{"id":116616,"date":"2025-10-01T08:39:03","date_gmt":"2025-09-30T23:39:03","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=116616"},"modified":"2025-10-01T08:39:03","modified_gmt":"2025-09-30T23:39:03","slug":"customer-meaning","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/10\/01\/customer-meaning\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306f\uff1f\u610f\u5473\u30fb\u5f79\u5272\u30fb\u7a2e\u985e\u3068\u9867\u5ba2\u6e80\u8db3\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u5fc3\u7684\u306a\u5b58\u5728\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305f\u3060\u306e\u300c\u9867\u5ba2\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3051\u3067\u306a\u304f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5f79\u5272\u3084\u7a2e\u985e\u3001\u3055\u3089\u306b\u9867\u5ba2\u6e80\u8db3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u307e\u3067\u77e5\u308b\u3053\u3068\u304c\u3001\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u610f\u5473\u304b\u3089\u5177\u4f53\u7684\u306a\u6d3b\u7528\u6cd5\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473\u3068\u8a9e\u6e90<\/h2>\n

1.1 \u30ab\u30b9\u30bf\u30de\u30fc\u306e\u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u30ab\u30b9\u30bf\u30de\u30fc\uff08customer\uff09\u300d\u306f\u82f1\u8a9e\u3067\u300c\u9867\u5ba2\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u4eba\u3084\u7d44\u7e54\u3092\u6307\u3057\u3001\u4f01\u696d\u6d3b\u52d5\u306e\u4e2d\u5fc3\u7684\u306a\u5b58\u5728\u3067\u3059\u3002\u5358\u306b\u300c\u8cb7\u3044\u624b\u300d\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306e\u9593\u306e\u95a2\u4fc2\u6027\u3092\u793a\u3059\u8a00\u8449\u3067\u3082\u3042\u308a\u307e\u3059\u3002 <\/p>\n

1.2 \u8a9e\u6e90\u3068\u6210\u308a\u7acb\u3061<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u30e9\u30c6\u30f3\u8a9e\u306e\u300ccustom\uff08\u6163\u7fd2\uff09\u300d\u306b\u7531\u6765\u3057\u3001\u82f1\u8a9e\u306e\u300ccustomer\u300d\u306f\u300c\u7fd2\u6163\u7684\u306b\u8cb7\u3046\u4eba\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5358\u767a\u306e\u8cfc\u5165\u8005\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u3092\u6307\u3059\u3053\u3068\u3082\u591a\u3044\u8a00\u8449\u3067\u3059\u3002<\/p>\n

2. \u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7a2e\u985e\u3068\u5206\u985e<\/h2>\n

2.1 \u500b\u4eba\u9867\u5ba2\uff08BtoC\uff09<\/h3>\n

\u4e00\u822c\u6d88\u8cbb\u8005\u3067\u3001\u500b\u4eba\u7684\u306a\u4f7f\u7528\u76ee\u7684\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002\u65e5\u7528\u54c1\u304b\u3089\u9ad8\u984d\u5546\u54c1\u307e\u3067\u3001\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\uff1a\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u8cb7\u3044\u7269\u5ba2\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u7528\u8005\u3002 <\/p>\n

2.2 \u6cd5\u4eba\u9867\u5ba2\uff08BtoB\uff09<\/h3>\n

\u4f01\u696d\u3084\u56e3\u4f53\u304c\u3001\u696d\u52d9\u76ee\u7684\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3067\u3059\u3002\u53d6\u5f15\u898f\u6a21\u304c\u5927\u304d\u304f\u3001\u5951\u7d04\u5185\u5bb9\u3082\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4f8b\uff1a\u4f01\u696d\u5411\u3051\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u8ca9\u58f2\u3084\u6a5f\u68b0\u8a2d\u5099\u306e\u5c0e\u5165\u3002 <\/p>\n

2.3 \u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09<\/h3>\n

\u307e\u3060\u8cfc\u5165\u306b\u306f\u81f3\u3063\u3066\u3044\u306a\u3044\u304c\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u6f5c\u5728\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u306f\u3001\u3053\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3001\u9867\u5ba2\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <\/p>\n

2.4 \u65e2\u5b58\u9867\u5ba2\u3068\u65b0\u898f\u9867\u5ba2<\/h3>\n

\u65e2\u306b\u53d6\u5f15\u5b9f\u7e3e\u304c\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u3001\u65b0\u305f\u306b\u7372\u5f97\u3059\u3079\u304d\u30ab\u30b9\u30bf\u30de\u30fc\u3002\u4e21\u8005\u306b\u306f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

3. \u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5f79\u5272\u3068\u91cd\u8981\u6027<\/h2>\n

3.1 \u4f01\u696d\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u5b58\u5728<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u4f01\u696d\u306e\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u6e90\u6cc9\u3067\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u4e8b\u696d\u306e\u6301\u7d9a\u7684\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n

3.2 \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u63d0\u4f9b\u8005\u3068\u3057\u3066\u306e\u5f79\u5272<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u306e\u610f\u898b\u3084\u8a55\u4fa1\u306f\u3001\u5546\u54c1\u306e\u6539\u5584\u3084\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u7a4d\u6975\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002 <\/p>\n

3.3 \u53e3\u30b3\u30df\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u306e\u4fc3\u9032<\/h3>\n

\u6e80\u8db3\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u5468\u56f2\u3078\u306e\u63a8\u85a6\u3084\u53e3\u30b3\u30df\u3092\u901a\u3058\u3066\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n

4. \u30ab\u30b9\u30bf\u30de\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

4.1 \u30cb\u30fc\u30ba\u306e\u6b63\u78ba\u306a\u628a\u63e1<\/h3>\n

\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u3084\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002 <\/p>\n

4.2 \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5145\u5b9f<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u4e01\u5be7\u306a\u5bfe\u5fdc\u3084\u8fc5\u901f\u306a\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u5fc3\u639b\u3051\u308b\u3053\u3068\u3067\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3051\u307e\u3059\u3002 <\/p>\n

4.3 \u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5145\u5b9f<\/h3>\n

\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3082\u91cd\u8981\u3067\u3059\u3002\u8fd4\u54c1\u5bfe\u5fdc\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u3001\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n

5. \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08\u9867\u5ba2\u4f53\u9a13\uff09\u3068\u306f\uff1f<\/h2>\n

5.1 \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5b9a\u7fa9<\/h3>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u5229\u7528\u3059\u308b\u904e\u7a0b\u3067\u611f\u3058\u308b\u7dcf\u5408\u7684\u306a\u4f53\u9a13\u306e\u3053\u3068\u3002\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3060\u3051\u3067\u306a\u304f\u3001\u611f\u60c5\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002 <\/p>\n

5.2 \u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a<\/h3>\n

\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u73fe\u4ee3\u3067\u306f\u3001\u5358\u306b\u5546\u54c1\u304c\u826f\u3044\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u9867\u5ba2\u306e\u4f53\u9a13\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002 <\/p>\n

5.3 \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u5177\u4f53\u7b56<\/h3>\n

- \u8cfc\u5165\u524d\u5f8c\u306e\u4e00\u8cab\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b - \u500b\u5225\u5bfe\u5fdc\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316 - \u9867\u5ba2\u306e\u58f0\u3092\u6d3b\u304b\u3057\u305f\u6539\u5584<\/p>\n

6. \u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CRM\uff09<\/h2>\n

6.1 CRM\u306e\u6982\u8981<\/h3>\n

CRM\u3068\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306e\u9577\u671f\u7684\u306a\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u6307\u3059\u6226\u7565\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u7dcf\u79f0\u3067\u3059\u3002 <\/p>\n

6.2 CRM\u306e\u5177\u4f53\u7684\u306a\u6d3b\u52d5<\/h3>\n

- \u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406 - \u8cfc\u8cb7\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306e\u5206\u6790 - \u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08 <\/p>\n

6.3 CRM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n

\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u58f2\u4e0a\u5897\u52a0\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n

7. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u9055\u3044<\/h2>\n

7.1 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5f79\u5272<\/h3>\n

\u6280\u8853\u7684\u306a\u554f\u3044\u5408\u308f\u305b\u3084\u554f\u984c\u89e3\u6c7a\u3092\u5c02\u9580\u306b\u5bfe\u5fdc\u3059\u308b\u90e8\u9580\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\uff1a\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u3001\u6545\u969c\u5bfe\u5fdc\u306a\u3069\u3002 <\/p>\n

7.2 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5f79\u5272<\/h3>\n

\u3088\u308a\u5e83\u7fa9\u306b\u3001\u9867\u5ba2\u6e80\u8db3\u5168\u822c\u3092\u652f\u63f4\u3059\u308b\u6d3b\u52d5\u3002\u8ca9\u58f2\u524d\u304b\u3089\u8ca9\u58f2\u5f8c\u307e\u3067\u5e45\u5e83\u304f\u5bfe\u5fdc\u3057\u3001\u5feb\u9069\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

8. \u307e\u3068\u3081\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7406\u89e3\u3057\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306b\u7e4b\u3052\u308b<\/h2>\n

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\n\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084CRM\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3068\u4f01\u696d\u4fa1\u5024\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u9375\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u7d9a\u3051\u308b\u3053\u3068\u306b\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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