{"id":130355,"date":"2025-11-12T19:18:57","date_gmt":"2025-11-12T10:18:57","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=130355"},"modified":"2025-11-12T19:19:10","modified_gmt":"2025-11-12T10:19:10","slug":"empirical-approach-guide","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/12\/empirical-approach-guide\/","title":{"rendered":"\u5b9f\u8a3c\u7684\u3068\u306f\uff1f\u305d\u306e\u610f\u5473\u3001\u91cd\u8981\u6027\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u5b9f\u8a3c\u7684\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8a00\u8449\u306f\u3001\u7279\u306b\u79d1\u5b66\u3084\u30d3\u30b8\u30cd\u30b9\u3001\u6559\u80b2\u306a\u3069\u591a\u304f\u306e\u5206\u91ce\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5b9f\u8a3c\u7684\u3068\u306f\u3069\u3046\u3044\u3063\u305f\u610f\u5473\u3092\u6301\u3061\u3001\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u5b9f\u8a3c\u7684\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

1.1 \u5b9f\u8a3c\u7684\u306e\u5b9a\u7fa9<\/h3>\n

\u300c\u5b9f\u8a3c\u7684\uff08\u3058\u3063\u3057\u3087\u3046\u3066\u304d\uff09\u300d\u3068\u306f\u3001\u7406\u8ad6\u3084\u4eee\u8aac\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3084\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u8a3c\u660e\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u7406\u8ad6\u3084\u6982\u5ff5\u304c\u5b9f\u969b\u306b\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3001\u307e\u305f\u306f\u6b63\u3057\u3044\u304b\u3092\u691c\u8a3c\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u300c\u8a3c\u62e0\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u5b9f\u8a3c\u7684\u306a\u7814\u7a76\u306f\u3001\u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4eee\u8aac\u304c\u771f\u5b9f\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7279\u306b\u79d1\u5b66\u7684\u306a\u7814\u7a76\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6226\u7565\u7b56\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n

1.2 \u5b9f\u8a3c\u7684\u3068\u8a3c\u62e0\u4e3b\u7fa9\u306e\u9055\u3044<\/h3>\n

\u300c\u5b9f\u8a3c\u7684\u300d\u3068\u300c\u8a3c\u62e0\u4e3b\u7fa9\u300d\u306f\u4f3c\u305f\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u304c\u3001\u82e5\u5e72\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u8a3c\u62e0\u4e3b\u7fa9\u306f\u3001\u3059\u3079\u3066\u306e\u4e3b\u5f35\u3084\u5224\u65ad\u3092\u8a3c\u62e0\u306b\u57fa\u3065\u3044\u3066\u884c\u3046\u8003\u3048\u65b9\u5168\u822c\u3092\u6307\u3057\u3001\u5b9f\u8a3c\u7684\u306f\u305d\u306e\u4e00\u3064\u306e\u65b9\u6cd5\u8ad6\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u5b9f\u8a3c\u7684\u306f\u3001\u7279\u306b\u7d4c\u9a13\u7684\u306a\u8a3c\u62e0\u306b\u57fa\u3065\u304f\u691c\u8a3c\u306e\u624b\u6cd5\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

\u5b9f\u8a3c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u4eee\u8aac\u306e\u6b63\u5f53\u6027\u3092\u8ad6\u7406\u7684\u306b\u8a3c\u660e\u3067\u304d\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. \u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u91cd\u8981\u6027<\/h2>\n

2.1 \u79d1\u5b66\u5206\u91ce\u306b\u304a\u3051\u308b\u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n

\u79d1\u5b66\u7684\u306a\u5206\u91ce\u3067\u306f\u3001\u5b9f\u8a3c\u7684\u306a\u65b9\u6cd5\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u4eee\u8aac\u3092\u7acb\u3066\u3001\u305d\u308c\u3092\u5b9f\u9a13\u3084\u89b3\u5bdf\u306b\u3088\u3063\u3066\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u79d1\u5b66\u306e\u57fa\u672c\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7269\u7406\u5b66\u3001\u5316\u5b66\u3001\u5fc3\u7406\u5b66\u3001\u533b\u5b66\u306a\u3069\u306e\u5206\u91ce\u3067\u306f\u3001\u5b9f\u8a3c\u7684\u306a\u7814\u7a76\u304c\u306a\u3051\u308c\u3070\u3001\u7406\u8ad6\u3084\u767a\u898b\u304c\u4fe1\u983c\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u306f\u3001\u7406\u8ad6\u7684\u306a\u4e88\u6e2c\u304c\u73fe\u5b9f\u306b\u3069\u3046\u9069\u7528\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u3001\u79d1\u5b66\u7684\u306a\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

2.2 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n

\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u3082\u3001\u5b9f\u8a3c\u7684\u306a\u624b\u6cd5\u306f\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u7d4c\u55b6\u6226\u7565\u306e\u5206\u91ce\u3067\u306f\u3001\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306f\u4eee\u8aac\u3092\u7acb\u3066\u3066\u305d\u308c\u3092\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3067\u78ba\u8a8d\u3057\u3001\u6700\u9069\u306a\u6226\u7565\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u5b9f\u8a3c\u7684\u306a\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3. \u5b9f\u8a3c\u7684\u306a\u65b9\u6cd5\u8ad6<\/h2>\n

3.1 \u5b9f\u8a3c\u7684\u7814\u7a76\u306e\u57fa\u672c\u7684\u306a\u30d7\u30ed\u30bb\u30b9<\/h3>\n

\u5b9f\u8a3c\u7684\u306a\u7814\u7a76\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u4eee\u8aac\u306e\u8a2d\u5b9a\uff1a\u307e\u305a\u6700\u521d\u306b\u3001\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u3084\u8abf\u67fb\u3057\u305f\u3044\u30c6\u30fc\u30de\u306b\u57fa\u3065\u3044\u3066\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a\u6b21\u306b\u3001\u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u5b9f\u9a13\u3001\u89b3\u5bdf\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u5206\u6790\uff1a\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3057\u3001\u4eee\u8aac\u304c\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n

\u7d50\u679c\u306e\u691c\u8a3c\uff1a\u7d50\u679c\u3092\u5143\u306b\u4eee\u8aac\u3092\u652f\u6301\u3059\u308b\u304b\u5426\u304b\u3092\u78ba\u8a8d\u3057\u3001\u6700\u7d42\u7684\u306a\u7d50\u8ad6\u3092\u5c0e\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u904e\u7a0b\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u5b9f\u8a3c\u7684\u306a\u7814\u7a76\u306f\u8ad6\u7406\u7684\u306a\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.2 \u5b9f\u8a3c\u7684\u624b\u6cd5\u306e\u5177\u4f53\u4f8b<\/h3>\n

\u5b9f\u8a3c\u7684\u306a\u624b\u6cd5\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n

\u5b9f\u9a13\u7814\u7a76\uff1a\u6761\u4ef6\u3092\u64cd\u4f5c\u3057\u3066\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u7279\u306b\u79d1\u5b66\u5206\u91ce\u3067\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u89b3\u5bdf\u7814\u7a76\uff1a\u5b9f\u969b\u306e\u72b6\u6cc1\u3092\u89b3\u5bdf\u3057\u3066\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u793e\u4f1a\u5b66\u3084\u5fc3\u7406\u5b66\u3067\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u4e8b\u4f8b\u7814\u7a76\uff1a\u5b9f\u969b\u306e\u4e8b\u4f8b\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4eee\u8aac\u304c\u5b9f\u969b\u306b\u6210\u7acb\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n

4. \u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n

4.1 \u5b9f\u8a3c\u7684\u30c7\u30fc\u30bf\u306e\u89e3\u91c8<\/h3>\n

\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u89e3\u91c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u5834\u5408\u3001\u30c7\u30fc\u30bf\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u5473\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u8aa4\u3063\u305f\u89e3\u91c8\u3092\u3059\u308b\u3068\u3001\u9593\u9055\u3063\u305f\u7d50\u8ad6\u306b\u9054\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u304c\u3069\u306e\u3088\u3046\u306b\u5f97\u3089\u308c\u305f\u306e\u304b\u3001\u305d\u306e\u904e\u7a0b\u3082\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

4.2 \u5b9f\u8a3c\u7684\u30c7\u30fc\u30bf\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u5fdc\u7528\u3059\u308b\u65b9\u6cd5<\/h3>\n

\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u5b9f\u8a3c\u7684\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u88fd\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3092\u57fa\u306b\u3057\u305f\u65b0\u3057\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3059\u308bA\/B\u30c6\u30b9\u30c8\u306a\u3069\u306f\u3001\u5b9f\u8a3c\u7684\u306a\u624b\u6cd5\u3092\u4f7f\u3063\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n

\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u52b9\u7387\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n

5. \u5b9f\u8a3c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8ab2\u984c\u3068\u9650\u754c<\/h2>\n

5.1 \u5b9f\u8a3c\u7684\u7814\u7a76\u306e\u9650\u754c<\/h3>\n

\u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u9650\u754c\u3082\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u5b9f\u9a13\u304c\u502b\u7406\u7684\u306b\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u3084\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u56f0\u96e3\u306a\u5834\u5408\u306b\u306f\u3001\u5b9f\u8a3c\u7684\u7814\u7a76\u304c\u96e3\u3057\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u53ce\u96c6\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u7bc4\u56f2\u3084\u8cea\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u6b63\u78ba\u306a\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u52a0\u3048\u3066\u3001\u5168\u3066\u306e\u73fe\u8c61\u3084\u554f\u984c\u304c\u5b9f\u8a3c\u7684\u306b\u8a3c\u660e\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u7279\u306b\u4eba\u9593\u306e\u5fc3\u7406\u3084\u793e\u4f1a\u7684\u306a\u73fe\u8c61\u306b\u95a2\u3057\u3066\u306f\u3001\u8a3c\u62e0\u304c\u66d6\u6627\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

5.2 \u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u88dc\u5b8c\u3059\u308b\u65b9\u6cd5<\/h3>\n

\u5b9f\u8a3c\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8cea\u7684\u7814\u7a76\u3084\u7406\u8ad6\u7684\u7814\u7a76\u306a\u3069\u3001\u4ed6\u306e\u65b9\u6cd5\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u3060\u3051\u306b\u4f9d\u5b58\u305b\u305a\u3001\u8907\u6570\u306e\u8996\u70b9\u304b\u3089\u554f\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u7406\u89e3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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