{"id":121673,"date":"2025-10-26T23:59:14","date_gmt":"2025-10-26T14:59:14","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=121673"},"modified":"2025-10-26T23:59:14","modified_gmt":"2025-10-26T14:59:14","slug":"catchphrase-toha","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/10\/26\/catchphrase-toha\/","title":{"rendered":"\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3068\u306f\uff1f\u610f\u5473\u3084\u4f5c\u308a\u65b9\u3001\u30b3\u30d4\u30fc\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u30c6\u30ec\u30d3CM\u3084\u30dd\u30b9\u30bf\u30fc\u3001\u5546\u54c1\u5e83\u544a\u306a\u3069\u3067\u3088\u304f\u898b\u304b\u3051\u308b\u300c\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u300d\u3002<br \/>\n\u77ed\u3044\u8a00\u8449\u3067\u5fc3\u3092\u3064\u304b\u3080\u8868\u73fe\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u3069\u3093\u306a\u610f\u5473\u304c\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u4f5c\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u300d\u306e\u610f\u5473\u3084\u5f79\u5272\u3001\u4f5c\u308a\u65b9\u306e\u30b3\u30c4\u3001\u305d\u3057\u3066\u300c\u30b3\u30d4\u30fc\u300d\u300c\u30b9\u30ed\u30fc\u30ac\u30f3\u300d\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>1. \u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3068\u306f\uff1f<\/h2>\n<p>\u300c\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\uff08catchphrase\uff09\u300d\u3068\u306f\u3001<strong>\u4eba\u3005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u77ed\u3044\u8a00\u8449\u30fb\u5370\u8c61\u7684\u306a\u30d5\u30ec\u30fc\u30ba<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u4e3b\u306b\u5e83\u544a\u3084\u5ba3\u4f1d\u3001\u5546\u54c1\u7d39\u4ecb\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u4f5c\u54c1\u30bf\u30a4\u30c8\u30eb\u306a\u3069\u3067\u4f7f\u308f\u308c\u3001<strong>\u805e\u3044\u305f\u4eba\u3084\u898b\u305f\u4eba\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u3088\u3046\u306b\u4f5c\u3089\u308c\u305f\u8a00\u8449<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4f8b\uff1a<strong>\u300c\u305d\u3046\u3060 \u4eac\u90fd\u3001\u884c\u3053\u3046\u3002\u300d\uff08JR\u6771\u6d77\uff09<\/strong><\/li>\n<li>\u4f8b\uff1a<strong>\u300c\u304a\u53e3\u306e\u604b\u4eba \u30ed\u30c3\u30c6\u300d<\/strong><\/li>\n<li>\u4f8b\uff1a<strong>\u300cJust Do It.\uff08\u30ca\u30a4\u30ad\uff09\u300d<\/strong><\/li>\n<li>\u4f8b\uff1a<strong>\u300c\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u300d<\/strong>\uff08\u6d41\u884c\u8a9e\u3068\u3057\u3066\u5b9a\u7740\uff09<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3068\u306f\u4eba\u306e\u5fc3\u3092<strong>\u4e00\u77ac\u3067\u3064\u304b\u307f\u3001\u5370\u8c61\u3065\u3051\u308b\u305f\u3081\u306e\u8a00\u8449<\/strong>\u3067\u3059\u3002<\/p>\n<h2>2. \u8a9e\u6e90\u3068\u82f1\u8a9e\u306e\u610f\u5473<\/h2>\n<p>\u82f1\u8a9e\u306e \u201ccatchphrase\u201d \u306f\u3001<\/p>\n<ul>\n<li>catch\uff1d\u3064\u304b\u307e\u3048\u308b<\/li>\n<li>phrase\uff1d\u8a00\u8449\u30fb\u53e5<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u4eba\u306e\u6ce8\u610f\u3092\u3064\u304b\u3080\u8a00\u8449\u300d\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3082\u3068\u3082\u3068\u306f\u30c6\u30ec\u30d3\u756a\u7d44\u3084\u5e83\u544a\u3067\u7e70\u308a\u8fd4\u3057\u4f7f\u308f\u308c\u308b\u5370\u8c61\u7684\u306a\u6c7a\u307e\u308a\u6587\u53e5\u3092\u6307\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2>3. \u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306e\u76ee\u7684<\/h2>\n<p>\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306f\u3001\u5358\u306b\u304a\u3057\u3083\u308c\u306a\u8a00\u8449\u3067\u306f\u306a\u304f\u3001<strong>\u4eba\u306e\u611f\u60c5\u3092\u52d5\u304b\u3059\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>\u3067\u3059\u3002<br \/>\n\u4e3b\u306a\u76ee\u7684\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u2460 \u6ce8\u610f\u3092\u5f15\u304f\uff1a<\/strong>\u898b\u305f\u4eba\u30fb\u805e\u3044\u305f\u4eba\u306e\u8208\u5473\u3092\u4e00\u77ac\u3067\u3064\u304b\u3080\u3002<\/li>\n<li><strong>\u2461 \u8a18\u61b6\u306b\u6b8b\u3059\uff1a<\/strong>\u77ed\u304f\u3001\u899a\u3048\u3084\u3059\u304f\u3001\u7e70\u308a\u8fd4\u3057\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3046\u3002<\/li>\n<li><strong>\u2462 \u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\uff1a<\/strong>\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306e\u9b45\u529b\u3001\u4fa1\u5024\u89b3\u3092\u7aef\u7684\u306b\u4f1d\u3048\u308b\u3002<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306f<strong>\u5546\u54c1\u3084\u4f01\u696d\u306e\u300c\u7b2c\u4e00\u5370\u8c61\u300d<\/strong>\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u91cd\u8981\u306a\u8a00\u8449\u3067\u3059\u3002<\/p>\n<h2>4. \u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306e\u4f7f\u308f\u308c\u308b\u5834\u9762<\/h2>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"8\">\n<tr>\n<th>\u5206\u91ce<\/th>\n<th>\u4f7f\u7528\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u5e83\u544a\u30fb\u5ba3\u4f1d<\/td>\n<td>\u300c\u4e16\u754c\u306e\u8eca\u7a93\u304b\u3089\u300d\u300c\u3084\u3081\u3089\u308c\u306a\u3044\u3001\u3068\u307e\u3089\u306a\u3044\uff08\u304b\u3063\u3071\u3048\u3073\u305b\u3093\uff09\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u54c1\u30fb\u4f01\u696d<\/td>\n<td>\u300cNo Music, No Life.\uff08\u30bf\u30ef\u30fc\u30ec\u30b3\u30fc\u30c9\uff09\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u89b3\u5149\u30fb\u5730\u57dfPR<\/td>\n<td>\u300c\u3044\u3056\u3001\u938c\u5009\u3002\u300d\u300c\u304a\u3082\u3066\u306a\u3057\uff08\u6771\u4eac\u4e94\u8f2a\uff09\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u653f\u6cbb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<td>\u300c\u65e5\u672c\u3092\u3001\u53d6\u308a\u623b\u3059\u3002\u300d\u300c\u5909\u3048\u308b\u306a\u3089\u3001\u4eca\u3002\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u6620\u753b\u30fb\u66f8\u7c4d<\/td>\n<td>\u300c\u3053\u306e\u51ac\u3001\u3042\u306a\u305f\u306f\u604b\u3092\u3059\u308b\u3002\u300d\u300c\u611b\u3068\u52c7\u6c17\u306e\u7269\u8a9e\u3002\u300d<\/td>\n<\/tr>\n<\/table>\n<h2>5. \u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306e\u4f5c\u308a\u65b9\u30fb\u30b3\u30c4<\/h2>\n<p>\u5370\u8c61\u7684\u306a\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3092\u4f5c\u308b\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3>5-1. \u77ed\u304f\u3001\u308f\u304b\u308a\u3084\u3059\u304f<\/h3>\n<p>\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306f\u4e00\u76ee\u3067\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\n\u9577\u3059\u304e\u308b\u3068\u5370\u8c61\u304c\u8584\u308c\u308b\u305f\u3081\u3001<strong>5\u301c12\u6587\u5b57\u7a0b\u5ea6<\/strong>\u304c\u7406\u60f3\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>5-2. \u611f\u60c5\u3092\u52d5\u304b\u3059\u8a00\u8449\u3092\u4f7f\u3046<\/h3>\n<p>\u300c\u30ef\u30af\u30ef\u30af\u3059\u308b\u300d\u300c\u5fc3\u306b\u97ff\u304f\u300d\u300c\u9a5a\u304f\u300d\u3068\u3044\u3063\u305f\u611f\u60c5\u3092\u5f15\u304d\u51fa\u3059\u8a00\u8449\u3092\u4f7f\u3046\u3068\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\uff1a<\/p>\n<ul>\n<li>\u300c\u30ad\u30df\u3068\u3001\u4e16\u754c\u3092\u5909\u3048\u3088\u3046\u3002\u300d<\/li>\n<li>\u300c\u672a\u6765\u3092\u3001\u4eca\u3064\u304f\u308b\u3002\u300d<\/li>\n<\/ul>\n<h3>5-3. \u30ea\u30ba\u30e0\u611f\u30fb\u8a9e\u611f\u3092\u5927\u5207\u306b\u3059\u308b<\/h3>\n<p>\u8a9e\u5442\u3084\u30ea\u30ba\u30e0\u304c\u826f\u3044\u3068\u3001\u81ea\u7136\u306b\u53e3\u305a\u3055\u3081\u3066\u5370\u8c61\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\uff1a<\/p>\n<ul>\n<li>\u300c\u3084\u3081\u3089\u308c\u306a\u3044\u3001\u3068\u307e\u3089\u306a\u3044\u300d<\/li>\n<li>\u300c\u304a\u3001\u306d\u3060\u3093\u4ee5\u4e0a\u3002\u30cb\u30c8\u30ea\u300d<\/li>\n<\/ul>\n<h3>5-4. \u5177\u4f53\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u308b<\/h3>\n<p>\u62bd\u8c61\u7684\u306a\u8868\u73fe\u3088\u308a\u3082\u3001<strong>\u60c5\u666f\u3084\u884c\u52d5\u3092\u60f3\u50cf\u3067\u304d\u308b\u8a00\u8449<\/strong>\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u4f8b\uff1a<\/p>\n<ul>\n<li>\u300c\u305d\u3046\u3060 \u4eac\u90fd\u3001\u884c\u3053\u3046\u3002\u300d<\/li>\n<li>\u300c\u624b\u7d19\u3092\u66f8\u3053\u3046\u3001\u5fc3\u3092\u5c4a\u3051\u3088\u3046\u3002\u300d<\/li>\n<\/ul>\n<h3>5-5. \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>\u8ab0\u306b\u4f1d\u3048\u305f\u3044\u306e\u304b\u3092\u610f\u8b58\u3057\u3066\u8a00\u8449\u3092\u9078\u3076\u3068\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3088\u308a\u97ff\u304d\u307e\u3059\u3002<br \/>\n\u305f\u3068\u3048\u3070\u82e5\u8005\u5411\u3051\u306a\u3089\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u3001\u5927\u4eba\u5411\u3051\u306a\u3089\u4e0a\u54c1\u306a\u8a00\u8449\u3092\u9078\u3076\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>6. \u300c\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u300d\u300c\u30b9\u30ed\u30fc\u30ac\u30f3\u300d\u3068\u306e\u9055\u3044<\/h2>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"8\">\n<tr>\n<th>\u8a00\u8449<\/th>\n<th>\u610f\u5473<\/th>\n<th>\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba<\/td>\n<td>\u5370\u8c61\u7684\u3067\u4eba\u3092\u60f9\u304d\u3064\u3051\u308b\u77ed\u3044\u8a00\u8449<\/td>\n<td>\u4f5c\u54c1\u30fb\u5546\u54c1\u306a\u3069\u5e45\u5e83\u304f\u4f7f\u308f\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/td>\n<td>\u5e83\u544a\u3084\u8ca9\u4fc3\u306e\u305f\u3081\u306e\u5ba3\u4f1d\u6587\u53e5<\/td>\n<td>\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3059\u308b\u76ee\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u30b9\u30ed\u30fc\u30ac\u30f3<\/td>\n<td>\u7406\u5ff5\u3084\u76ee\u6a19\u3092\u8868\u3059\u5408\u8a00\u8449<\/td>\n<td>\u4f01\u696d\u30fb\u56e3\u4f53\u306e\u30e2\u30c3\u30c8\u30fc\u3084\u65b9\u91dd\u306b\u4f7f\u3046<\/td>\n<\/tr>\n<\/table>\n<p>\u3064\u307e\u308a\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306f\u300c\u58f2\u308b\u305f\u3081\u306e\u8a00\u8449\u300d\u3001\u30b9\u30ed\u30fc\u30ac\u30f3\u306f\u300c\u4fe1\u5ff5\u3092\u793a\u3059\u8a00\u8449\u300d\u3001<br \/>\n\u305d\u3057\u3066\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306f\u305d\u306e\u4e21\u65b9\u3092\u5305\u542b\u3059\u308b<strong>\u5370\u8c61\u3065\u3051\u306e\u8a00\u8449<\/strong>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2>7. \u6709\u540d\u306a\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306e\u4f8b<\/h2>\n<ul>\n<li>\u300c\u60f3\u50cf\u529b\u304c\u3001\u672a\u6765\u3092\u5909\u3048\u308b\u3002\u300d\uff08\u30c8\u30e8\u30bf\uff09<\/li>\n<li>\u300c\u65e5\u672c\u306e\u671d\u306f\u3001\u30d1\u30f3\u304b\u3089\u3002\u300d\uff08\u5c71\u5d0e\u88fd\u30d1\u30f3\uff09<\/li>\n<li>\u300cI\u2019m lovin\u2019 it.\u300d\uff08\u30de\u30af\u30c9\u30ca\u30eb\u30c9\uff09<\/li>\n<li>\u300c\u3042\u306a\u305f\u3068\u30b3\u30f3\u30d3\u306b\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u30de\u30fc\u30c8\u3002\u300d<\/li>\n<li>\u300c\u6c34\u3068\u751f\u304d\u308b\u3002\u300d\uff08\u30b5\u30f3\u30c8\u30ea\u30fc\uff09<\/li>\n<\/ul>\n<h2>8. \u307e\u3068\u3081<\/h2>\n<p>\u300c\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u300d\u3068\u306f\u3001\u4eba\u306e\u5fc3\u3092\u3064\u304b\u307f\u3001\u5370\u8c61\u3092\u6b8b\u3059\u77ed\u3044\u8a00\u8449\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u5ba3\u4f1d\u3084\u4f5c\u54c1\u7d39\u4ecb\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u7406\u5ff5\u3084\u5730\u57dfPR\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<br 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