{"id":13649,"date":"2025-01-04T21:00:12","date_gmt":"2025-01-04T12:00:12","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=13649"},"modified":"2025-01-04T21:06:09","modified_gmt":"2025-01-04T12:06:09","slug":"stp-analysis-marketing-strategy","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/01\/04\/stp-analysis-marketing-strategy\/","title":{"rendered":"STP\u5206\u6790\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u3068\u305d\u306e\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. STP\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u9375\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u5e02\u5834\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002STP\u306f\u300cSegmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u300cTargeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u300cPositioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u300d\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

1.1 STP\u5206\u6790\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n

STP\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a
\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09<\/strong>
\n \u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3084\u7279\u6027\u3092\u6301\u3064\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09<\/strong>
\n \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3057\u3001\u6700\u3082\u9069\u3057\u305f\u5e02\u5834\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09<\/strong>
\n \u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u308b\u3079\u304d\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

1.2 STP\u5206\u6790\u306e\u76ee\u7684\u3068\u91cd\u8981\u6027<\/h3>\n

STP\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u4f01\u696d\u304c\u3088\u308a\u52b9\u7387\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5411\u3051\u3066\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/h2>\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e02\u5834\u3092\u7570\u306a\u308b\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u304c\u6301\u3064\u30cb\u30fc\u30ba\u3084\u7279\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u52b9\u7387\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n

2.1 \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5<\/h3>\n

\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u6e96\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff1a
\n\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>
\n \u5730\u7406\u7684\u306a\u4f4d\u7f6e\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u3051\u308b\u65b9\u6cd5\u3067\u3059\u3002\u56fd\u3001\u5730\u57df\u3001\u90fd\u5e02\u3001\u3055\u3089\u306b\u306f\u6c17\u5019\u306a\u3069\u304c\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4eba\u53e3\u7d71\u8a08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>
\n \u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u8077\u696d\u3001\u6559\u80b2\u6c34\u6e96\u306a\u3069\u3001\u4eba\u53e3\u306e\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u3051\u307e\u3059\u3002<\/p>\n

\u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>
\n \u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u4eba\u683c\u306a\u3069\u3001\u5fc3\u7406\u7684\u306a\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u3051\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

\u884c\u52d5\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>
\n \u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u88fd\u54c1\u306e\u4f7f\u7528\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5ea6\u3001\u8cfc\u5165\u6642\u306e\u52d5\u6a5f\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u3051\u307e\u3059\u3002<\/p>\n

2.2 \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9078\u5b9a\u57fa\u6e96<\/h3>\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u5f8c\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9b45\u529b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u57fa\u6e96\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a
\n\u5e02\u5834\u898f\u6a21<\/strong>
\n \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898f\u6a21\u304c\u5341\u5206\u306b\u5927\u304d\u3044\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n

\u6210\u9577\u6027<\/strong>
\n \u5e02\u5834\u304c\u4eca\u5f8c\u6210\u9577\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u307e\u3059\u3002<\/p>\n

\u7af6\u4e89\u72b6\u6cc1<\/strong>
\n \u7af6\u5408\u4ed6\u793e\u304c\u591a\u304f\u3066\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5834\u5408\u3001\u9032\u51fa\u304c\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u3001\u7af6\u4e89\u74b0\u5883\u3082\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u9069\u5408\u6027<\/strong>
\n \u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u6226\u7565\u306b\u9069\u5408\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n

3. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\uff1a\u6700\u9069\u306a\u5e02\u5834\u3092\u9078\u3076<\/h2>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5206\u3051\u3089\u308c\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u6700\u3082\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u3076\u3053\u3068\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u529f\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n

3.1 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565<\/h3>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u305d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u306a\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e3b\u306a\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a
\n\u7121\u5dee\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Undifferentiated Marketing\uff09<\/strong>
\n \u5e02\u5834\u5168\u4f53\u3092\u4e00\u3064\u306e\u5927\u304d\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u6349\u3048\u3001\u540c\u4e00\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9069\u7528\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u898f\u6a21\u306e\u7d4c\u6e08\u3092\u751f\u304b\u3057\u3001\u5927\u898f\u6a21\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u5dee\u5225\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Differentiated Marketing\uff09<\/strong>
\n \u8907\u6570\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3092\u6301\u3064\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5dee\u5225\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u96c6\u4e2d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Concentrated Marketing\uff09<\/strong>
\n \u4e00\u3064\u307e\u305f\u306f\u5c11\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d5e\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u7684\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u5e02\u5834\u3067\u306e\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n

\u4e00\u5bfe\u4e00\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08One-to-One Marketing\uff09<\/strong>
\n \u500b\u5225\u306e\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u6226\u7565\u3067\u3001\u500b\u5225\u5316\u3055\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

3.2 \u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a<\/h3>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u5229\u76ca\u6f5c\u5728\u529b\u3084\u81ea\u793e\u306e\u5f37\u307f\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u884c\u3044\u307e\u3059\u3002\u5e02\u5834\u306e\u9b45\u529b\u3068\u4f01\u696d\u306e\u6226\u7565\u304c\u5408\u81f4\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u3076\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3067\u3059\u3002<\/p>\n

4. \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\uff1a\u5e02\u5834\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u78ba\u7acb<\/h2>\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u308b\u3079\u304d\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u660e\u78ba\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

4.1 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u65b9\u6cd5<\/h3>\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e3b\u306a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a
\n\u4fa1\u683c\u306b\u3088\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong>
\n \u9ad8\u4fa1\u683c\u5e2f\u3067\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9ad8\u7d1a\u611f\u3084\u72ec\u81ea\u6027\u3092\u5f37\u8abf\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u54c1\u8cea\u306b\u3088\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong>
\n \u4ed6\u306e\u7af6\u5408\u88fd\u54c1\u3068\u6bd4\u3079\u3066\u512a\u308c\u305f\u54c1\u8cea\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u5b89\u5fc3\u611f\u3084\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

\u7279\u5fb4\u306b\u3088\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong>
\n \u88fd\u54c1\u306e\u7279\u7570\u306a\u7279\u5fb4\u3084\u6a5f\u80fd\u3092\u5f37\u8abf\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u4f7f\u7528\u30b7\u30fc\u30f3\u306b\u3088\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong>
\n \u5177\u4f53\u7684\u306a\u4f7f\u7528\u30b7\u30fc\u30f3\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u7d50\u3073\u3064\u3051\u3066\u88fd\u54c1\u3092\u4f4d\u7f6e\u3065\u3051\u308b\u65b9\u6cd5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

4.2 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u6d3b\u7528<\/h3>\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u5408\u306e\u4f4d\u7f6e\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

5. STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/h2>\n

STP\u5206\u6790\u3092\u5b9f\u969b\u306b\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001STP\u5206\u6790\u306e\u5b9f\u8df5\u7684\u306a\u52b9\u679c\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n

5.1 \u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306eSTP\u5206\u6790<\/h3>\n

\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5730\u7406\u7684\u3001\u4eba\u53e3\u7d71\u8a08\u7684\u3001\u884c\u52d5\u7684\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5fdc\u3058\u305f\u30e1\u30cb\u30e5\u30fc\u306e\u958b\u767a\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u4fa1\u683c\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u5f37\u5316\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306b\u3088\u308a\u3001\u4e16\u754c\u4e2d\u3067\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002<\/p>\n

5.2 \u30ca\u30a4\u30ad\u306eSTP\u5206\u6790<\/h3>\n

\u30ca\u30a4\u30ad\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30a2\u30b9\u30ea\u30fc\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u5e02\u5834\u306b\u7d5e\u308a\u3001\u88fd\u54c1\u306e\u9ad8\u6027\u80fd\u3084\u9769\u65b0\u6027\u3092\u5f37\u8abf\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30b9\u30dd\u30fc\u30c4\u5e02\u5834\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002<\/p>\n

6. \u307e\u3068\u3081\uff1aSTP\u5206\u6790\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u7528\u3057\u3088\u3046<\/h2>\n

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u9069\u5207\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304d\u3001\u6d88\u8cbb\u8005\u306b\u6700\u5927\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u6cd5\u307e\u3067\u3092\u8a73\u7d30\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002SEO\u3092\u610f\u8b58\u3057\u305f\u69cb\u6210\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9069\u5207\u306b\u914d\u7f6e\u3057\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u3068\u305d\u306e\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac\u3057\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-13649","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=13649"}],"version-history":[{"count":4,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13649\/revisions"}],"predecessor-version":[{"id":13653,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/13649\/revisions\/13653"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=13649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=13649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=13649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}