{"id":119142,"date":"2025-10-11T07:16:39","date_gmt":"2025-10-10T22:16:39","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=119142"},"modified":"2025-10-11T07:16:39","modified_gmt":"2025-10-10T22:16:39","slug":"what-is-persona-marketing-guide","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/10\/11\/what-is-persona-marketing-guide\/","title":{"rendered":"\u30da\u30eb\u30bd\u30ca\u3068\u306f\u4f55\u304b\uff1f\u610f\u5473\u30fb\u4f5c\u308a\u65b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u30da\u30eb\u30bd\u30ca\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5546\u54c1\u958b\u767a\u3067\u6b20\u304b\u305b\u306a\u3044\u6982\u5ff5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u304f\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u4f5c\u308a\u65b9\u3001\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u5185\u5bb9\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

1. \u30da\u30eb\u30bd\u30ca\u3068\u306f\u4f55\u304b\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473\u3068\u76ee\u7684<\/h2>\n

1.1 \u30da\u30eb\u30bd\u30ca\u306e\u610f\u5473<\/h3>\n

\u30da\u30eb\u30bd\u30ca\uff08persona\uff09\u3068\u306f\u3001\u30e9\u30c6\u30f3\u8a9e\u3067\u300c\u4eee\u9762\u300d\u3084\u300c\u5f79\u5272\u300d\u3092\u610f\u5473\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u300c\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u300d\u3092\u6307\u3057\u307e\u3059\u3002 \u5177\u4f53\u7684\u306b\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u60f3\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u305f\u67b6\u7a7a\u306e\u4eba\u7269\u50cf\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002 <\/p>\n

1.2 \u30da\u30eb\u30bd\u30ca\u306e\u76ee\u7684<\/h3>\n

\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5546\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u66d6\u6627\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u907f\u3051\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u5171\u901a\u7406\u89e3\u3092\u56f3\u308b\u5f79\u5272\u3082\u3042\u308a\u307e\u3059\u3002 <\/p>\n

2. \u30da\u30eb\u30bd\u30ca\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9055\u3044<\/h2>\n

2.1 \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306f<\/h3>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u4f01\u696d\u3084\u5546\u54c1\u304c\u72d9\u3046\u9867\u5ba2\u5c64\u306e\u5927\u307e\u304b\u306a\u5206\u985e\u3067\u3059\u3002 \u4f8b\u3068\u3057\u3066\u300c20\u4ee3\u5973\u6027\u300d\u300c\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u300d\u306a\u3069\u306e\u5e83\u3044\u7bc4\u56f2\u3092\u6307\u3057\u307e\u3059\u3002 <\/p>\n

2.2 \u30da\u30eb\u30bd\u30ca\u3068\u306e\u9055\u3044<\/h3>\n

\u4e00\u65b9\u30da\u30eb\u30bd\u30ca\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e2d\u304b\u3089\u3055\u3089\u306b\u5177\u4f53\u7684\u306a\u4e00\u4eba\u306e\u9867\u5ba2\u50cf\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002 \u540d\u524d\u3001\u5e74\u9f62\u3001\u8077\u696d\u3001\u8da3\u5473\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u306a\u3069\u7d30\u90e8\u306b\u308f\u305f\u308a\u8a2d\u5b9a\u3057\u3001\u3088\u308a\u30ea\u30a2\u30eb\u306a\u4eba\u7269\u3068\u3057\u3066\u63cf\u304b\u308c\u307e\u3059\u3002 <\/p>\n

2.3 \u306a\u305c\u30da\u30eb\u30bd\u30ca\u304c\u5fc5\u8981\u306a\u306e\u304b<\/h3>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u3060\u3051\u3067\u306f\u62bd\u8c61\u7684\u3059\u304e\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u7acb\u3066\u306b\u304f\u3044\u4e00\u65b9\u3001\u30da\u30eb\u30bd\u30ca\u306f\u5177\u4f53\u7684\u3067\u73fe\u5b9f\u611f\u304c\u3042\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306e\u5171\u901a\u7406\u89e3\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u5186\u6ed1\u306b\u3057\u307e\u3059\u3002 <\/p>\n

3. \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9<\/h2>\n

3.1 \u30c7\u30fc\u30bf\u53ce\u96c6<\/h3>\n

\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5b9f\u614b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002 \u3053\u3053\u3067\u5f97\u305f\u60c5\u5831\u304c\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n

3.2 \u30da\u30eb\u30bd\u30ca\u306e\u9805\u76ee\u4f8b<\/h3>\n

- \u540d\u524d\uff08\u67b6\u7a7a\u306e\u3082\u306e\uff09 - \u5e74\u9f62\u30fb\u6027\u5225 - \u8077\u696d\u30fb\u5f79\u8077 - \u5bb6\u65cf\u69cb\u6210 - \u5c45\u4f4f\u5730 - \u8da3\u5473\u30fb\u95a2\u5fc3\u4e8b - \u65e5\u5e38\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3 - \u8ab2\u984c\u30fb\u60a9\u307f - \u8cfc\u8cb7\u52d5\u6a5f - \u5229\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3084SNS
\n\u3053\u308c\u3089\u3092\u3067\u304d\u308b\u3060\u3051\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

3.3 \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u624b\u9806<\/h3>\n

1. \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u50cf\u3092\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u4f5c\u6210 2. \u4ee3\u8868\u7684\u306a\u9867\u5ba2\u50cf\u3092\u4e00\u4eba\u306b\u7d5e\u308a\u8fbc\u3080 3. \u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u80cc\u666f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u6210 4. \u30c1\u30fc\u30e0\u3067\u5171\u6709\u3057\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u4fee\u6b63 <\/p>\n

4. \u30da\u30eb\u30bd\u30ca\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n

4.1 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/h3>\n

\u30da\u30eb\u30bd\u30ca\u306b\u5408\u3063\u305f\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002 <\/p>\n

4.2 \u5546\u54c1\u958b\u767a\u30fb\u6539\u5584<\/h3>\n

\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ed5\u69d8\u3084\u6a5f\u80fd\u3092\u30da\u30eb\u30bd\u30ca\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u307e\u3059\u3002 <\/p>\n

4.3 \u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/h3>\n

\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084SNS\u6295\u7a3f\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3067\u3001\u30da\u30eb\u30bd\u30ca\u304c\u8208\u5473\u3092\u6301\u3064\u30c6\u30fc\u30de\u3084\u8a00\u8449\u9063\u3044\u3092\u610f\u8b58\u3057\u3066\u4f5c\u6210\u3057\u307e\u3059\u3002 <\/p>\n

4.4 UX\u30c7\u30b6\u30a4\u30f3\u30fb\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a<\/h3>\n

\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u8a2d\u8a08\u306b\u304a\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u7279\u6027\u3084\u597d\u307f\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f7f\u3044\u3084\u3059\u3055\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002 <\/p>\n

5. \u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u6ce8\u610f\u70b9\u3068\u5931\u6557\u4f8b<\/h2>\n

5.1 \u904e\u5ea6\u306a\u7406\u60f3\u5316\u306b\u6ce8\u610f<\/h3>\n

\u5b9f\u969b\u306e\u9867\u5ba2\u3068\u306f\u4e56\u96e2\u3057\u305f\u7406\u60f3\u7684\u3059\u304e\u308b\u30da\u30eb\u30bd\u30ca\u306f\u5f79\u306b\u7acb\u3061\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u73fe\u5b9f\u7684\u306a\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

5.2 \u4e00\u4eba\u306b\u7d5e\u308a\u8fbc\u307f\u3059\u304e\u306a\u3044<\/h3>\n

\u591a\u69d8\u306a\u9867\u5ba2\u5c64\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\u8907\u6570\u306e\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u6226\u7565\u3092\u7528\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

5.3 \u56fa\u5b9a\u89b3\u5ff5\u306b\u3068\u3089\u308f\u308c\u306a\u3044<\/h3>\n

\u5e02\u5834\u3084\u9867\u5ba2\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u30da\u30eb\u30bd\u30ca\u3082\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 <\/p>\n

6. \u30da\u30eb\u30bd\u30ca\u3068\u95a2\u9023\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n

6.1 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/h3>\n

\u30da\u30eb\u30bd\u30ca\u304c\u5546\u54c1\u3092\u77e5\u308a\u3001\u8cfc\u5165\u3057\u3001\u30d5\u30a1\u30f3\u306b\u306a\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u8a2d\u8a08\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002 <\/p>\n

6.2 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u5e02\u5834\u3092\u3044\u304f\u3064\u304b\u306e\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u5225\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u524d\u6bb5\u968e\u306b\u3042\u305f\u308a\u307e\u3059\u3002 <\/p>\n

6.3 \u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n

\u30da\u30eb\u30bd\u30ca\u3092\u3082\u3068\u306b\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u5411\u3051\u305f\u5e83\u544a\u3084\u8ca9\u4fc3\u6d3b\u52d5\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002 <\/p>\n

7. \u30da\u30eb\u30bd\u30ca\u306e\u9032\u5316\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n

7.1 AI\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u7cbe\u7dfb\u5316<\/h3>\n

\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u6280\u8853\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u3088\u308a\u30ea\u30a2\u30eb\u3067\u52d5\u7684\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002 <\/p>\n

7.2 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6df1\u5316<\/h3>\n

\u4e00\u4eba\u4e00\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u6642\u4ee3\u306b\u3001\u30da\u30eb\u30bd\u30ca\u306f\u305d\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002 <\/p>\n

7.3 \u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306e\u5fdc\u7528<\/h3>\n

\u6587\u5316\u3084\u7fd2\u6163\u306e\u9055\u3046\u6d77\u5916\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u3001\u591a\u69d8\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u8a08\u3057\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u4e8b\u4f8b\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002 <\/p>\n

8. \u307e\u3068\u3081\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f<\/h2>\n

\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5546\u54c1\u958b\u767a\u306b\u304a\u3044\u3066\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3088\u308a\u3082\u8a73\u7d30\u306a\u4e00\u4eba\u306e\u9867\u5ba2\u50cf\u3092\u63cf\u304d\u51fa\u3059\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u7cbe\u5ea6\u3084\u30c1\u30fc\u30e0\u306e\u8a8d\u8b58\u3092\u7d71\u4e00\u3067\u304d\u307e\u3059\u3002\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u73fe\u5b9f\u7684\u3067\u591a\u69d8\u306a\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3001\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002AI\u306a\u3069\u306e\u65b0\u6280\u8853\u3082\u53d6\u308a\u5165\u308c\u3064\u3064\u3001\u4eca\u5f8c\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30da\u30eb\u30bd\u30ca\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5546\u54c1\u958b\u767a\u3067\u6b20\u304b\u305b\u306a\u3044\u6982\u5ff5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u304f\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u4f5c\u308a\u65b9\u3001\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u5185\u5bb9\u306b\u307e\u3068\u3081\u307e\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-119142","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/119142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/comments?post=119142"}],"version-history":[{"count":1,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/119142\/revisions"}],"predecessor-version":[{"id":119143,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/posts\/119142\/revisions\/119143"}],"wp:attachment":[{"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/media?parent=119142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/categories?post=119142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adtechmanagement.com\/minnadepr-column\/wp-json\/wp\/v2\/tags?post=119142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}