{"id":112668,"date":"2025-09-23T20:42:30","date_gmt":"2025-09-23T11:42:30","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=112668"},"modified":"2025-09-23T20:42:30","modified_gmt":"2025-09-23T11:42:30","slug":"%e3%80%8c%e7%b4%8b%e5%88%87%e3%82%8a%e5%9e%8b%e3%80%8d%e3%81%ae%e6%84%8f%e5%91%b3%e3%81%a8%e4%bd%bf%e3%81%84%e6%96%b9%ef%bd%9c%e6%97%a5%e5%b8%b8%e3%83%bb%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%bb","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/09\/23\/%e3%80%8c%e7%b4%8b%e5%88%87%e3%82%8a%e5%9e%8b%e3%80%8d%e3%81%ae%e6%84%8f%e5%91%b3%e3%81%a8%e4%bd%bf%e3%81%84%e6%96%b9%ef%bd%9c%e6%97%a5%e5%b8%b8%e3%83%bb%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%bb\/","title":{"rendered":"\u300c\u7d0b\u5207\u308a\u578b\u300d\u306e\u610f\u5473\u3068\u4f7f\u3044\u65b9\uff5c\u65e5\u5e38\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u6587\u7ae0\u8868\u73fe\u3067\u306e\u7406\u89e3"},"content":{"rendered":"

\u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u306f\u3001\u7269\u4e8b\u3084\u8003\u3048\u65b9\u304c\u578b\u901a\u308a\u3067\u3001\u500b\u6027\u3084\u67d4\u8edf\u6027\u304c\u6b20\u3051\u3066\u3044\u308b\u69d8\u5b50\u3092\u8868\u3059\u8a00\u8449\u3067\u3059\u3002\u7279\u306b\u56fa\u5b9a\u89b3\u5ff5\u3084\u6c7a\u307e\u308a\u304d\u3063\u305f\u30d1\u30bf\u30fc\u30f3\u3067\u7269\u4e8b\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u300c\u7d0b\u5207\u308a\u578b\u300d\u306e\u610f\u5473\u3001\u7531\u6765\u3001\u4f7f\u3044\u65b9\u3001\u985e\u7fa9\u8a9e\u3001\u6ce8\u610f\u70b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1 \u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u306f\u4f55\u304b<\/h2>\n

1-1 \u57fa\u672c\u7684\u306a\u610f\u5473<\/h3>\n

\u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u306f\u3001\u65e2\u6210\u306e\u578b\u3084\u5f62\u5f0f\u306b\u5f93\u3044\u3059\u304e\u3066\u500b\u6027\u3084\u72ec\u5275\u6027\u304c\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6587\u7ae0\u3084\u8a71\u3057\u65b9\u3001\u8003\u3048\u65b9\u3001\u884c\u52d5\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u304a\u3044\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

1-2 \u7528\u6cd5\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

- \u300c\u7d0b\u5207\u308a\u578b\u306e\u8a00\u3044\u56de\u3057\u300d\uff1a\u6c7a\u307e\u308a\u304d\u3063\u305f\u8868\u73fe\u3084\u30d5\u30ec\u30fc\u30ba - \u300c\u7d0b\u5207\u308a\u578b\u306e\u767a\u60f3\u300d\uff1a\u56fa\u5b9a\u89b3\u5ff5\u306b\u57fa\u3065\u304f\u8003\u3048\u65b9 - \u300c\u7d0b\u5207\u308a\u578b\u306b\u9665\u308b\u300d\uff1a\u67d4\u8edf\u6027\u3092\u5931\u3046\u72b6\u6cc1\u3092\u6307\u3059 <\/p>\n

1-3 \u82f1\u8a9e\u3067\u306e\u8fd1\u4f3c\u8868\u73fe<\/h3>\n

- stereotyped expression - formulaic pattern - conventional thinking \u6587\u8108\u306b\u3088\u3063\u3066\u306f \u201cclich\u00e9\u201d \u3084 \u201cfixed pattern\u201d \u3068\u3082\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n

2 \u8a9e\u6e90\u3068\u6b74\u53f2\u7684\u80cc\u666f<\/h2>\n

2-1 \u300c\u7d0b\u5207\u308a\u300d\u306e\u7531\u6765<\/h3>\n

\u300c\u7d0b\u5207\u308a\u300d\u3068\u306f\u3001\u7d0b\u7ae0\u3084\u6a21\u69d8\u306e\u578b\u7d19\u3092\u7528\u3044\u3066\u540c\u3058\u6a21\u69d8\u3092\u7e70\u308a\u8fd4\u3057\u4f5c\u308b\u3053\u3068\u306b\u7531\u6765\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u8ee2\u3058\u3066\u3001\u56fa\u5b9a\u5316\u3055\u308c\u305f\u5f62\u5f0f\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u6307\u3059\u6bd4\u55a9\u3068\u306a\u308a\u307e\u3057\u305f\u3002 <\/p>\n

2-2 \u53e4\u5178\u3084\u6587\u5b66\u3067\u306e\u4f7f\u7528<\/h3>\n

\u6c5f\u6238\u6642\u4ee3\u306e\u6587\u732e\u3067\u306f\u3001\u578b\u306b\u306f\u307e\u3063\u305f\u8a00\u3044\u56de\u3057\u3084\u884c\u52d5\u3092\u6279\u5224\u3059\u308b\u969b\u306b\u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u3044\u3046\u8868\u73fe\u304c\u4f7f\u308f\u308c\u307e\u3057\u305f\u3002\u7279\u306b\u6587\u7ae0\u3084\u6b66\u58eb\u306e\u4f5c\u6cd5\u306b\u304a\u3051\u308b\u6c7a\u307e\u308a\u3054\u3068\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002 <\/p>\n

2-3 \u73fe\u4ee3\u65e5\u672c\u8a9e\u3067\u306e\u767a\u5c55<\/h3>\n

\u73fe\u4ee3\u3067\u306f\u3001\u65e5\u5e38\u4f1a\u8a71\u3084\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3001\u6559\u80b2\u73fe\u5834\u3067\u3082\u3001\u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u3044\u3046\u8868\u73fe\u306f\u56fa\u5b9a\u89b3\u5ff5\u3084\u5275\u9020\u6027\u306e\u6b20\u5982\u3092\u6279\u5224\u3059\u308b\u30cb\u30e5\u30a2\u30f3\u30b9\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

3 \u300c\u7d0b\u5207\u308a\u578b\u300d\u306e\u4f7f\u3044\u65b9<\/h2>\n

3-1 \u65e5\u5e38\u4f1a\u8a71\u3067\u306e\u4f8b<\/h3>\n

- \u300c\u305d\u306e\u7b54\u3048\u306f\u7d0b\u5207\u308a\u578b\u3059\u304e\u308b\u300d - \u300c\u7d0b\u5207\u308a\u578b\u306e\u6328\u62f6\u306b\u98fd\u304d\u305f\u300d \u8a71\u3057\u624b\u3084\u805e\u304d\u624b\u306b\u65e2\u8996\u611f\u3084\u9673\u8150\u3055\u3092\u4f1d\u3048\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002 <\/p>\n

3-2 \u30d3\u30b8\u30cd\u30b9\u3067\u306e\u4f8b<\/h3>\n

- \u300c\u4f01\u753b\u66f8\u304c\u7d0b\u5207\u308a\u578b\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u5de5\u592b\u3059\u308b\u300d - \u300c\u4f1a\u8b70\u3067\u306e\u7d0b\u5207\u308a\u578b\u767a\u8a00\u3092\u907f\u3051\u308b\u300d \u578b\u306b\u306f\u307e\u3063\u305f\u8003\u3048\u3084\u8868\u73fe\u3092\u6539\u5584\u3057\u3001\u72ec\u5275\u7684\u306a\u767a\u60f3\u3092\u4fc3\u3059\u5834\u9762\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

3-3 \u6587\u7ae0\u8868\u73fe\u3084\u6559\u80b2\u3067\u306e\u4f8b<\/h3>\n

- \u300c\u8ad6\u6587\u3067\u7d0b\u5207\u308a\u578b\u306e\u8868\u73fe\u306f\u8a55\u4fa1\u3055\u308c\u306b\u304f\u3044\u300d - \u300c\u7d0b\u5207\u308a\u578b\u306e\u89e3\u7b54\u306b\u6ce8\u610f\u300d \u6587\u7ae0\u3084\u6559\u80b2\u73fe\u5834\u3067\u306f\u3001\u5b9a\u578b\u8868\u73fe\u306b\u4f9d\u5b58\u305b\u305a\u81ea\u5206\u306e\u8a00\u8449\u3067\u8868\u73fe\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u793a\u3059\u969b\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002 <\/p>\n

3-4 \u6ce8\u610f\u70b9<\/h3>\n

- \u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u5358\u306b\u300c\u578b\u901a\u308a\u300d\u3068\u3044\u3046\u610f\u5473\u3092\u6df7\u540c\u3057\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u6279\u5224\u7684\u30fb\u5426\u5b9a\u7684\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u5f37\u3044\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002 - \u72b6\u6cc1\u3084\u76f8\u624b\u306b\u3088\u3063\u3066\u306f\u5931\u793c\u306b\u805e\u3053\u3048\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

4 \u985e\u7fa9\u8a9e\u3068\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u9055\u3044<\/h2>\n

4-1 \u300c\u578b\u306b\u306f\u307e\u308b\u300d\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u578b\u306b\u306f\u307e\u308b\u300d\u306f\u67d4\u8edf\u306b\u9069\u7528\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u300c\u7d0b\u5207\u308a\u578b\u300d\u306f\u56fa\u5b9a\u5316\u3055\u308c\u6279\u5224\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u4f34\u3044\u307e\u3059\u3002 <\/p>\n

4-2 \u300c\u9673\u8150\u300d\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u9673\u8150\u300d\u306f\u53e4\u304f\u3066\u4fa1\u5024\u306e\u306a\u3044\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u304c\u3001\u300c\u7d0b\u5207\u308a\u578b\u300d\u306f\u5f62\u5f0f\u3084\u30d1\u30bf\u30fc\u30f3\u306b\u5f93\u3044\u3059\u304e\u3066\u3044\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002 <\/p>\n

4-3 \u300c\u5b9a\u578b\u7684\u300d\u3068\u306e\u9055\u3044<\/h3>\n

\u300c\u5b9a\u578b\u7684\u300d\u306f\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u306a\u8868\u73fe\u3067\u3059\u304c\u3001\u300c\u7d0b\u5207\u308a\u578b\u300d\u306f\u5426\u5b9a\u7684\u30fb\u6279\u5224\u7684\u306a\u610f\u5473\u5408\u3044\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n

5 \u300c\u7d0b\u5207\u308a\u578b\u300d\u3092\u907f\u3051\u308b\u5de5\u592b<\/h2>\n

5-1 \u767a\u60f3\u306e\u8ee2\u63db<\/h3>\n

- \u5e38\u8b58\u3084\u56fa\u5b9a\u89b3\u5ff5\u3092\u7591\u3044\u3001\u65b0\u3057\u3044\u89d2\u5ea6\u3067\u7269\u4e8b\u3092\u8003\u3048\u308b - \u4f8b\uff1a\u300c\u901a\u5e38\u306e\u624b\u9806\u3067\u306f\u306a\u304f\u3001\u72ec\u81ea\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u6848\u3059\u308b\u300d <\/p>\n

5-2 \u8868\u73fe\u306e\u5de5\u592b<\/h3>\n

- \u6c7a\u307e\u308a\u304d\u3063\u305f\u8a00\u3044\u56de\u3057\u3092\u907f\u3051\u3001\u5177\u4f53\u4f8b\u3084\u81ea\u5206\u306e\u8a00\u8449\u3067\u4f1d\u3048\u308b - \u4f8b\uff1a\u300c\u7d0b\u5207\u308a\u578b\u306e\u6328\u62f6\u300d\u3067\u306f\u306a\u304f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u8a00\u8449\u3092\u9078\u3076 <\/p>\n

5-3 \u6587\u7ae0\u3084\u5831\u544a\u66f8\u3067\u306e\u5de5\u592b<\/h3>\n

- \u5b9a\u578b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u4f9d\u5b58\u305b\u305a\u3001\u8ad6\u7406\u306e\u6d41\u308c\u3084\u72ec\u81ea\u306e\u8996\u70b9\u3092\u91cd\u8996\u3059\u308b - \u4f8b\uff1a\u300c\u7d50\u8ad6\u3042\u308a\u304d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u306a\u304f\u3001\u904e\u7a0b\u3092\u4e01\u5be7\u306b\u8aac\u660e\u3059\u308b\u300d<\/p>\n

6 \u307e\u3068\u3081<\/h2>\n

\u300c\u7d0b\u5207\u308a\u578b\u300d\u3068\u306f\u3001\u56fa\u5b9a\u5316\u3055\u308c\u305f\u5f62\u5f0f\u3084\u578b\u306b\u5f93\u3044\u3059\u304e\u3066\u500b\u6027\u3084\u72ec\u5275\u6027\u304c\u6b20\u3051\u3066\u3044\u308b\u72b6\u614b\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u65e5\u5e38\u751f\u6d3b\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u6559\u80b2\u3001\u6587\u7ae0\u8868\u73fe\u306a\u3069\u5e45\u5e83\u3044\u5834\u9762\u3067\u4f7f\u308f\u308c\u3001\u578b\u306b\u306f\u307e\u3063\u305f\u8003\u3048\u3084\u8868\u73fe\u3092\u6279\u5224\u7684\u306b\u793a\u3059\u969b\u306b\u6709\u52b9\u3067\u3059\u3002\u5275\u9020\u6027\u3084\u67d4\u8edf\u306a\u767a\u60f3\u3092\u91cd\u8996\u3059\u308b\u5834\u9762\u3067\u306f\u3001\u300c\u7d0b\u5207\u308a\u578b\u300d\u3092\u907f\u3051\u308b\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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