{"id":130273,"date":"2025-11-12T08:05:17","date_gmt":"2025-11-11T23:05:17","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=130273"},"modified":"2025-11-12T08:05:17","modified_gmt":"2025-11-11T23:05:17","slug":"social","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/11\/12\/social\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u306f\uff1f\u610f\u5473\u30fb\u6b74\u53f2\u30fb\u73fe\u4ee3\u3067\u306e\u4f7f\u3044\u65b9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u73fe\u4ee3\u793e\u4f1a\u3067\u975e\u5e38\u306b\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u65e5\u5e38\u4f1a\u8a71\u3084\u30d3\u30b8\u30cd\u30b9\u3001IT\u3001\u6559\u80b2\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u8033\u306b\u3057\u307e\u3059\u304c\u3001\u5358\u306b\u300c\u793e\u4f1a\u7684\u300d\u3084\u300c\u4eba\u3068\u306e\u95a2\u308f\u308a\u300d\u3092\u610f\u5473\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6587\u8108\u306b\u3088\u3063\u3066\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u610f\u5473\u3001\u8a9e\u6e90\u3001\u6b74\u53f2\u3001\u73fe\u4ee3\u3067\u306e\u6d3b\u7528\u4f8b\u3001\u95a2\u9023\u7528\u8a9e\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h2>\n

\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\uff08social\uff09\u300d\u306f\u82f1\u8a9e\u306e\u300c\u793e\u4f1a\u7684\u306a\u300d\u300c\u4eba\u3068\u306e\u95a2\u308f\u308a\u306b\u95a2\u3059\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3092\u6301\u3064\u5f62\u5bb9\u8a5e\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u5358\u306b\u300c\u793e\u4f1a\u7684\u300d\u3068\u8a33\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u4f7f\u7528\u3055\u308c\u308b\u6587\u8108\u306b\u3088\u308a\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u610f\u5473\u5408\u3044\u3092\u6301\u3061\u307e\u3059\u3002
\n\u793e\u4f1a\u7684\u306a\u6d3b\u52d5\u3084\u95a2\u4fc2\uff1a\u4f8b\uff09\u30bd\u30fc\u30b7\u30e3\u30eb\u30ef\u30fc\u30af\uff08\u793e\u4f1a\u798f\u7949\u6d3b\u52d5\uff09
\n\u4eba\u9593\u95a2\u4fc2\u3084\u4ea4\u6d41\u306b\u95a2\u3059\u308b\u3053\u3068\uff1a\u4f8b\uff09\u30bd\u30fc\u30b7\u30e3\u30eb\u30b9\u30ad\u30eb\uff08\u5bfe\u4eba\u30b9\u30ad\u30eb\uff09
\n\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u4ea4\u6d41\u3084\u5171\u6709\uff1a\u4f8b\uff09\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff08SNS\uff09
\n\u3064\u307e\u308a\u3001\u300c\u4eba\u3084\u793e\u4f1a\u3068\u306e\u95a2\u308f\u308a\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5e45\u5e83\u3044\u6982\u5ff5\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n

1-1. \u65e5\u5e38\u751f\u6d3b\u3067\u306e\u610f\u5473<\/h3>\n

\u65e5\u5e38\u751f\u6d3b\u3067\u306f\u3001\u4e3b\u306b\u4eba\u3068\u306e\u95a2\u308f\u308a\u3084\u4ea4\u6d41\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\uff1a
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u306a\u5834\u306b\u51fa\u308b\uff08\u4eba\u3068\u4ea4\u6d41\u3059\u308b\u5834\u306b\u51fa\u308b\uff09
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30b9\u30ad\u30eb\u3092\u78e8\u304f\uff08\u4eba\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3092\u9ad8\u3081\u308b\uff09
\n\u3053\u306e\u5834\u5408\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306f\u5358\u306a\u308b\u300c\u793e\u4f1a\u7684\u300d\u3067\u306f\u306a\u304f\u3001\u4eba\u3068\u63a5\u3059\u308b\u529b\u3084\u95a2\u308f\u308a\u65b9\u306b\u91cd\u304d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

1-2. \u30d3\u30b8\u30cd\u30b9\u3067\u306e\u610f\u5473<\/h3>\n

\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306f\u7d44\u7e54\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u304a\u3051\u308b\u793e\u4f1a\u7684\u6d3b\u52d5\u3084\u3064\u306a\u304c\u308a\u3092\u793a\u3057\u307e\u3059\u3002
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u793e\u4f1a\u7684\u8ab2\u984c\u89e3\u6c7a\u3092\u76ee\u7684\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30ad\u30e3\u30d4\u30bf\u30eb\uff1a\u4eba\u9593\u95a2\u4fc2\u3084\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u8cc7\u7523\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u8003\u3048\u65b9<\/p>\n

2. \u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u8a9e\u6e90\u3068\u6b74\u53f2<\/h2>\n

2-1. \u82f1\u8a9e\u300csocial\u300d\u306e\u8d77\u6e90<\/h3>\n

\u300csocial\u300d\u306f\u30e9\u30c6\u30f3\u8a9e\u306e\u300csoci\u0101lis\uff08\u4ef2\u9593\u3001\u540c\u4f34\u8005\u306b\u95a2\u3059\u308b\uff09\u300d\u304c\u8a9e\u6e90\u3067\u3059\u300217\u4e16\u7d00\u9803\u306e\u82f1\u8a9e\u3067\u300c\u793e\u4f1a\u7684\u306a\u300d\u300c\u5171\u540c\u4f53\u306e\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u793e\u4f1a\u5b66\u3084\u5fc3\u7406\u5b66\u3001\u7d4c\u6e08\u5b66\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

2-2. \u65e5\u672c\u3067\u306e\u6d78\u900f<\/h3>\n

\u65e5\u672c\u306b\u304a\u3044\u3066\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u5e83\u304f\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u4e3b\u306b\u6226\u5f8c\u306e\u793e\u4f1a\u5b66\u3084\u6559\u80b2\u5b66\u306e\u5f71\u97ff\u3067\u3059\u3002\u307e\u305f\u3001IT\u6280\u8853\u306e\u767a\u5c55\u3068SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u300121\u4e16\u7d00\u306b\u5165\u3063\u3066\u304b\u3089\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u4ea4\u6d41\u3084\u60c5\u5831\u5171\u6709\u3092\u793a\u3059\u8a00\u8449\u3068\u3057\u3066\u3082\u5b9a\u7740\u3057\u307e\u3057\u305f\u3002<\/p>\n

3. \u73fe\u4ee3\u3067\u306e\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u4f7f\u3044\u65b9<\/h2>\n

3-1. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff08Social Media\uff09<\/h3>\n

\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u3001Facebook\u3001Twitter\u3001Instagram\u306a\u3069\u3001\u4eba\u3005\u304c\u60c5\u5831\u3092\u5171\u6709\u3057\u3001\u4ea4\u6d41\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u500b\u4eba\u306e\u767a\u4fe1\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u3084\u56e3\u4f53\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3082\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\uff1aSNS\u3092\u901a\u3058\u305f\u5e83\u544a
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\uff1aSNS\u4e0a\u3067\u306e\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u5206\u6790<\/p>\n

3-2. \u30bd\u30fc\u30b7\u30e3\u30eb\u30ef\u30fc\u30af\uff08Social Work\uff09<\/h3>\n

\u793e\u4f1a\u798f\u7949\u306e\u5206\u91ce\u3067\u306f\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ef\u30fc\u30af\u300d\u306f\u798f\u7949\u7684\u652f\u63f4\u3084\u793e\u4f1a\u554f\u984c\u306e\u89e3\u6c7a\u306b\u53d6\u308a\u7d44\u3080\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\uff1a
\n\u9ad8\u9f62\u8005\u3084\u969c\u5bb3\u8005\u3078\u306e\u652f\u63f4
\n\u5b50\u3069\u3082\u306e\u5065\u5168\u80b2\u6210\u306e\u305f\u3081\u306e\u76f8\u8ac7\u696d\u52d9
\n\u5730\u57df\u793e\u4f1a\u3067\u306e\u554f\u984c\u89e3\u6c7a\u6d3b\u52d5
\n\u3053\u3053\u3067\u306f\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306f\u300c\u793e\u4f1a\u306b\u95a2\u308f\u308b\u6d3b\u52d5\u5168\u822c\u300d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

3-3. \u30bd\u30fc\u30b7\u30e3\u30eb\u30b9\u30ad\u30eb\uff08Social Skill\uff09<\/h3>\n

\u6559\u80b2\u3084\u5fc3\u7406\u5b66\u3067\u306f\u3001\u4eba\u3068\u306e\u95a2\u308f\u308a\u3092\u5186\u6ed1\u306b\u884c\u3046\u80fd\u529b\u3092\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30b9\u30ad\u30eb\u300d\u3068\u547c\u3073\u307e\u3059\u3002
\n\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b
\n\u5354\u8abf\u6027\u3084\u5171\u611f\u529b
\n\u793c\u5100\u4f5c\u6cd5\u3084\u9069\u5207\u306a\u5bfe\u5fdc\u529b
\n\u7279\u306b\u73fe\u4ee3\u3067\u306f\u3001\u8077\u5834\u3084\u5b66\u6821\u3067\u306e\u5bfe\u4eba\u95a2\u4fc2\u3092\u5186\u6ed1\u306b\u3059\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b9\u30ad\u30eb\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

4. \u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306b\u95a2\u9023\u3059\u308b\u6982\u5ff5<\/h2>\n

4-1. \u30bd\u30fc\u30b7\u30e3\u30eb\u30ad\u30e3\u30d4\u30bf\u30eb\uff08Social Capital\uff09<\/h3>\n

\u4eba\u3084\u7d44\u7e54\u3068\u306e\u95a2\u4fc2\u6027\u3092\u8cc7\u7523\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u8003\u3048\u65b9
\n\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u4ed5\u4e8b\u3084\u751f\u6d3b\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b<\/p>\n

4-2. \u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Social Marketing\uff09<\/h3>\n

\u793e\u4f1a\u7684\u8ab2\u984c\u306e\u89e3\u6c7a\u3092\u76ee\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068
\n\u74b0\u5883\u554f\u984c\u3001\u5065\u5eb7\u4fc3\u9032\u3001\u6559\u80b2\u652f\u63f4\u306a\u3069\u3001\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u793e\u4f1a\u8ca2\u732e\u3082\u91cd\u8996<\/p>\n

4-3. \u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30b6\u30a4\u30f3\uff08Social Design\uff09<\/h3>\n

\u4eba\u3084\u793e\u4f1a\u306e\u8ab2\u984c\u3092\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u3063\u3066\u89e3\u6c7a\u3059\u308b\u53d6\u308a\u7d44\u307f
\n\u8857\u3065\u304f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u3001\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u6d3b\u6027\u5316\u306a\u3069\u306b\u6d3b\u7528<\/p>\n

5. \u6ce8\u610f\u70b9\u30fb\u8aa4\u89e3\u3055\u308c\u3084\u3059\u3044\u4f7f\u3044\u65b9<\/h2>\n

\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\uff1dSNS\u300d\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5143\u3005\u306f\u793e\u4f1a\u7684\u6d3b\u52d5\u5168\u822c\u3092\u6307\u3057\u307e\u3059
\n\u6587\u8108\u306b\u3088\u3063\u3066\u610f\u5473\u304c\u5909\u308f\u308b\u305f\u3081\u3001\u4f7f\u7528\u3059\u308b\u969b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059
\n\u30d3\u30b8\u30cd\u30b9\u3084\u6559\u80b2\u3001\u798f\u7949\u306a\u3069\u5206\u91ce\u306b\u3088\u3063\u3066\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u7570\u306a\u308a\u307e\u3059<\/p>\n

6. \u307e\u3068\u3081<\/h2>\n

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