{"id":114299,"date":"2025-09-26T17:02:39","date_gmt":"2025-09-26T08:02:39","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=114299"},"modified":"2025-09-26T17:02:55","modified_gmt":"2025-09-26T08:02:55","slug":"what-is-rhetoric-2","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/09\/26\/what-is-rhetoric-2\/","title":{"rendered":"\u30ec\u30c8\u30ea\u30c3\u30af\u3068\u306f\uff1f\u305d\u306e\u5b9a\u7fa9\u30fb\u6b74\u53f2\u30fb\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u30ec\u30c8\u30ea\u30c3\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u306e\u672c\u5f53\u306e\u610f\u5473\u3084\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u306e\u5b9a\u7fa9\u304b\u3089\u6b74\u53f2\u3001\u305d\u3057\u3066\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u308b\u306e\u304b\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1. \u30ec\u30c8\u30ea\u30c3\u30af\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u5b9a\u7fa9<\/h2>\n

\u30ec\u30c8\u30ea\u30c3\u30af\uff08rhetoric\uff09\u3068\u306f\u3001\u52b9\u679c\u7684\u306b\u4eba\u3005\u3092\u8aac\u5f97\u3057\u305f\u308a\u3001\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u8a00\u8a9e\u6280\u8853\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u5143\u3005\u306f\u53e4\u4ee3\u30ae\u30ea\u30b7\u30e3\u306e\u4fee\u8f9e\u5b66\u306b\u7aef\u3092\u767a\u3057\u3001\u8a00\u8449\u3092\u4f7f\u3063\u3066\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a71\u3092\u69cb\u7bc9\u3059\u308b\u6280\u8853\u3068\u3057\u3066\u767a\u5c55\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u5358\u306a\u308b\u8a00\u8449\u904a\u3073\u3067\u306f\u306a\u304f\u3001\u76f8\u624b\u306b\u5bfe\u3059\u308b\u5f71\u97ff\u529b\u3092\u6301\u3064\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n

1.1 \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u8a9e\u6e90\u3068\u6b74\u53f2<\/h3>\n

\u300c\u30ec\u30c8\u30ea\u30c3\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30ae\u30ea\u30b7\u30e3\u8a9e\u306e\u300crhetorike\u300d\uff08\u6f14\u8aac\u8853\uff09\u304b\u3089\u6d3e\u751f\u3057\u3066\u3044\u307e\u3059\u3002\u53e4\u4ee3\u30ae\u30ea\u30b7\u30e3\u3067\u306f\u3001\u653f\u6cbb\u5bb6\u3084\u6f14\u8aac\u5bb6\u304c\u5e02\u6c11\u3092\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u4fee\u8f9e\u5b66\u3092\u5b66\u3073\u3001\u91cd\u8981\u306a\u793e\u4f1a\u7684\u3001\u653f\u6cbb\u7684\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002\u30a2\u30ea\u30b9\u30c8\u30c6\u30ec\u30b9\u306f\u300e\u4fee\u8f9e\u5b66\u300f\u3068\u3044\u3046\u8457\u4f5c\u306e\u4e2d\u3067\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u300c\u4eba\u3005\u3092\u8aac\u5f97\u3059\u308b\u6280\u8853\u300d\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

2. \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u7a2e\u985e\u3068\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n

\u30ec\u30c8\u30ea\u30c3\u30af\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u3084\u30c6\u30af\u30cb\u30c3\u30af\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u304c\u7570\u306a\u308b\u76ee\u7684\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a\u30ec\u30c8\u30ea\u30c3\u30af\u306e\u7a2e\u985e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

2.1 \u8a00\u8449\u306e\u9078\u3073\u65b9\u2014\u30a8\u30c8\u30b9\u3001\u30d1\u30c8\u30b9\u3001\u30ed\u30b4\u30b9<\/h3>\n

\u30a2\u30ea\u30b9\u30c8\u30c6\u30ec\u30b9\u306f\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u4f7f\u3046\u969b\u306b\u91cd\u8981\u306a3\u3064\u306e\u8981\u7d20\u3092\u6319\u3052\u307e\u3057\u305f\u3002\u305d\u308c\u304c\u300c\u30a8\u30c8\u30b9\u300d\u300c\u30d1\u30c8\u30b9\u300d\u300c\u30ed\u30b4\u30b9\u300d\u3067\u3059\u3002<\/p>\n

\u30a8\u30c8\u30b9\uff08Ethos\uff09\uff1a\u8a71\u3057\u624b\u306e\u4fe1\u983c\u6027\u3084\u9053\u5fb3\u7684\u306a\u7acb\u5834\u306b\u57fa\u3065\u304f\u8aac\u5f97<\/p>\n

\u30d1\u30c8\u30b9\uff08Pathos\uff09\uff1a\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u65b9\u6cd5\u3002\u5171\u611f\u3084\u611f\u52d5\u3092\u547c\u3073\u8d77\u3053\u3059<\/p>\n

\u30ed\u30b4\u30b9\uff08Logos\uff09\uff1a\u8ad6\u7406\u7684\u306a\u8aac\u5f97\u3002\u8a3c\u62e0\u3084\u8ad6\u7406\u306b\u57fa\u3065\u304f\u8b70\u8ad6<\/p>\n

\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

2.2 \u6bd4\u55a9\u3068\u6697\u55a9<\/h3>\n

\u6bd4\u55a9\u3084\u6697\u55a9\uff08\u30e1\u30bf\u30d5\u30a1\u30fc\uff09\u306f\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002\u6bd4\u55a9\u306f\u300c\uff5e\u306e\u3088\u3046\u3060\u300d\u300c\uff5e\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u3042\u308b\u7269\u4e8b\u3092\u5225\u306e\u7269\u4e8b\u306b\u4f8b\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u6697\u55a9\u306f\u6bd4\u55a9\u306e\u4e00\u7a2e\u3067\u3001\u76f4\u63a5\u7684\u306b\u3042\u308b\u3082\u306e\u3092\u4ed6\u306e\u3082\u306e\u306b\u7f6e\u304d\u63db\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8a00\u8449\u304c\u8996\u899a\u7684\u306b\u9bae\u660e\u306b\u306a\u308a\u3001\u8074\u8846\u306e\u5370\u8c61\u306b\u5f37\u304f\u6b8b\u308a\u307e\u3059\u3002<\/p>\n

3. \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u5fdc\u7528\u4f8b\u3068\u52b9\u679c<\/h2>\n

\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u65e5\u5e38\u306e\u4f1a\u8a71\u3060\u3051\u3067\u306a\u304f\u3001\u653f\u6cbb\u3001\u5e83\u544a\u3001\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

3.1 \u653f\u6cbb\u306b\u304a\u3051\u308b\u30ec\u30c8\u30ea\u30c3\u30af<\/h3>\n

\u653f\u6cbb\u5bb6\u306f\u6f14\u8aac\u306e\u4e2d\u3067\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u99c6\u4f7f\u3057\u3066\u3001\u6709\u6a29\u8005\u306e\u5fc3\u3092\u63b4\u3082\u3046\u3068\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d0\u30e9\u30af\u30fb\u30aa\u30d0\u30de\u5143\u5927\u7d71\u9818\u306e\u300cYes We Can\u300d\u306a\u3069\u3001\u7c21\u6f54\u3067\u529b\u5f37\u3044\u30d5\u30ec\u30fc\u30ba\u304c\u591a\u304f\u306e\u4eba\u3005\u306b\u5171\u611f\u3092\u547c\u3073\u3001\u652f\u6301\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u8a00\u8449\u306f\u3001\u30a8\u30c8\u30b9\u3084\u30d1\u30c8\u30b9\u3092\u52b9\u679c\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3.2 \u5e83\u544a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ec\u30c8\u30ea\u30c3\u30af<\/h3>\n

\u5e83\u544a\u696d\u754c\u3067\u3082\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u9b45\u529b\u7684\u306b\u898b\u305b\u308b\u305f\u3081\u306b\u3001\u8a00\u8449\u3092\u5de7\u307f\u306b\u4f7f\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u4eca\u3059\u3050\u8a66\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u8868\u73fe\u306f\u3001\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u30d1\u30c8\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3.3 \u30e1\u30c7\u30a3\u30a2\u3068\u30ec\u30c8\u30ea\u30c3\u30af<\/h3>\n

\u30e1\u30c7\u30a3\u30a2\u3067\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u30cb\u30e5\u30fc\u30b9\u3084\u756a\u7d44\u3067\u3082\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u898b\u51fa\u3057\u3084\u5f37\u3044\u611f\u60c5\u306b\u8a34\u3048\u308b\u8a00\u8449\uff08\u4f8b\uff1a\u300c\u885d\u6483\uff01\u300d\u300c\u7d76\u5bfe\u306b\u898b\u9003\u305b\u306a\u3044\uff01\u300d\uff09\u306f\u3001\u8996\u8074\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8996\u8074\u3092\u4fc3\u3059\u305f\u3081\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

4. \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u5229\u70b9\u3068\u30ea\u30b9\u30af<\/h2>\n

\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u5f0a\u5bb3\u3092\u62db\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u4f7f\u3046\u969b\u306e\u5229\u70b9\u3068\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n

4.1 \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u5229\u70b9<\/h3>\n

\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u4e0a\u624b\u306b\u4f7f\u3046\u3068\u3001\u76f8\u624b\u3092\u8aac\u5f97\u3057\u305f\u308a\u3001\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u52b9\u679c\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u305f\u3081\u306b\u306f\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u306e\u529b\u3092\u501f\u308a\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u7279\u306b\u653f\u6cbb\u3084\u30d3\u30b8\u30cd\u30b9\u306a\u3069\u3001\u5f71\u97ff\u529b\u3092\u767a\u63ee\u3059\u308b\u5834\u9762\u3067\u306f\u5fc5\u9808\u306e\u30b9\u30ad\u30eb\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

4.2 \u30ec\u30c8\u30ea\u30c3\u30af\u306e\u30ea\u30b9\u30af\u3068\u502b\u7406<\/h3>\n

\u3057\u304b\u3057\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u306f\u6642\u306b\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u3001\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u8a87\u5f35\u3084\u865a\u507d\u3092\u4f7f\u3063\u305f\u8aac\u5f97\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u611f\u60c5\u3092\u64cd\u308b\u30d1\u30c8\u30b9\u306e\u4f7f\u3044\u65b9\u306b\u3088\u3063\u3066\u3001\u4e8b\u5b9f\u306b\u57fa\u3065\u304b\u306a\u3044\u60c5\u5831\u3092\u5e83\u3081\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ec\u30c8\u30ea\u30c3\u30af\u3092\u4f7f\u3046\u969b\u306b\u306f\u502b\u7406\u7684\u306a\u914d\u616e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

5. \u307e\u3068\u3081<\/h2>\n

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