{"id":118767,"date":"2025-10-08T07:04:04","date_gmt":"2025-10-07T22:04:04","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=118767"},"modified":"2025-10-08T07:04:04","modified_gmt":"2025-10-07T22:04:04","slug":"what-is-zegen","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/10\/08\/what-is-zegen\/","title":{"rendered":"\u5973\u8852\u3068\u306f\uff1f\u610f\u5473\u30fb\u6b74\u53f2\u30fb\u73fe\u4ee3\u306e\u4f7f\u308f\u308c\u65b9\u3068\u793e\u4f1a\u554f\u984c\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"

\u5973\u8852\uff08\u305c\u3052\u3093\uff09\u306f\u3001\u304b\u3064\u3066\u5973\u6027\u3092\u58f2\u8cb7\u3084\u4ef2\u4ecb\u3059\u308b\u8077\u696d\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u73fe\u5728\u3067\u306f\u975e\u5e38\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u304f\u3001\u793e\u4f1a\u554f\u984c\u3068\u3082\u6df1\u304f\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u5973\u8852\u306e\u610f\u5473\u3084\u6b74\u53f2\u3001\u793e\u4f1a\u7684\u80cc\u666f\u3001\u305d\u3057\u3066\u73fe\u4ee3\u306b\u304a\u3051\u308b\u554f\u984c\u70b9\u3084\u5bfe\u7b56\u307e\u3067\u5e45\u5e83\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u5973\u8852\u306e\u610f\u5473\u3068\u8a9e\u6e90<\/h2>\n

1.1 \u5973\u8852\u3068\u306f\u4f55\u304b<\/h3>\n

\u5973\u8852\u306f\u3001\u5973\u6027\u306e\u58f2\u8cb7\u3084\u58f2\u6625\u3092\u65a1\u65cb\u3059\u308b\u4ef2\u4ecb\u8005\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6b74\u53f2\u7684\u306b\u306f\u5973\u6027\u3092\u58f2\u8cb7\u3057\u3001\u904a\u5ed3\uff08\u3086\u3046\u304b\u304f\uff09\u3084\u58f2\u6625\u5bbf\u3078\u9001\u308a\u8fbc\u3080\u5f79\u5272\u3092\u62c5\u3044\u307e\u3057\u305f\u3002\u4eca\u65e5\u3067\u306f\u4eba\u8eab\u58f2\u8cb7\u306e\u52a0\u5bb3\u8005\u3068\u3057\u3066\u975e\u5e38\u306b\u5426\u5b9a\u7684\u306b\u6271\u308f\u308c\u308b\u8a00\u8449\u3067\u3059\u3002 <\/p>\n

1.2 \u5973\u8852\u306e\u8a9e\u6e90\u3068\u6f22\u5b57\u306e\u610f\u5473<\/h3>\n

\u300c\u5973\u300d\u306f\u5973\u6027\u3092\u610f\u5473\u3057\u3001\u300c\u8852\u300d\u306f\u300c\u8a87\u793a\u3059\u308b\u300d\u3084\u300c\u58f2\u308a\u8fbc\u3080\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002\u4e8c\u3064\u3092\u5408\u308f\u305b\u3066\u300c\u5973\u6027\u3092\u58f2\u308a\u8fbc\u3080\u4eba\u300d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002 <\/p>\n

1.3 \u985e\u4f3c\u8a9e\u3068\u306e\u9055\u3044<\/h3>\n

\u58f2\u6625\u65a1\u65cb\u696d\u8005\u3084\u4eba\u8eab\u58f2\u8cb7\u696d\u8005\u3068\u3044\u3063\u305f\u7528\u8a9e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5973\u8852\u306f\u7279\u306b\u6b74\u53f2\u7684\u30fb\u6587\u5316\u7684\u6587\u8108\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u8a00\u8449\u3067\u3059\u3002<\/p>\n

2. \u5973\u8852\u306e\u6b74\u53f2\u7684\u80cc\u666f<\/h2>\n

2.1 \u6c5f\u6238\u6642\u4ee3\u306e\u5973\u8852<\/h3>\n

\u6c5f\u6238\u6642\u4ee3\u306b\u306f\u3001\u904a\u5ed3\u3084\u8336\u5c4b\u306b\u5973\u6027\u3092\u58f2\u308a\u8fbc\u3080\u5973\u8852\u304c\u5b58\u5728\u3057\u3001\u793e\u4f1a\u306e\u4e00\u90e8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u5bb6\u65cf\u306e\u4e8b\u60c5\u3084\u8ca7\u56f0\u306b\u3088\u308a\u5973\u6027\u304c\u5973\u8852\u306b\u58f2\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3057\u305f\u3002 <\/p>\n

2.2 \u660e\u6cbb\u304b\u3089\u662d\u548c\u521d\u671f\u306e\u5973\u8852\u306e\u5f79\u5272<\/h3>\n

\u8fd1\u4ee3\u5316\u306e\u904e\u7a0b\u3067\u3082\u5973\u8852\u306f\u6d3b\u52d5\u3092\u7d9a\u3051\u3001\u904a\u90ed\u306e\u7dad\u6301\u3084\u58f2\u6625\u306e\u65a1\u65cb\u3092\u884c\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u6cd5\u7684\u898f\u5236\u306f\u5f31\u304f\u3001\u793e\u4f1a\u554f\u984c\u3068\u3057\u3066\u6307\u6458\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u304b\u3063\u305f\u6642\u4ee3\u3067\u3059\u3002 <\/p>\n

2.3 \u6226\u5f8c\u306e\u5909\u5316\u3068\u898f\u5236\u5f37\u5316<\/h3>\n

\u6226\u5f8c\u3001\u65e5\u672c\u3067\u58f2\u6625\u9632\u6b62\u6cd5\u304c\u5236\u5b9a\u3055\u308c\u308b\u3068\u3001\u5973\u8852\u306e\u6d3b\u52d5\u306f\u6cd5\u7684\u306b\u7981\u6b62\u3055\u308c\u3001\u6458\u767a\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u5730\u4e0b\u306b\u6f5c\u308b\u5f62\u3067\u6d3b\u52d5\u3092\u7d9a\u3051\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

3. \u5973\u8852\u304c\u95a2\u308f\u3063\u305f\u793e\u4f1a\u554f\u984c\u3068\u305d\u306e\u5f71\u97ff<\/h2>\n

3.1 \u5973\u6027\u306e\u4eba\u6a29\u4fb5\u5bb3\u554f\u984c<\/h3>\n

\u5973\u8852\u306b\u3088\u308b\u5973\u6027\u306e\u58f2\u8cb7\u306f\u4eba\u6a29\u4fb5\u5bb3\u306e\u5178\u578b\u4f8b\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u5973\u6027\u304c\u5f37\u5236\u7684\u306b\u58f2\u6625\u3092\u5f37\u3044\u3089\u308c\u307e\u3057\u305f\u3002\u5bb6\u65cf\u3084\u793e\u4f1a\u306e\u5f31\u8005\u304c\u72a0\u7272\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n

3.2 \u793e\u4f1a\u7684\u5dee\u5225\u3068\u504f\u898b\u306e\u6e29\u5e8a<\/h3>\n

\u5973\u8852\u306b\u3088\u308b\u65a1\u65cb\u306f\u3001\u58f2\u6625\u5973\u6027\u3084\u305d\u306e\u5bb6\u65cf\u306b\u5bfe\u3059\u308b\u793e\u4f1a\u7684\u504f\u898b\u3084\u5dee\u5225\u306e\u539f\u56e0\u3068\u3082\u306a\u308a\u307e\u3057\u305f\u3002\u88ab\u5bb3\u8005\u304c\u58f0\u3092\u4e0a\u3052\u306b\u304f\u3044\u74b0\u5883\u304c\u9577\u3089\u304f\u7d9a\u304d\u307e\u3057\u305f\u3002 <\/p>\n

3.3 \u7d4c\u6e08\u7684\u8981\u56e0\u3068\u69cb\u9020\u7684\u554f\u984c<\/h3>\n

\u8ca7\u56f0\u3084\u793e\u4f1a\u7684\u683c\u5dee\u304c\u5973\u8852\u306e\u5b58\u5728\u3092\u751f\u307f\u51fa\u3059\u80cc\u666f\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u5973\u6027\u304c\u81ea\u3089\u306e\u610f\u601d\u306b\u53cd\u3057\u3066\u58f2\u8cb7\u3055\u308c\u308b\u69cb\u9020\u7684\u554f\u984c\u306f\u4eca\u65e5\u3082\u5b8c\u5168\u306b\u306f\u89e3\u6c7a\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

4. \u5973\u8852\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u3068\u73fe\u5728\u306e\u898f\u5236<\/h2>\n

4.1 \u58f2\u6625\u9632\u6b62\u6cd5\u306e\u5236\u5b9a<\/h3>\n

1956\u5e74\u306b\u5236\u5b9a\u3055\u308c\u305f\u58f2\u6625\u9632\u6b62\u6cd5\u306b\u3088\u308a\u3001\u58f2\u6625\u884c\u70ba\u3084\u305d\u308c\u3092\u65a1\u65cb\u3059\u308b\u5973\u8852\u306e\u6d3b\u52d5\u306f\u9055\u6cd5\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u6cd5\u5f8b\u306f\u6027\u7523\u696d\u306e\u4e00\u90e8\u3092\u898f\u5236\u3057\u3001\u4eba\u8eab\u58f2\u8cb7\u3092\u9632\u3050\u305f\u3081\u306e\u91cd\u8981\u306a\u67a0\u7d44\u307f\u3067\u3059\u3002 <\/p>\n

4.2 \u4eba\u8eab\u58f2\u8cb7\u9632\u6b62\u6cd5\u306e\u5f79\u5272<\/h3>\n

\u3055\u3089\u306b\u4eba\u8eab\u58f2\u8cb7\u9632\u6b62\u6cd5\u3084\u56fd\u969b\u6761\u7d04\u306b\u3088\u308a\u3001\u5973\u6027\u306e\u58f2\u8cb7\u3084\u5f37\u5236\u52b4\u50cd\u3092\u53d6\u308a\u7de0\u307e\u308b\u4f53\u5236\u304c\u5f37\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u56fd\u969b\u7684\u306a\u9023\u643a\u3082\u9032\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n

4.3 \u6cd5\u7684\u53d6\u308a\u7de0\u307e\u308a\u306e\u73fe\u72b6\u3068\u8ab2\u984c<\/h3>\n

\u5730\u4e0b\u306b\u6f5c\u3063\u305f\u5973\u8852\u7684\u306a\u7d44\u7e54\u306e\u6458\u767a\u306f\u7d9a\u3044\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5bc6\u58f2\u3084\u65a1\u65cb\u306e\u624b\u53e3\u306f\u5de7\u5999\u5316\u3057\u3001\u5b8c\u5168\u306a\u64b2\u6ec5\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

5. \u5973\u8852\u304c\u767b\u5834\u3059\u308b\u6587\u5b66\u30fb\u6620\u753b\u30fb\u30e1\u30c7\u30a3\u30a2<\/h2>\n

5.1 \u6587\u5b66\u4f5c\u54c1\u306b\u898b\u308b\u5973\u8852\u50cf<\/h3>\n

\u5973\u8852\u306f\u591a\u304f\u306e\u65e5\u672c\u6587\u5b66\u3067\u63cf\u304b\u308c\u3001\u6c5f\u6238\u6642\u4ee3\u304b\u3089\u660e\u6cbb\u30fb\u662d\u548c\u306b\u304b\u3051\u3066\u306e\u793e\u4f1a\u72b6\u6cc1\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u300e\u904a\u5973\u65e5\u8a18\u300f\u3084\u300e\u5409\u539f\u7d30\u898b\u300f\u306a\u3069\u304c\u6709\u540d\u3067\u3059\u3002 <\/p>\n

5.2 \u6620\u753b\u3084\u30c9\u30e9\u30de\u306e\u63cf\u5199<\/h3>\n

\u65e5\u672c\u306e\u6620\u753b\u3084\u30c9\u30e9\u30de\u3067\u306f\u5973\u8852\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u4f5c\u54c1\u304c\u591a\u6570\u5b58\u5728\u3057\u3001\u305d\u306e\u6697\u3044\u5074\u9762\u3084\u88ab\u5bb3\u8005\u306e\u8996\u70b9\u304c\u63cf\u304b\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u793e\u4f1a\u554f\u984c\u3092\u6271\u3046\u984c\u6750\u3068\u3057\u3066\u3082\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

5.3 \u30e1\u30c7\u30a3\u30a2\u306e\u5f79\u5272\u3068\u793e\u4f1a\u610f\u8b58\u306e\u5909\u5316<\/h3>\n

\u8fd1\u5e74\u306f\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u5973\u6027\u306e\u4eba\u6a29\u554f\u984c\u304c\u6ce8\u76ee\u3055\u308c\u3001\u5973\u8852\u306e\u554f\u984c\u3082\u518d\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5553\u767a\u3084\u88ab\u5bb3\u8005\u652f\u63f4\u306b\u7e4b\u304c\u308b\u60c5\u5831\u767a\u4fe1\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

6. \u73fe\u4ee3\u306b\u304a\u3051\u308b\u5973\u8852\u7684\u884c\u70ba\u3068\u554f\u984c\u70b9<\/h2>\n

6.1 \u56fd\u969b\u7684\u306a\u4eba\u8eab\u58f2\u8cb7\u3068\u5973\u8852\u306e\u985e\u4f3c\u884c\u70ba<\/h3>\n

\u73fe\u4ee3\u306e\u56fd\u969b\u793e\u4f1a\u3067\u3082\u3001\u4eba\u8eab\u58f2\u8cb7\u696d\u8005\u306f\u300c\u5973\u8852\u300d\u3068\u540c\u69d8\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u5973\u6027\u3084\u5b50\u3069\u3082\u304c\u88ab\u5bb3\u306b\u906d\u3063\u3066\u3044\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n

6.2 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u72af\u7f6a\u3068\u58f2\u8cb7\u306e\u624b\u53e3\u306e\u9032\u5316<\/h3>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u305f\u65a1\u65cb\u3084\u58f2\u8cb7\u304c\u5897\u52a0\u3057\u3001\u88ab\u5bb3\u306e\u96a0\u853d\u3084\u6458\u767a\u306e\u96e3\u3057\u3055\u304c\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002SNS\u3084\u30c0\u30fc\u30af\u30a6\u30a7\u30d6\u306e\u6d3b\u7528\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n

6.3 \u88ab\u5bb3\u8005\u652f\u63f4\u3068\u793e\u4f1a\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n

NGO\u3084\u653f\u5e9c\u6a5f\u95a2\u304c\u88ab\u5bb3\u8005\u652f\u63f4\u3092\u5f37\u5316\u3057\u3001\u76f8\u8ac7\u7a93\u53e3\u3084\u6551\u6e08\u63aa\u7f6e\u3092\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5553\u767a\u6d3b\u52d5\u306b\u3088\u308a\u793e\u4f1a\u5168\u4f53\u306e\u7406\u89e3\u4fc3\u9032\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

7. \u5973\u8852\u554f\u984c\u306e\u89e3\u6c7a\u306b\u5411\u3051\u305f\u8ab2\u984c\u3068\u5c55\u671b<\/h2>\n

7.1 \u6559\u80b2\u3068\u5553\u767a\u306e\u91cd\u8981\u6027<\/h3>\n

\u82e5\u3044\u4e16\u4ee3\u3078\u306e\u6559\u80b2\u3084\u5553\u767a\u6d3b\u52d5\u3092\u901a\u3058\u3066\u3001\u6027\u7523\u696d\u3084\u4eba\u8eab\u58f2\u8cb7\u306e\u5b9f\u614b\u3092\u7406\u89e3\u3057\u3001\u88ab\u5bb3\u3092\u9632\u3050\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002 <\/p>\n

7.2 \u6cd5\u5236\u5ea6\u306e\u5f37\u5316\u3068\u56fd\u969b\u5354\u529b<\/h3>\n

\u56fd\u5185\u6cd5\u306e\u6574\u5099\u3068\u3068\u3082\u306b\u3001\u56fd\u969b\u7684\u306a\u60c5\u5831\u5171\u6709\u3084\u5354\u529b\u304c\u91cd\u8981\u3067\u3059\u3002\u9055\u6cd5\u306a\u65a1\u65cb\u7d44\u7e54\u306e\u6458\u767a\u3092\u5f37\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

7.3 \u88ab\u5bb3\u8005\u306e\u793e\u4f1a\u5fa9\u5e30\u652f\u63f4<\/h3>\n

\u88ab\u5bb3\u8005\u304c\u793e\u4f1a\u306b\u5fa9\u5e30\u3057\u3001\u81ea\u7acb\u3067\u304d\u308b\u74b0\u5883\u3065\u304f\u308a\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u8077\u696d\u8a13\u7df4\u3084\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u306e\u5145\u5b9f\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

8. \u307e\u3068\u3081<\/h2>\n

\u5973\u8852\u306f\u6b74\u53f2\u7684\u306b\u5973\u6027\u306e\u58f2\u8cb7\u3092\u4ef2\u4ecb\u3059\u308b\u5b58\u5728\u3068\u3057\u3066\u793e\u4f1a\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u6d3b\u52d5\u306f\u4eba\u6a29\u4fb5\u5bb3\u306e\u6df1\u523b\u306a\u554f\u984c\u3092\u4f34\u3044\u307e\u3059\u3002\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3082\u985e\u4f3c\u3057\u305f\u554f\u984c\u306f\u5b58\u5728\u3057\u3001\u6cd5\u7684\u898f\u5236\u3084\u793e\u4f1a\u7684\u5553\u767a\u3001\u88ab\u5bb3\u8005\u652f\u63f4\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5065\u5168\u306a\u793e\u4f1a\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u904e\u53bb\u306e\u6559\u8a13\u3092\u751f\u304b\u3057\u3001\u4eca\u5f8c\u3082\u7a4d\u6975\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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