{"id":138518,"date":"2025-11-26T18:27:50","date_gmt":"2025-11-26T09:27:50","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=138518"},"modified":"2025-11-26T18:28:06","modified_gmt":"2025-11-26T09:28:06","slug":"counter-performance","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/26\/counter-performance\/","title":{"rendered":"\u53cd\u5bfe\u7d66\u4ed8\u3068\u306f\uff5c\u610f\u5473\u30fb\u5951\u7d04\u3068\u306e\u95a2\u4fc2\u30fb\u6cd5\u5f8b\u4e0a\u306e\u89e3\u8aac"},"content":{"rendered":"

\u53cd\u5bfe\u7d66\u4ed8\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u5951\u7d04\u3084\u6c11\u6cd5\u306e\u6587\u8108\u3067\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3061\u3001\u3069\u306e\u3088\u3046\u306b\u5951\u7d04\u3084\u6cd5\u5f8b\u306b\u95a2\u4fc2\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u300c\u53cd\u5bfe\u7d66\u4ed8\u3068\u306f\u300d\u3092\u30c6\u30fc\u30de\u306b\u3001\u610f\u5473\u3001\u5951\u7d04\u4e0a\u306e\u5f79\u5272\u3001\u6cd5\u5f8b\u4e0a\u306e\u4f4d\u7f6e\u3065\u3051\u3001\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

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1. \u53cd\u5bfe\u7d66\u4ed8\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

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\u53cd\u5bfe\u7d66\u4ed8\u3068\u306f\u3001\u5951\u7d04\u306b\u304a\u3044\u3066\u76f8\u624b\u65b9\u306b\u63d0\u4f9b\u3059\u308b\u5bfe\u4fa1\u3084\u884c\u70ba\u3092\u6307\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u300c\u3042\u308b\u5951\u7d04\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u76f8\u624b\u65b9\u306b\u63d0\u4f9b\u3059\u308b\u91d1\u92ad\u30fb\u7269\u54c1\u30fb\u52b4\u52d9\u306a\u3069\u306e\u7fa9\u52d9\u300d\u3068\u7406\u89e3\u3055\u308c\u307e\u3059\u3002\u5951\u7d04\u306e\u6210\u7acb\u3084\u5c65\u884c\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

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1-1. \u5951\u7d04\u3068\u306e\u95a2\u4fc2<\/h3>\n

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\u30fb\u5951\u7d04\u306f\u901a\u5e38\u3001\u53cc\u65b9\u304c\u4f55\u3089\u304b\u306e\u7d66\u4ed8\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u6210\u7acb
\n\u30fb\u53cd\u5bfe\u7d66\u4ed8\u306f\u5951\u7d04\u306e\u76f8\u624b\u65b9\u306b\u5bfe\u3059\u308b\u7fa9\u52d9\u30fb\u5bfe\u4fa1\u3092\u793a\u3059
\n\u30fb\u4e00\u65b9\u306e\u7d66\u4ed8\u306b\u5bfe\u3057\u3066\u3001\u3082\u3046\u4e00\u65b9\u304c\u5c65\u884c\u3059\u308b\u3082\u306e\u304c\u53cd\u5bfe\u7d66\u4ed8<\/p>\n

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1-2. \u65e5\u5e38\u3067\u306e\u30a4\u30e1\u30fc\u30b8<\/h3>\n

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\u30fb\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u4ee3\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u304c\u53cd\u5bfe\u7d66\u4ed8
\n\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u5834\u5408\u3001\u63d0\u4f9b\u8005\u3078\u306e\u5831\u916c\u304c\u53cd\u5bfe\u7d66\u4ed8
\n\u30fb\u5951\u7d04\u306e\u53cc\u65b9\u304c\u4e92\u3044\u306b\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u308b<\/p>\n

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2. \u53cd\u5bfe\u7d66\u4ed8\u306e\u7a2e\u985e<\/h2>\n

<\/html><\/p>\n

\u53cd\u5bfe\u7d66\u4ed8\u306b\u306f\u3001\u5951\u7d04\u306e\u5185\u5bb9\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3055\u307e\u3056\u307e\u306a\u5f62\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

<\/p>\n

2-1. \u91d1\u92ad\u306b\u3088\u308b\u53cd\u5bfe\u7d66\u4ed8<\/h3>\n

<\/html><\/p>\n

\u30fb\u6700\u3082\u4e00\u822c\u7684\u306a\u5f62\u5f0f\u3067\u3001\u4ee3\u91d1\u3084\u5831\u916c\u3068\u3057\u3066\u652f\u6255\u308f\u308c\u308b
\n\u30fb\u58f2\u8cb7\u5951\u7d04\u3084\u8acb\u8ca0\u5951\u7d04\u3001\u8cc3\u8cb8\u501f\u5951\u7d04\u306a\u3069\u3067\u591a\u7528\u3055\u308c\u308b<\/p>\n

<\/p>\n

2-2. \u7269\u54c1\u306b\u3088\u308b\u53cd\u5bfe\u7d66\u4ed8<\/h3>\n

<\/html><\/p>\n

\u30fb\u7269\u54c1\u306e\u5f15\u6e21\u3057\u3092\u901a\u3058\u3066\u5951\u7d04\u3092\u5c65\u884c\u3059\u308b\u5834\u5408
\n\u30fb\u58f2\u8cb7\u5951\u7d04\u3084\u4ea4\u63db\u5951\u7d04\u306a\u3069\u3067\u3001\u5546\u54c1\u306e\u63d0\u4f9b\u304c\u53cd\u5bfe\u7d66\u4ed8\u306b\u8a72\u5f53<\/p>\n

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2-3. \u52b4\u52d9\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u53cd\u5bfe\u7d66\u4ed8<\/h3>\n

<\/html><\/p>\n

\u30fb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3084\u52b4\u50cd\u306e\u5c65\u884c\u306b\u3088\u308b\u7d66\u4ed8
\n\u30fb\u8acb\u8ca0\u5951\u7d04\u3001\u59d4\u4efb\u5951\u7d04\u3001\u52b4\u50cd\u5951\u7d04\u306a\u3069\u3067\u91cd\u8981\u306a\u8981\u7d20<\/p>\n

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3. \u6cd5\u5f8b\u4e0a\u306e\u4f4d\u7f6e\u3065\u3051<\/h2>\n

<\/html><\/p>\n

\u6c11\u6cd5\u3067\u306f\u3001\u5951\u7d04\u306e\u6210\u7acb\u3068\u5c65\u884c\u306b\u95a2\u3057\u3066\u53cd\u5bfe\u7d66\u4ed8\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n

<\/p>\n

3-1. \u6c11\u6cd5\u306b\u304a\u3051\u308b\u5b9a\u7fa9<\/h3>\n

<\/html><\/p>\n

\u30fb\u6c11\u6cd5\u7b2c533\u6761\u4ee5\u964d\u3067\u306f\u3001\u58f2\u8cb7\u5951\u7d04\u306b\u304a\u3051\u308b\u4ee3\u91d1\u3068\u5f15\u6e21\u3057\u306e\u95a2\u4fc2\u304c\u898f\u5b9a
\n\u30fb\u5951\u7d04\u306e\u5f53\u4e8b\u8005\u306f\u4e92\u3044\u306b\u7d66\u4ed8\u7fa9\u52d9\u3092\u8ca0\u3044\u3001\u3053\u308c\u304c\u53cd\u5bfe\u7d66\u4ed8\u306e\u6982\u5ff5\u306b\u8a72\u5f53<\/p>\n

<\/p>\n

3-2. \u50b5\u52d9\u4e0d\u5c65\u884c\u3068\u306e\u95a2\u4fc2<\/h3>\n

<\/html><\/p>\n

\u30fb\u4e00\u65b9\u304c\u53cd\u5bfe\u7d66\u4ed8\u3092\u884c\u308f\u306a\u3044\u5834\u5408\u3001\u50b5\u52d9\u4e0d\u5c65\u884c\u3068\u3057\u3066\u640d\u5bb3\u8ce0\u511f\u306e\u5bfe\u8c61
\n\u30fb\u5951\u7d04\u89e3\u9664\u3084\u5c65\u884c\u8acb\u6c42\u306e\u6839\u62e0\u306b\u3082\u306a\u308b<\/p>\n

<\/p>\n

3-3. \u76f8\u4e92\u6027\u306e\u539f\u5247<\/h3>\n

<\/html><\/p>\n

\u30fb\u5951\u7d04\u306b\u304a\u3051\u308b\u7d66\u4ed8\u306f\u539f\u5247\u3068\u3057\u3066\u76f8\u4e92\u7684
\n\u30fb\u53cd\u5bfe\u7d66\u4ed8\u306f\u3001\u7247\u65b9\u306e\u7fa9\u52d9\u3060\u3051\u3067\u306a\u304f\u3001\u4e92\u3044\u306b\u5bfe\u4fa1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u6210\u7acb\u3059\u308b<\/p>\n

<\/p>\n

4. \u53cd\u5bfe\u7d66\u4ed8\u306e\u5b9f\u52d9\u3067\u306e\u6d3b\u7528<\/h2>\n

<\/html><\/p>\n

\u5951\u7d04\u5b9f\u52d9\u3067\u306f\u3001\u53cd\u5bfe\u7d66\u4ed8\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

<\/p>\n

4-1. \u5951\u7d04\u66f8\u3067\u306e\u660e\u8a18<\/h3>\n

<\/html><\/p>\n

\u30fb\u5951\u7d04\u66f8\u306b\u306f\u3001\u5f53\u4e8b\u8005\u53cc\u65b9\u306e\u7d66\u4ed8\u5185\u5bb9\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u304c\u57fa\u672c
\n\u30fb\u91d1\u92ad\u3001\u7269\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7bc4\u56f2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u30c8\u30e9\u30d6\u30eb\u3092\u9632\u6b62<\/p>\n

<\/p>\n

4-2. \u5951\u7d04\u4ea4\u6e09\u306b\u304a\u3051\u308b\u91cd\u8981\u6027<\/h3>\n

<\/html><\/p>\n

\u30fb\u53cd\u5bfe\u7d66\u4ed8\u306e\u5185\u5bb9\u304c\u4e0d\u660e\u78ba\u3060\u3068\u5951\u7d04\u30ea\u30b9\u30af\u304c\u5897\u5927
\n\u30fb\u4fa1\u683c\u3001\u7d0d\u671f\u3001\u7bc4\u56f2\u306a\u3069\u3092\u53cc\u65b9\u3067\u5408\u610f\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20<\/p>\n

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4-3. \u50b5\u6a29\u30fb\u50b5\u52d9\u7ba1\u7406\u3068\u306e\u95a2\u4fc2<\/h3>\n

<\/html><\/p>\n

\u30fb\u5951\u7d04\u5c65\u884c\u306b\u4f34\u3046\u50b5\u6a29\u30fb\u50b5\u52d9\u306e\u78ba\u8a8d\u306f\u53cd\u5bfe\u7d66\u4ed8\u306e\u5c65\u884c\u72b6\u6cc1\u3068\u9023\u52d5
\n\u30fb\u8acb\u6c42\u3084\u5c65\u884c\u78ba\u8a8d\u306e\u969b\u306b\u91cd\u8981\u306a\u57fa\u6e96\u3068\u306a\u308b<\/p>\n

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5. \u53cd\u5bfe\u7d66\u4ed8\u3068\u7121\u52b9\u5951\u7d04<\/h2>\n

<\/html><\/p>\n

\u53cd\u5bfe\u7d66\u4ed8\u304c\u4e0d\u9069\u5207\u306a\u5834\u5408\u3001\u5951\u7d04\u81ea\u4f53\u306e\u52b9\u529b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

<\/p>\n

5-1. \u9055\u6cd5\u30fb\u4e0d\u5f53\u306a\u53cd\u5bfe\u7d66\u4ed8<\/h3>\n

<\/html><\/p>\n

\u30fb\u6cd5\u5f8b\u306b\u53cd\u3059\u308b\u5185\u5bb9\u306e\u53cd\u5bfe\u7d66\u4ed8\u306f\u5951\u7d04\u7121\u52b9\u306e\u539f\u56e0
\n\u30fb\u4f8b\u3048\u3070\u8cc4\u8cc2\u3084\u9055\u6cd5\u7269\u54c1\u306e\u5f15\u6e21\u3057\u306f\u5951\u7d04\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u306a\u3044<\/p>\n

<\/p>\n

5-2. \u4e0d\u78ba\u5b9a\u30fb\u4e0d\u53ef\u80fd\u306a\u7d66\u4ed8<\/h3>\n

<\/html><\/p>\n

\u30fb\u5185\u5bb9\u304c\u4e0d\u660e\u78ba\u3001\u307e\u305f\u306f\u5c65\u884c\u4e0d\u53ef\u80fd\u306a\u53cd\u5bfe\u7d66\u4ed8\u306f\u5951\u7d04\u6210\u7acb\u3092\u963b\u5bb3
\n\u30fb\u5951\u7d04\u306e\u6709\u52b9\u6027\u306b\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u4e8b\u524d\u78ba\u8a8d\u304c\u91cd\u8981<\/p>\n

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5-3. \u88c1\u5224\u4e0a\u306e\u89e3\u91c8<\/h3>\n

<\/html><\/p>\n

\u30fb\u53cd\u5bfe\u7d66\u4ed8\u306e\u5177\u4f53\u7684\u5185\u5bb9\u3084\u5c65\u884c\u6761\u4ef6\u306f\u88c1\u5224\u3067\u4e89\u70b9\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308b
\n\u30fb\u6c11\u6cd5\u4e0a\u306e\u539f\u5247\u3084\u5224\u4f8b\u306b\u57fa\u3065\u304d\u3001\u516c\u6b63\u306b\u5224\u65ad\u3055\u308c\u308b<\/p>\n

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6. \u307e\u3068\u3081<\/h2>\n

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