{"id":103029,"date":"2025-09-06T18:34:36","date_gmt":"2025-09-06T09:34:36","guid":{"rendered":"https:\/\/adtechmanagement.com\/minnadepr-column\/?p=103029"},"modified":"2025-09-06T18:34:44","modified_gmt":"2025-09-06T09:34:44","slug":"profit-exclusion-strategy","status":"publish","type":"post","link":"https:\/\/adtechmanagement.com\/minnadepr-column\/2025\/09\/06\/profit-exclusion-strategy\/","title":{"rendered":"\u5229\u76ca\u5ea6\u5916\u8996\u3068\u306f\uff1f\u305d\u306e\u610f\u5473\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300c\u5229\u76ca\u5ea6\u5916\u8996\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u4f01\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306b\u3069\u3046\u3044\u3046\u610f\u5473\u304b\u5206\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u5229\u76ca\u5ea6\u5916\u8996\u300d\u306e\u5b9a\u7fa9\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5b9f\u969b\u306e\u6d3b\u7528\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

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1. \u5229\u76ca\u5ea6\u5916\u8996\u3068\u306f\uff1f\u305d\u306e\u610f\u5473\u3092\u89e3\u8aac<\/h2>\n

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\u300c\u5229\u76ca\u5ea6\u5916\u8996\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u6587\u5b57\u901a\u308a\u300c\u5229\u76ca\u3092\u5ea6\u5916\u8996\u3059\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306b\u306f\u5229\u76ca\u3092\u6700\u512a\u5148\u306b\u305b\u305a\u3001\u4ed6\u306e\u4fa1\u5024\u3084\u76ee\u7684\u3092\u91cd\u8996\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u6307\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u5229\u76ca\u306e\u6700\u5927\u5316\u304c\u6700\u3082\u91cd\u8996\u3055\u308c\u307e\u3059\u304c\u3001\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3067\u306f\u3001\u305f\u3068\u3048\u3070\u793e\u4f1a\u8ca2\u732e\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6210\u9577\u306a\u3069\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u4ee5\u5916\u306e\u8981\u7d20\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6982\u5ff5\u306f\u3001\u7279\u306b\u4f01\u696d\u304c\u793e\u4f1a\u7684\u8cac\u4efb\u3084\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u91cd\u8996\u3059\u308b\u6642\u4ee3\u306b\u304a\u3044\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u5229\u76ca\u8ffd\u6c42\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u4f1a\u7684\u306a\u8ca2\u732e\u3084\u74b0\u5883\u4fdd\u8b77\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

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2. \u5229\u76ca\u5ea6\u5916\u8996\u3092\u9078\u629e\u3059\u308b\u7406\u7531<\/h2>\n

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\u5229\u76ca\u5ea6\u5916\u8996\u3092\u9078\u629e\u3059\u308b\u7406\u7531\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u76ee\u7684\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

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2.1. \u793e\u4f1a\u8ca2\u732e\u3092\u91cd\u8996\u3059\u308b<\/h3>\n

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\u4f01\u696d\u304c\u5229\u76ca\u3092\u5ea6\u5916\u8996\u3057\u3066\u793e\u4f1a\u8ca2\u732e\u3092\u91cd\u8996\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u74b0\u5883\u554f\u984c\u3084\u8ca7\u56f0\u554f\u984c\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u306f\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u3088\u308a\u3082\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u91cd\u8981\u8996\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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2.2. \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/h3>\n

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\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u3092\u72a0\u7272\u306b\u3057\u3066\u3067\u3082\u9577\u671f\u7684\u306a\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u53e3\u30b3\u30df\u3092\u901a\u3058\u3066\u9593\u63a5\u7684\u306b\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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2.3. \u9577\u671f\u7684\u306a\u4f01\u696d\u6210\u9577\u3092\u898b\u8fbc\u3080<\/h3>\n

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\u77ed\u671f\u7684\u306a\u5229\u76ca\u3088\u308a\u3082\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u5e02\u5834\u3067\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3092\u63a1\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6642\u9593\u3092\u304b\u3051\u3066\u6210\u9577\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u5927\u304d\u306a\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n

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3. \u5229\u76ca\u5ea6\u5916\u8996\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n

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\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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3.1. \u793e\u4f1a\u7684\u306a\u8a55\u4fa1\u306e\u5411\u4e0a<\/h3>\n

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\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u679c\u305f\u3059\u4f01\u696d\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3084\u6295\u8cc7\u5bb6\u304b\u3089\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u74b0\u5883\u3078\u306e\u914d\u616e\u3084\u5730\u57df\u793e\u4f1a\u3078\u306e\u8ca2\u732e\u306f\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306b\u5f37\u304f\u97ff\u304d\u307e\u3059\u3002<\/p>\n

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3.2. \u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9<\/h3>\n

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\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3067\u306f\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3088\u308a\u3082\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u4fe1\u983c\u6027\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u6df1\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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3.3. \u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u306e\u5275\u51fa<\/h3>\n

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\u77ed\u671f\u7684\u306a\u5229\u76ca\u3092\u8ffd\u6c42\u3057\u306a\u3044\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u5148\u306b\u624b\u3092\u6253\u3064\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

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4. \u5229\u76ca\u5ea6\u5916\u8996\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n

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\u3082\u3061\u308d\u3093\u3001\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u306b\u306f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n

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4.1. \u77ed\u671f\u7684\u306a\u5229\u76ca\u306e\u6e1b\u5c11<\/h3>\n

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\u6700\u3082\u9855\u8457\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u304c\u6e1b\u5c11\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3067\u306f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u4fa1\u683c\u7af6\u4e89\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u5229\u76ca\u3092\u72a0\u7272\u306b\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

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4.2. \u4f01\u696d\u306e\u8cc7\u91d1\u7e70\u308a\u304c\u53b3\u3057\u304f\u306a\u308b\u53ef\u80fd\u6027<\/h3>\n

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\u5229\u76ca\u304c\u51fa\u306a\u3044\u671f\u9593\u304c\u7d9a\u304f\u3068\u3001\u4f01\u696d\u306e\u8cc7\u91d1\u7e70\u308a\u304c\u53b3\u3057\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u3001\u5012\u7523\u3084\u7d4c\u55b6\u5371\u6a5f\u306b\u76f4\u9762\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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4.3. \u793e\u5185\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u4f4e\u4e0b<\/h3>\n

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\u5f93\u696d\u54e1\u306f\u6210\u679c\u306b\u5bfe\u3059\u308b\u5831\u916c\u3092\u6c42\u3081\u308b\u305f\u3081\u3001\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u304c\u7d9a\u304f\u3068\u3001\u4f1a\u793e\u306e\u696d\u7e3e\u306b\u5bfe\u3059\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u76ee\u6a19\u3084\u8a55\u4fa1\u57fa\u6e96\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

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5. \u5b9f\u969b\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6d3b\u7528\u6cd5<\/h2>\n

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\u5b9f\u969b\u306b\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u6210\u529f\u3057\u305f\u4f01\u696d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

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5.1. \u30d1\u30bf\u30b4\u30cb\u30a2<\/h3>\n

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\u30a2\u30a6\u30c8\u30c9\u30a2\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30bf\u30b4\u30cb\u30a2\u306f\u3001\u5229\u76ca\u5ea6\u5916\u8996\u306e\u4ee3\u8868\u7684\u306a\u4e8b\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30d1\u30bf\u30b4\u30cb\u30a2\u306f\u3001\u74b0\u5883\u4fdd\u8b77\u6d3b\u52d5\u306b\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u307f\u3001\u88fd\u54c1\u306e\u30ea\u30b5\u30a4\u30af\u30eb\u3084\u4fee\u7406\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u59ff\u52e2\u304c\u6d88\u8cbb\u8005\u306e\u652f\u6301\u3092\u96c6\u3081\u3001\u7d50\u679c\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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5.2. \u30c8\u30e8\u30bf\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u8eca<\/h3>\n

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\u30c8\u30e8\u30bf\u306f\u3001\u5229\u76ca\u5ea6\u5916\u8996\u306e\u6226\u7565\u3068\u3057\u3066\u3001\u521d\u671f\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u8eca\u306e\u958b\u767a\u306b\u591a\u5927\u306a\u6295\u8cc7\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u6700\u521d\u306f\u5229\u76ca\u304c\u898b\u8fbc\u3081\u306a\u3044\u3068\u3044\u3046\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3068\u3068\u3082\u306b\u5e02\u5834\u304c\u62e1\u5927\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u5927\u304d\u306a\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

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6. \u5229\u76ca\u5ea6\u5916\u8996\u3092\u63a1\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n

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6.1. \u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u3068\u8a08\u753b\u304c\u5fc5\u8981<\/h3>\n

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6.2. \u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981<\/h3>\n

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