{"id":134577,"date":"2025-11-18T20:34:39","date_gmt":"2025-11-18T11:34:39","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=134577"},"modified":"2025-11-18T20:34:39","modified_gmt":"2025-11-18T11:34:39","slug":"engaegment-toha","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/18\/engaegment-toha\/","title":{"rendered":"\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u3068\u306f\uff5c\u610f\u5473\u30fb\u6b74\u53f2\u30fb\u73fe\u4ee3\u3067\u306e\u4f7f\u3044\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u30d5\u30e9\u30f3\u30b9\u8a9e\u306b\u7531\u6765\u3057\u3001\u793e\u4f1a\u3084\u653f\u6cbb\u3001\u6587\u5316\u306b\u304a\u3051\u308b\u500b\u4eba\u306e\u95a2\u4e0e\u3084\u8cac\u4efb\u3092\u793a\u3059\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u305d\u306e\u610f\u5473\u3084\u80cc\u666f\u3001\u73fe\u4ee3\u306b\u304a\u3051\u308b\u4f7f\u3044\u65b9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1-1. \u8a00\u8449\u306e\u5b9a\u7fa9<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\uff08engagement\uff09\u306f\u30d5\u30e9\u30f3\u30b9\u8a9e\u3067\u300c\u95a2\u4e0e\u300d\u3084\u300c\u8cac\u4efb\u3042\u308b\u884c\u52d5\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u53c2\u52a0\u3067\u306f\u306a\u304f\u3001\u4e3b\u4f53\u7684\u306b\u793e\u4f1a\u3084\u554f\u984c\u306b\u95a2\u308f\u308b\u59ff\u52e2\u3092\u5f37\u8abf\u3059\u308b\u8a00\u8449\u3067\u3059\u3002 <\/p>\n

1-2. \u65e5\u672c\u8a9e\u3067\u306e\u30cb\u30e5\u30a2\u30f3\u30b9<\/h3>\n

\u65e5\u672c\u8a9e\u3067\u306f\u300c\u793e\u4f1a\u7684\u8cac\u4efb\u300d\u300c\u7a4d\u6975\u7684\u95a2\u4e0e\u300d\u300c\u7d04\u675f\u300d\u306a\u3069\u3068\u7f6e\u304d\u63db\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30d5\u30e9\u30f3\u30b9\u8a9e\u306e\u672c\u6765\u306e\u610f\u5473\u306b\u306f\u81ea\u5df1\u306e\u4fe1\u5ff5\u306b\u57fa\u3065\u304f\u7a4d\u6975\u7684\u306a\u884c\u52d5\u3068\u3044\u3046\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <\/p>\n

1-3. \u65e5\u5e38\u3067\u306e\u4f7f\u308f\u308c\u65b9<\/h3>\n

\u65e5\u5e38\u4f1a\u8a71\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u6559\u80b2\u3001\u82b8\u8853\u3001\u653f\u6cbb\u3001NPO\u6d3b\u52d5\u306a\u3069\u3001\u793e\u4f1a\u7684\u30fb\u6587\u5316\u7684\u6587\u8108\u3067\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

2. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u6b74\u53f2\u7684\u80cc\u666f<\/h2>\n

2-1. \u6587\u5b66\u30fb\u601d\u60f3\u306e\u4e2d\u3067\u306e\u8d77\u6e90<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u300119\u4e16\u7d00\u672b\u304b\u308920\u4e16\u7d00\u521d\u982d\u306e\u30d5\u30e9\u30f3\u30b9\u6587\u5b66\u3084\u601d\u60f3\u306e\u4e2d\u3067\u5e83\u307e\u3063\u305f\u6982\u5ff5\u3067\u3059\u3002\u30b8\u30e3\u30f3\uff1d\u30dd\u30fc\u30eb\u30fb\u30b5\u30eb\u30c8\u30eb\u306a\u3069\u306e\u54f2\u5b66\u8005\u306f\u3001\u500b\u4eba\u304c\u793e\u4f1a\u554f\u984c\u306b\u95a2\u4e0e\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u8ad6\u3058\u307e\u3057\u305f\u3002 <\/p>\n

2-2. \u653f\u6cbb\u30fb\u793e\u4f1a\u904b\u52d5\u3068\u306e\u95a2\u4fc2<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u5358\u306a\u308b\u601d\u60f3\u306b\u7559\u307e\u3089\u305a\u3001\u653f\u6cbb\u904b\u52d5\u3084\u793e\u4f1a\u6539\u9769\u306e\u6587\u8108\u3067\u5f37\u8abf\u3055\u308c\u307e\u3057\u305f\u3002\u500b\u4eba\u306e\u4fe1\u5ff5\u306b\u57fa\u3065\u304f\u884c\u52d5\u306f\u3001\u793e\u4f1a\u7684\u5909\u9769\u306e\u539f\u52d5\u529b\u3068\u898b\u306a\u3055\u308c\u305f\u306e\u3067\u3059\u3002 <\/p>\n

2-3. \u73fe\u4ee3\u306b\u304a\u3051\u308b\u767a\u5c55<\/h3>\n

\u73fe\u4ee3\u3067\u306f\u3001NPO\u6d3b\u52d5\u3001\u74b0\u5883\u4fdd\u8b77\u904b\u52d5\u3001\u6559\u80b2\u73fe\u5834\u306a\u3069\u3067\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u7cbe\u795e\u304c\u5f15\u304d\u7d99\u304c\u308c\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u3084\u7d44\u7e54\u304c\u8cac\u4efb\u3092\u6301\u3063\u3066\u793e\u4f1a\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3080\u59ff\u52e2\u3068\u3057\u3066\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

3. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u4f7f\u3044\u65b9<\/h2>\n

3-1. \u6559\u80b2\u5206\u91ce\u3067\u306e\u4f7f\u3044\u65b9<\/h3>\n

\u6559\u80b2\u73fe\u5834\u3067\u306f\u3001\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u5b66\u751f\u306b\u4e3b\u4f53\u6027\u3092\u6301\u305f\u305b\u3001\u793e\u4f1a\u554f\u984c\u306b\u95a2\u5fc3\u3092\u6301\u305f\u305b\u308b\u6559\u80b2\u65b9\u91dd\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u578b\u5b66\u7fd2\u3084\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u6d3b\u52d5\u3067\u306e\u53c2\u52a0\u304c\u4e00\u4f8b\u3067\u3059\u3002 <\/p>\n

3-2. \u82b8\u8853\u30fb\u6587\u5b66\u3067\u306e\u4f7f\u3044\u65b9<\/h3>\n

\u6587\u5b66\u3084\u82b8\u8853\u3067\u306f\u3001\u4f5c\u5bb6\u3084\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u81ea\u3089\u306e\u4fe1\u5ff5\u3084\u793e\u4f1a\u554f\u984c\u306b\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3059\u308b\u59ff\u52e2\u3092\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u3068\u547c\u3073\u307e\u3059\u3002\u30b5\u30eb\u30c8\u30eb\u306e\u5c0f\u8aac\u3084\u821e\u53f0\u4f5c\u54c1\u306f\u3001\u3053\u306e\u6982\u5ff5\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n

3-3. \u30d3\u30b8\u30cd\u30b9\u30fb\u793e\u4f1a\u6d3b\u52d5\u3067\u306e\u5fdc\u7528<\/h3>\n

\u4f01\u696d\u3084\u56e3\u4f53\u3067\u306fCSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u6d3b\u52d5\u3084\u793e\u4f1a\u8ca2\u732e\u6d3b\u52d5\u306e\u6587\u8108\u3067\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u304c\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5358\u306a\u308b\u5229\u76ca\u8ffd\u6c42\u3067\u306f\u306a\u304f\u3001\u793e\u4f1a\u3084\u74b0\u5883\u306b\u5bfe\u3059\u308b\u8cac\u4efb\u3092\u679c\u305f\u3059\u884c\u52d5\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n

4. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u3068\u985e\u8a9e\u30fb\u95a2\u9023\u8868\u73fe<\/h2>\n

4-1. \u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8<\/h3>\n

\u82f1\u8a9e\u306ecommitment\u3068\u4f3c\u305f\u6982\u5ff5\u3067\u3059\u304c\u3001\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u793e\u4f1a\u7684\u8cac\u4efb\u3084\u516c\u5171\u6027\u3078\u306e\u95a2\u4e0e\u3092\u5f37\u8abf\u3059\u308b\u70b9\u3067\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002 <\/p>\n

4-2. \u793e\u4f1a\u7684\u8cac\u4efb<\/h3>\n

\u793e\u4f1a\u7684\u8cac\u4efb\u3068\u3044\u3046\u8868\u73fe\u306f\u3001\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u65e5\u672c\u8a9e\u8a33\u3068\u3057\u3066\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u500b\u4eba\u306e\u4e3b\u4f53\u6027\u3084\u7a4d\u6975\u6027\u304c\u5fc5\u305a\u3057\u3082\u5f37\u8abf\u3055\u308c\u307e\u305b\u3093\u3002 <\/p>\n

4-3. \u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u30fb\u53c2\u52a0<\/h3>\n

\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u3084\u53c2\u52a0\u3068\u3044\u3046\u8a00\u8449\u306f\u5177\u4f53\u7684\u884c\u52d5\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u306e\u306b\u5bfe\u3057\u3001\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u52d5\u6a5f\u3084\u610f\u8b58\u306e\u90e8\u5206\u3082\u542b\u3081\u305f\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

5. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u3092\u7406\u89e3\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n

5-1. \u500b\u4eba\u306e\u4e3b\u4f53\u6027\u304c\u9375<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u3001\u5358\u306a\u308b\u5f62\u5f0f\u7684\u53c2\u52a0\u3067\u306f\u306a\u304f\u3001\u500b\u4eba\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u95a2\u4e0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4fe1\u5ff5\u3084\u4fa1\u5024\u89b3\u306b\u57fa\u3065\u3044\u305f\u884c\u52d5\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <\/p>\n

5-2. \u793e\u4f1a\u7684\u5f71\u97ff\u3092\u610f\u8b58\u3059\u308b<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306f\u81ea\u5df1\u5b8c\u7d50\u578b\u306e\u884c\u52d5\u3067\u306f\u306a\u304f\u3001\u793e\u4f1a\u3084\u4ed6\u8005\u3078\u306e\u5f71\u97ff\u3092\u610f\u8b58\u3057\u305f\u884c\u52d5\u3067\u3042\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002 <\/p>\n

5-3. \u73fe\u4ee3\u3067\u306e\u5fdc\u7528\u65b9\u6cd5<\/h3>\n

\u73fe\u4ee3\u3067\u306f\u3001\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u6d3b\u52d5\u3084NPO\u6d3b\u52d5\u3001\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\u3001\u6559\u80b2\u6d3b\u52d5\u306a\u3069\u3067\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u500b\u4eba\u306e\u4fe1\u5ff5\u306b\u57fa\u3065\u304f\u884c\u52d5\u3092\u793e\u4f1a\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

6. \u307e\u3068\u3081<\/h2>\n

6-1. \u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u6982\u5ff5<\/h3>\n

\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u3068\u306f\u3001\u500b\u4eba\u304c\u81ea\u3089\u306e\u4fe1\u5ff5\u306b\u57fa\u3065\u304d\u793e\u4f1a\u3084\u554f\u984c\u306b\u95a2\u4e0e\u3059\u308b\u59ff\u52e2\u3092\u6307\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u53c2\u52a0\u3067\u306f\u306a\u304f\u3001\u4e3b\u4f53\u6027\u3068\u8cac\u4efb\u3092\u4f34\u3046\u884c\u52d5\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <\/p>\n

6-2. \u985e\u8a9e\u3068\u306e\u9055\u3044<\/h3>\n

commitment\u3084\u793e\u4f1a\u7684\u8cac\u4efb\u3001\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u3068\u4f3c\u305f\u6982\u5ff5\u3067\u3059\u304c\u3001\u4e3b\u4f53\u6027\u3084\u793e\u4f1a\u7684\u5f71\u97ff\u3078\u306e\u610f\u8b58\u304c\u5f37\u8abf\u3055\u308c\u308b\u70b9\u3067\u72ec\u81ea\u6027\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

6-3. \u73fe\u4ee3\u306b\u304a\u3051\u308b\u91cd\u8981\u6027<\/h3>\n

\u6559\u80b2\u3001\u82b8\u8853\u3001\u793e\u4f1a\u6d3b\u52d5\u3001\u4f01\u696d\u6d3b\u52d5\u306a\u3069\u3001\u5e45\u5e83\u3044\u5206\u91ce\u3067\u30a2\u30f3\u30ac\u30fc\u30b8\u30e5\u30de\u30f3\u306e\u7cbe\u795e\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u306f\u3001\u3088\u308a\u826f\u3044\u793e\u4f1a\u3065\u304f\u308a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u500b\u4eba\u306e\u4fe1\u5ff5\u3092\u884c\u52d5\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3001\u73fe\u4ee3\u793e\u4f1a\u3067\u6c42\u3081\u3089\u308c\u308b\u59ff\u52e2\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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