{"id":116588,"date":"2025-10-01T07:54:21","date_gmt":"2025-09-30T22:54:21","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=116588"},"modified":"2025-10-01T07:54:21","modified_gmt":"2025-09-30T22:54:21","slug":"what-is-kairi-2","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/10\/01\/what-is-kairi-2\/","title":{"rendered":"\u4e56\u96e2\u3068\u306f\uff1f\u610f\u5473\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u30fb\u7d4c\u6e08\u30fb\u5fc3\u7406\u5b66\u3067\u306e\u4f7f\u308f\u308c\u65b9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u4e56\u96e2\uff08\u304b\u3044\u308a\uff09\u300d\u3068\u306f\u3001\u4e00\u822c\u7684\u306b\u7269\u4e8b\u306e\u30ba\u30ec\u3084\u9694\u305f\u308a\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u3084\u7d4c\u6e08\u3001\u5fc3\u7406\u5b66\u306e\u5206\u91ce\u3067\u591a\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3067\u3001\u73fe\u8c61\u3084\u6570\u5024\u3001\u8a8d\u8b58\u306e\u5dee\u7570\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u300c\u4e56\u96e2\u300d\u306e\u610f\u5473\u3084\u4f7f\u3044\u65b9\u3001\u5177\u4f53\u4f8b\u3001\u985e\u7fa9\u8a9e\u3068\u306e\u9055\u3044\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u4e56\u96e2\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473\u3068\u5b9a\u7fa9<\/h2>\n

\u4e56\u96e2\u3068\u306f\u3001\u300c\u96e2\u308c\u308b\u3053\u3068\u300d\u300c\u9694\u305f\u308a\u304c\u3042\u308b\u3053\u3068\u300d\u300c\u30ba\u30ec\u3084\u9055\u3044\u304c\u751f\u3058\u308b\u3053\u3068\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

1.1 \u8a00\u8449\u306e\u69cb\u6210\u3068\u8a9e\u6e90<\/h3>\n

\u300c\u4e56\u300d\u306f\u300c\u96e2\u308c\u308b\u300d\u300c\u5225\u308c\u308b\u300d\u3092\u610f\u5473\u3057\u3001\u300c\u96e2\u300d\u3082\u300c\u96e2\u308c\u308b\u300d\u300c\u96e2\u6563\u300d\u3092\u793a\u3059\u6f22\u5b57\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u4e21\u8005\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u300c\u96e2\u308c\u3066\u3044\u308b\u72b6\u614b\u300d\u300c\u9694\u305f\u308a\u300d\u3092\u8868\u3057\u307e\u3059\u3002 <\/p>\n

1.2 \u4e00\u822c\u7684\u306a\u610f\u5473\u5408\u3044<\/h3>\n

\u7269\u7406\u7684\u306a\u8ddd\u96e2\u3060\u3051\u3067\u306a\u304f\u3001\u6570\u5024\u306e\u5dee\u7570\u3084\u8003\u3048\u65b9\u306e\u30ba\u30ec\u3001\u73fe\u5b9f\u3068\u7406\u60f3\u306e\u5dee\u306a\u3069\u591a\u69d8\u306a\u30b7\u30fc\u30f3\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n

2. \u4e56\u96e2\u306e\u5177\u4f53\u4f8b\u3068\u4f7f\u3044\u65b9<\/h2>\n

\u4e56\u96e2\u306f\u69d8\u3005\u306a\u5206\u91ce\u3067\u4f7f\u308f\u308c\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u4f8b\u3067\u7406\u89e3\u3059\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n

2.1 \u7d4c\u6e08\u30fb\u91d1\u878d\u3067\u306e\u4e56\u96e2<\/h3>\n

\u682a\u4fa1\u3068\u4f01\u696d\u4fa1\u5024\u306e\u4e56\u96e2\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u3068\u5b9f\u52e2\u30ec\u30fc\u30c8\u306e\u4e56\u96e2\u306a\u3069\u3001\u6570\u5024\u3084\u5b9f\u614b\u306e\u5dee\u7570\u3092\u793a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u682a\u4fa1\u304c\u4f01\u696d\u306e\u5b9f\u969b\u306e\u4fa1\u5024\u3088\u308a\u9ad8\u3044\u5834\u5408\u300c\u4e56\u96e2\u3057\u3066\u3044\u308b\u300d\u3068\u8a00\u3044\u307e\u3059\u3002 <\/p>\n

2.2 \u30d3\u30b8\u30cd\u30b9\u3067\u306e\u4e56\u96e2<\/h3>\n

\u8a08\u753b\u3068\u5b9f\u7e3e\u306e\u4e56\u96e2\u3001\u671f\u5f85\u3068\u7d50\u679c\u306e\u4e56\u96e2\u306a\u3069\u3001\u76ee\u6a19\u3084\u671f\u5f85\u3068\u73fe\u5b9f\u306e\u30ba\u30ec\u3092\u6307\u3057\u307e\u3059\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u9032\u6357\u3068\u8a08\u753b\u306e\u5dee\u7570\u3092\u6307\u6458\u3059\u308b\u3068\u304d\u306b\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

2.3 \u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u79d1\u5b66\u3067\u306e\u4e56\u96e2<\/h3>\n

\u81ea\u5df1\u8a8d\u8b58\u3068\u4ed6\u8005\u8a55\u4fa1\u306e\u4e56\u96e2\u3001\u7406\u60f3\u81ea\u5df1\u3068\u73fe\u5b9f\u81ea\u5df1\u306e\u4e56\u96e2\u306a\u3069\u3001\u500b\u4eba\u306e\u5185\u9762\u7684\u306a\u5dee\u7570\u3092\u8868\u73fe\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u5927\u304d\u3044\u3068\u30b9\u30c8\u30ec\u30b9\u3084\u4e0d\u5b89\u306e\u539f\u56e0\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

3. \u4e56\u96e2\u306e\u985e\u7fa9\u8a9e\u3068\u305d\u306e\u9055\u3044<\/h2>\n

\u4e56\u96e2\u3068\u4f3c\u305f\u610f\u5473\u306e\u8a00\u8449\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

3.1 \u30ae\u30e3\u30c3\u30d7\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u30ae\u30e3\u30c3\u30d7\u300d\u306f\u82f1\u8a9e\u304b\u3089\u306e\u5916\u6765\u8a9e\u3067\u300c\u5dee\u300d\u300c\u9699\u9593\u300d\u3092\u610f\u5473\u3057\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4e56\u96e2\u3088\u308a\u3082\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u8868\u73fe\u3067\u3001\u5fc3\u7406\u7684\u306a\u610f\u5473\u5408\u3044\u304c\u5f37\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

3.2 \u9694\u305f\u308a\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u9694\u305f\u308a\u300d\u306f\u7269\u7406\u7684\u30fb\u5fc3\u7406\u7684\u306a\u8ddd\u96e2\u3084\u5206\u65ad\u3092\u793a\u3057\u3001\u4eba\u9593\u95a2\u4fc2\u3084\u6587\u5316\u306e\u5dee\u7570\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4e56\u96e2\u306f\u3088\u308a\u6570\u5024\u7684\u30fb\u5206\u6790\u7684\u306a\u5834\u9762\u3067\u3082\u7528\u3044\u3089\u308c\u307e\u3059\u3002 <\/p>\n

3.3 \u5dee\u7570\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u5dee\u7570\u300d\u306f\u5358\u306b\u9055\u3044\u3092\u610f\u5473\u3057\u3001\u4e56\u96e2\u306f\u305d\u306e\u9055\u3044\u304c\u62e1\u5927\u3057\u3066\u30ba\u30ec\u3084\u9694\u305f\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

4. \u4e56\u96e2\u304c\u751f\u3058\u308b\u539f\u56e0\u3068\u80cc\u666f<\/h2>\n

\u4e56\u96e2\u304c\u767a\u751f\u3059\u308b\u80cc\u666f\u3084\u539f\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u554f\u984c\u89e3\u6c7a\u306e\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

4.1 \u60c5\u5831\u306e\u4e0d\u4e00\u81f4\u3084\u8aa4\u89e3<\/h3>\n

\u60c5\u5831\u304c\u6b63\u3057\u304f\u5171\u6709\u3055\u308c\u306a\u3044\u3068\u3001\u8a8d\u8b58\u306e\u4e56\u96e2\u304c\u8d77\u3053\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 <\/p>\n

4.2 \u6642\u9593\u5dee\u3084\u5909\u5316<\/h3>\n

\u8a08\u753b\u3068\u5b9f\u7e3e\u306e\u4e56\u96e2\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u3084\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u308a\u30ba\u30ec\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002 <\/p>\n

4.3 \u610f\u56f3\u3084\u4fa1\u5024\u89b3\u306e\u9055\u3044<\/h3>\n

\u7d44\u7e54\u5185\u5916\u306e\u4fa1\u5024\u89b3\u3084\u76ee\u7684\u304c\u7570\u306a\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u3084\u8a55\u4fa1\u306b\u4e56\u96e2\u304c\u751f\u307e\u308c\u307e\u3059\u3002 <\/p>\n

4.4 \u6280\u8853\u7684\u30fb\u7d4c\u6e08\u7684\u8981\u56e0<\/h3>\n

\u7d4c\u6e08\u74b0\u5883\u306e\u5909\u52d5\u3084\u6280\u8853\u9769\u65b0\u306b\u3088\u308a\u5e02\u5834\u4fa1\u683c\u3084\u6210\u679c\u304c\u4e56\u96e2\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

5. \u4e56\u96e2\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u5206\u6790\u624b\u6cd5<\/h2>\n

\u4e56\u96e2\u3092\u6570\u5024\u5316\u3057\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u591a\u304f\u306e\u5206\u91ce\u3067\u91cd\u8981\u3067\u3059\u3002<\/p>\n

5.1 \u7d4c\u6e08\u30fb\u91d1\u878d\u5206\u91ce\u3067\u306e\u4e56\u96e2\u306e\u6e2c\u5b9a<\/h3>\n

\u682a\u4fa1\u4e56\u96e2\u7387\u3001\u70ba\u66ff\u4e56\u96e2\u7387\u306a\u3069\u304c\u4ee3\u8868\u7684\u3067\u3001\u8a08\u7b97\u5f0f\u3084\u6307\u6a19\u3092\u7528\u3044\u3066\u8a55\u4fa1\u3057\u307e\u3059\u3002 <\/p>\n

5.2 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u4e56\u96e2\u5206\u6790<\/h3>\n

KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u7528\u3044\u3066\u8a08\u753b\u3068\u5b9f\u7e3e\u306e\u5dee\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002 <\/p>\n

5.3 \u5fc3\u7406\u5b66\u3067\u306e\u4e56\u96e2\u8a55\u4fa1<\/h3>\n

\u5fc3\u7406\u30c6\u30b9\u30c8\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u901a\u3058\u3066\u7406\u60f3\u81ea\u5df1\u3068\u73fe\u5b9f\u81ea\u5df1\u306e\u4e56\u96e2\u3092\u6e2c\u308a\u307e\u3059\u3002<\/p>\n

6. \u4e56\u96e2\u306e\u89e3\u6d88\u65b9\u6cd5\u3068\u5bfe\u7b56<\/h2>\n

\u4e56\u96e2\u3092\u653e\u7f6e\u3059\u308b\u3068\u30c8\u30e9\u30d6\u30eb\u3084\u640d\u5931\u306e\u539f\u56e0\u306b\u306a\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

6.1 \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/h3>\n

\u60c5\u5831\u5171\u6709\u3084\u610f\u8b58\u306e\u7d71\u4e00\u3092\u56f3\u308b\u3053\u3068\u3067\u8a8d\u8b58\u306e\u30ba\u30ec\u3092\u6e1b\u3089\u305b\u307e\u3059\u3002 <\/p>\n

6.2 \u76ee\u6a19\u8a2d\u5b9a\u306e\u898b\u76f4\u3057<\/h3>\n

\u73fe\u5b9f\u7684\u304b\u3064\u67d4\u8edf\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u4e56\u96e2\u3092\u6700\u5c0f\u9650\u306b\u3057\u307e\u3059\u3002 <\/p>\n

6.3 \u5b9a\u671f\u7684\u306a\u9032\u6357\u7ba1\u7406<\/h3>\n

\u8a08\u753b\u3068\u5b9f\u7e3e\u306e\u4e56\u96e2\u3092\u65e9\u671f\u306b\u767a\u898b\u3057\u3001\u9069\u5207\u306a\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 <\/p>\n

6.4 \u6559\u80b2\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/h3>\n

\u793e\u54e1\u3084\u95a2\u4fc2\u8005\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u4fa1\u5024\u89b3\u3084\u77e5\u8b58\u306e\u4e56\u96e2\u3092\u6e1b\u3089\u3057\u307e\u3059\u3002<\/p>\n

7. \u4e56\u96e2\u304c\u793a\u3059\u793e\u4f1a\u7684\u30fb\u5fc3\u7406\u7684\u610f\u5473<\/h2>\n

\u4e56\u96e2\u306f\u5358\u306a\u308b\u5dee\u7570\u4ee5\u4e0a\u306b\u3001\u793e\u4f1a\u3084\u500b\u4eba\u306e\u554f\u984c\u3084\u8ab2\u984c\u3092\u793a\u3059\u30b5\u30a4\u30f3\u3068\u3057\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n

7.1 \u793e\u4f1a\u306b\u304a\u3051\u308b\u4e56\u96e2\u306e\u5f71\u97ff<\/h3>\n

\u7d4c\u6e08\u683c\u5dee\u3084\u60c5\u5831\u683c\u5dee\u3068\u3044\u3063\u305f\u793e\u4f1a\u554f\u984c\u306e\u80cc\u666f\u306b\u4e56\u96e2\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n

7.2 \u500b\u4eba\u306e\u5fc3\u7406\u7684\u4e0d\u8abf\u306e\u539f\u56e0\u306b<\/h3>\n

\u7406\u60f3\u3068\u73fe\u5b9f\u306e\u4e56\u96e2\u306f\u81ea\u5df1\u8a55\u4fa1\u306e\u4f4e\u4e0b\u3084\u30b9\u30c8\u30ec\u30b9\u306e\u539f\u56e0\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

8. \u307e\u3068\u3081<\/h2>\n

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\n\u4e56\u96e2\u304c\u751f\u3058\u308b\u539f\u56e0\u3084\u305d\u306e\u89e3\u6d88\u65b9\u6cd5\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u554f\u984c\u89e3\u6c7a\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6539\u5584\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002
\n\u4eca\u5f8c\u3082\u5909\u5316\u306e\u6fc0\u3057\u3044\u793e\u4f1a\u3067\u4e56\u96e2\u306f\u69d8\u3005\u306a\u5834\u9762\u3067\u767a\u751f\u3057\u307e\u3059\u304c\u3001\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u7d44\u7e54\u3084\u500b\u4eba\u306e\u6210\u9577\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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