90e8\u3067\u306f\u901a\u52e4\u6642\u9593\u5e2f\u306e\u8eca\u4e21\u6ede\u7559\u304c\u3088\u304f\u8a71\u984c\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

2-2. \u7d4c\u6e08\u30fb\u91d1\u878d\u306b\u304a\u3051\u308b\u6ede\u7559<\/h3>\n

\u91d1\u878d\u696d\u754c\u3067\u306f\u8cc7\u91d1\u3084\u5728\u5eab\u304c\u6ede\u7559\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u58f2\u308c\u6b8b\u308a\u5546\u54c1\u304c\u5009\u5eab\u306b\u6ede\u7559\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u4f01\u696d\u306e\u8cc7\u91d1\u304c\u56de\u3089\u305a\u6ede\u7559\u3059\u308b\u72b6\u614b\u3067\u3059\u3002\u7d4c\u6e08\u6d3b\u52d5\u306e\u505c\u6ede\u3084\u52b9\u7387\u4f4e\u4e0b\u306e\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 <\/p>\n

2-3. \u60c5\u5831\u3084\u30c7\u30fc\u30bf\u306e\u6ede\u7559<\/h3>\n

\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u3082\u6ede\u7559\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u672a\u8aad\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u51e6\u7406\u5f85\u3061\u306e\u7533\u8acb\u66f8\u985e\u306a\u3069\u304c\u4f8b\u3067\u3059\u3002\u60c5\u5831\u306e\u6ede\u7559\u306f\u696d\u52d9\u52b9\u7387\u306e\u4f4e\u4e0b\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u9045\u5ef6\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

3. \u6ede\u7559\u306e\u539f\u56e0<\/h2>\n

3-1. \u5916\u90e8\u8981\u56e0\u306b\u3088\u308b\u6ede\u7559<\/h3>\n

\u4ea4\u901a\u6e0b\u6ede\u3084\u7269\u6d41\u306e\u6ede\u7559\u306f\u3001\u5929\u5019\u3001\u4e8b\u6545\u3001\u6a5f\u68b0\u30c8\u30e9\u30d6\u30eb\u3001\u9700\u8981\u6025\u5897\u306a\u3069\u306e\u5916\u90e8\u8981\u56e0\u3067\u767a\u751f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u884c\u653f\u624b\u7d9a\u304d\u306e\u9045\u5ef6\u3084\u30b7\u30b9\u30c6\u30e0\u969c\u5bb3\u3082\u6ede\u7559\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002 <\/p>\n

3-2. \u5185\u90e8\u8981\u56e0\u306b\u3088\u308b\u6ede\u7559<\/h3>\n

\u7d44\u7e54\u3084\u500b\u4eba\u306e\u5185\u90e8\u8981\u56e0\u3082\u6ede\u7559\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3059\u3002\u4f5c\u696d\u624b\u9806\u306e\u4e0d\u5099\u3001\u512a\u5148\u9806\u4f4d\u306e\u8aa4\u308a\u3001\u60c5\u5831\u306e\u6574\u7406\u4e0d\u8db3\u306a\u3069\u304c\u539f\u56e0\u3067\u3001\u7269\u3084\u30c7\u30fc\u30bf\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u6ede\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

3-3. \u8907\u5408\u8981\u56e0\u306b\u3088\u308b\u6ede\u7559<\/h3>\n

\u6ede\u7559\u306f\u3057\u3070\u3057\u3070\u8907\u5408\u7684\u306a\u8981\u56e0\u3067\u767a\u751f\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u7269\u6d41\u6ede\u7559\u306f\u5929\u5019\u4e0d\u826f\u3068\u5009\u5eab\u5185\u306e\u6574\u7406\u4e0d\u5099\u304c\u91cd\u306a\u3063\u3066\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u554f\u984c\u89e3\u6c7a\u306b\u306f\u539f\u56e0\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

4. \u6ede\u7559\u306e\u5f71\u97ff<\/h2>\n

4-1. \u696d\u52d9\u52b9\u7387\u306e\u4f4e\u4e0b<\/h3>\n

\u7269\u3084\u60c5\u5831\u306e\u6ede\u7559\u306f\u696d\u52d9\u52b9\u7387\u3092\u4e0b\u3052\u307e\u3059\u3002\u51e6\u7406\u5f85\u3061\u306e\u6848\u4ef6\u3084\u672a\u6574\u7406\u306e\u5728\u5eab\u304c\u3042\u308b\u3068\u3001\u4f5c\u696d\u304c\u6ede\u308a\u3001\u4e88\u5b9a\u901a\u308a\u306e\u9032\u884c\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

4-2. \u30b3\u30b9\u30c8\u5897\u52a0<\/h3>\n

\u6ede\u7559\u306b\u3088\u3063\u3066\u8ffd\u52a0\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7269\u6d41\u6ede\u7559\u3067\u306f\u5009\u5eab\u8cbb\u7528\u3084\u8f38\u9001\u8cbb\u304c\u5897\u52a0\u3057\u3001\u8cc7\u91d1\u6ede\u7559\u3067\u306f\u5229\u606f\u3084\u6a5f\u4f1a\u640d\u5931\u306e\u30b3\u30b9\u30c8\u304c\u751f\u3058\u307e\u3059\u3002 <\/p>\n

4-3. \u793e\u4f1a\u7684\u5f71\u97ff<\/h3>\n

\u4ea4\u901a\u3084\u516c\u5171\u30b5\u30fc\u30d3\u30b9\u306e\u6ede\u7559\u306f\u793e\u4f1a\u5168\u4f53\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u9053\u8def\u306e\u8eca\u4e21\u6ede\u7559\u306f\u6e0b\u6ede\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u516c\u5171\u4ea4\u901a\u306e\u6ede\u7559\u306f\u901a\u52e4\u30fb\u901a\u5b66\u306b\u652f\u969c\u3092\u4e0e\u3048\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

5. \u6ede\u7559\u306e\u9632\u6b62\u30fb\u89e3\u6d88\u65b9\u6cd5<\/h2>\n

5-1. \u8a08\u753b\u7684\u306a\u7ba1\u7406<\/h3>\n

\u6ede\u7559\u3092\u9632\u3050\u306b\u306f\u3001\u4e8b\u524d\u306e\u8a08\u753b\u3068\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u304c\u91cd\u8981\u3067\u3059\u3002\u7269\u6d41\u3084\u696d\u52d9\u30d5\u30ed\u30fc\u3092\u6574\u7406\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4f59\u88d5\u3092\u6301\u3063\u305f\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u6ede\u7559\u3092\u6e1b\u3089\u305b\u307e\u3059\u3002 <\/p>\n

5-2. \u60c5\u5831\u5171\u6709\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u306e\u6ede\u7559\u306f\u3001\u5171\u6709\u4f53\u5236\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u89e3\u6d88\u3067\u304d\u307e\u3059\u3002\u62c5\u5f53\u8005\u9593\u3067\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u51e6\u7406\u6f0f\u308c\u3092\u9632\u3050\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

5-3. \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528<\/h3>\n

\u7269\u6d41\u3084\u696d\u52d9\u7ba1\u7406\u306bIT\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6ede\u7559\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306a\u5bfe\u7b56\u3092\u8fc5\u901f\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002 <\/p>\n

6. \u6ede\u7559\u306e\u307e\u3068\u3081<\/h2>\n

\u6ede\u7559\u3068\u306f\u3001\u7269\u3001\u4eba\u3001\u60c5\u5831\u3001\u8cc7\u91d1\u306a\u3069\u304c\u672c\u6765\u52d5\u304f\u3079\u304d\u5834\u6240\u3084\u72b6\u614b\u306b\u9577\u304f\u7559\u307e\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4ea4\u901a\u3001\u7269\u6d41\u3001\u7d4c\u6e08\u3001\u60c5\u5831\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u767a\u751f\u3057\u3001\u696d\u52d9\u52b9\u7387\u4f4e\u4e0b\u3084\u30b3\u30b9\u30c8\u5897\u52a0\u3001\u793e\u4f1a\u7684\u5f71\u97ff\u306a\u3069\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u539f\u56e0\u3092\u6b63\u78ba\u306b\u5206\u6790\u3057\u3001\u8a08\u753b\u7ba1\u7406\u3001\u60c5\u5831\u5171\u6709\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6d3b\u7528\u306a\u3069\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u6ede\u7559\u3092\u9632\u304e\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u904b\u55b6\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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